Focus Group Template for Product Analysis

• Biodegradable Easy Beer Bottle Opener (BEBBO)

• November 11, 2023

  Date

• Group 9

Respondents Information

• Respondent's Name

• Describe group composition (gender, age, educational background, marital status)

• List of Respondents

Respondent

• Full Name

Before the discussion

• Inform respondents about the purpose and goal of the focus group discussion.

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• Stress confidentiality to ensure that respondents' details, ideas and insights will be kept for the purpose of the focus group discussion.

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• Have respondents introduce themselves to the group.

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Discussion

• How familiar are you with our product?

• When you think about our product, what was the first thing that comes into your mind?

• What influences you to buy our product?

• What are the things you like about our product?

• What are the things you don't like about our product?

• If we are to change anything about our product, what will that be?

• Will you recommend our product to your friends and family? Why or why not?

Completion

• Name of Focus Group Moderator