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Respondents Information

Number of Participants

Describe group composition (gender, age, educational background, marital status)

List of Respondents

Full Name

Before the discussion

Inform respondents about the purpose and goal of the focus group discussion.

Stress confidentiality to ensure that respondents' details, ideas and insights will be kept for the purpose of the focus group discussion.

Have respondents introduce themselves to the group.

Discussion

How familiar are you with our product?

When you think about our product, what was the first thing that comes into your mind?

What influences you to buy our product?

What are the things you like about our product?

What are the things you don't like about our product?

If we are to change anything about our product, what will that be?

Will you recommend our product to your friends and family? Why or why not?

Completion
Name and Signature of Focus Group Moderator

Focus Group Template for Product Analysis Checklist

Created by: SafetyCulture Staff | Industry: General | Downloads: 62

Use this product-focused checklist when proceeding with the focus group discussion or interview. Gather the participants and list their names. Describe the composition of the group and ensure that (1) the goal of the focus group was defined, (2) all information will remain confidential and (3) respondents introduce themselves to each other before the main event. For the main activity, ensure that you use essential questions which will help probe and capture respondents authentic and natural responses. By the use of iAuditor, you can modify the questions to be specific to the topic that you want to use for your focus group.

Signup for a free iAuditor account to download and edit this checklist. It will be added to your free account and you will be able to conduct inspections from your mobile device.

Download and edit this free checklist

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Audit

Respondents Information

Number of Participants

Describe group composition (gender, age, educational background, marital status)

List of Respondents

Full Name

Before the discussion

Inform respondents about the purpose and goal of the focus group discussion.

Stress confidentiality to ensure that respondents' details, ideas and insights will be kept for the purpose of the focus group discussion.

Have respondents introduce themselves to the group.

Discussion

How familiar are you with our product?

When you think about our product, what was the first thing that comes into your mind?

What influences you to buy our product?

What are the things you like about our product?

What are the things you don't like about our product?

If we are to change anything about our product, what will that be?

Will you recommend our product to your friends and family? Why or why not?

Completion
Name and Signature of Focus Group Moderator