Title Page

  • Partner

  • Store Name

This review should be completed on every store visit by the Area Manager/ Operations Manager. All Red lights should have a next step in place to improve performance. Stores should use 'N/A' for any checks that are not applicable in these formats. The pass mark is now 85% for Green with stores scoring between 75% and 84% rated Amber. The audit should be checked for accuracy when partners and F&F are together in market.

  • Conducted on

  • Prepared by

Visit Report


  • Displayed as per seasonal guide including POS


  • Merchandise layout is planned using seasonal VM guide

  • Correct use of equipment

  • Up to date Season VM guide available and in use

  • Space flexed to match the stock package available

  • Correct arm configurations used

  • Mannequins dressed in the latest available options

  • No damaged Mannequins or equipment

  • Clear evidence of VM Principles being used. e.g, balance of colour and symmetry

  • Stock in size order

  • VM standards delivered. e.g, zips, belts, buttons, tags

  • Fragmented stock merchandised at the back of a similar type product and style

  • Hangers in ? position

  • Product displayed on tables is appropriate and displayed in volume with price

Space & Layout

  • Shop floor is laid out as per approved drawings and on correct colour fixture

  • POS and graphics displayed as per approved drawings


  • Mannequins should be in good condition

  • All mannequins in store should be dressed with the latest options

General Fixtures

  • End of arm POS (2 per mod), A7 only on essentials, footwear and accessories

  • No over filling of arms

  • All new lines merchandised

  • Price points and Description strips in place and accurate

  • Events and Promotions have correct POS

Cash Desk

  • Till area is free from clutter and clean

Fitting Rooms

  • Fitting rooms should manned, cleaned out daily and free of stock and other items

Stock Room

  • All stock should be unpacked, checked off (if required) and hung ASAP

  • Fittings and VM equipment is stored together neatly and is organised

  • Colleague communication boards should be up to date

  • Stockroom door is secure when not in use

Operations Folder

  • The Operations Folder is available for review (version 1)


  • Sufficient staffing is in place, if there are vacancies, there is a plan in place to recruit

Stock Levels

  • In line with Stock & Sales report

  • Additional comments


  • Price uplift applied in line with agreed %

  • Clear message of good better best pricing strategy applied

  • Price is in line with competitors

Additional Comments

  • Additional comments

  • Add media

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