Dakno Website Evaluation

• Document No.

• Audit Title

• Client / Site

• Conducted on

  Date

• Prepared by

• Location
  Address

• Personnel

Review the homepage and a common content page.

• Is the design up to date?

  Yes

  No

• Is the branding present?

  Yes

  No

  N/A

• Is there design hierarchy so the visitor knows what is important?<br><br>

  Yes

  No

  N/A

• Are the fonts legible? (Avoid "reverse text")

  Yes

  No

  N/A

• Does the images relate to the local market and target audience?

  Yes

  No

  N/A

• Is the property search embedded in the masthead? ( easy accessible)<br>

  Yes

  No

  N/A

Site navigation (UI=user interface)

• Is the drop down menu easy to navigate?<br>

  Yes

  No

  N/A

• Is the site Mobil optimized? HTTPS://www.google.com/webmasters/tools/mobile-friendly/

  Yes

  No

  N/A

• Are there child fly outs from the drop down menu?

  Fly outs

  No Fly outs

Lead Generation

• Is lead generation included in the homepage design for click funnels?

  Yes

  No

  N/A

• Are there ample forms/opportunities for lead generation? (Identify all lead generating forms on the site)

  Yes

  No

  N/A

IEC ( Internet Empowers Consumer)

• Are the forms on the site IEC friendly?

  Yes

  No

  N/A

• All web forms should include verbiage that advises all visitors that you will safeguard the visitors right to privacy and promise to never share, rent or sell the visitor contact information to any third party and that you require minimal information to in the form to ensure the chance of completing the form one submitting it is higher.

IDX UI

• Is forced registration set up so that lead generation can occur?

  Yes

  No

  N/A

• Does the IDX offer easy navigation too make lead generation easier?

  Yes

  No

  N/A

• Is the IDX indexable or Iframed?

  indexable

  iframed

• Can it target its local keywords effectively?<br>

  Yes

  No

  N/A

Homepage SEO Structure (Use the "View Document" tool on the Chrome "Web Developer" extension.)

• Does it include use of keyword friendliness of the HP Title tag?

  Yes

  No

  N/A

• Is there compelling meta data?<br>

  Yes

  No

  N/A

• Are there sub headlines tagged with heading tags?

  Yes

  No

  N/A

• Are keywords hyperlinked to other web pages so the site is sticky?

  Yes

  No

  N/A

• Is it scanner-friendly for web copy?

  Yes

  No

  N/A

• Does the website copy speak to a specific target audience and does the copy speak the their unique sets of "wants, needs and fears"?<br>

  Yes

  No

  N/A

• Obviously luxury buyers have a totally different wants, needs and fears than first time buyers.

Domaine age

• Created on?

  Date

• Expires on?

  Date

XML Site Map

• Last time site was updated with fresh content

  Date