Number of Participants
Describe group composition (gender, age, educational background, marital status)
Inform respondents about the purpose and goal of the focus group discussion.
Stress confidentiality to ensure that respondents' details, ideas and insights will be kept for the purpose of the focus group discussion.
Have respondents introduce themselves to the group.
How familiar are you with our product?
When you think about our product, what was the first thing that comes into your mind?
What influences you to buy our product?
What are the things you like about our product?
What are the things you don't like about our product?
If we are to change anything about our product, what will that be?
Will you recommend our product to your friends and family? Why or why not?