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Focus Group Template for Product Analysis
Focus Group Template for Product Analysis
Summah McKinnon

Focus Group Template for Product Analysis

Use this product-focused checklist when proceeding with the focus group discussion or interview. Gather the participants and list their names. Describe the composition of the group and ensure that (1) the goal of the focus group was defined, (2) all information will remain confidential and (3) respondents introduce themselves to each other before the main event. For the main activity, ensure that you use essential questions which will help probe and capture respondents authentic and natural responses. By the use of SafetyCulture, you can modify the questions to be specific to the topic that you want to use for your focus group.

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Free Focus Group Template for Product Analysis Checklist

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Title Page

  • Focus Group Topic

  • Conducted on

  • Prepared by

Respondents Information

  • Number of Participants

  • Describe group composition (gender, age, educational background, marital status)

  • List of Respondents

    • Respondent

  • Full Name

Before the discussion

  • Inform respondents about the purpose and goal of the focus group discussion.

  • Stress confidentiality to ensure that respondents' details, ideas and insights will be kept for the purpose of the focus group discussion.

  • Have respondents introduce themselves to the group.

Discussion

  • How familiar are you with our product?

  • When you think about our product, what was the first thing that comes into your mind?

  • What influences you to buy our product?

  • What are the things you like about our product?

  • What are the things you don't like about our product?

  • If we are to change anything about our product, what will that be?

  • Will you recommend our product to your friends and family? Why or why not?

Completion

  • Name and Signature of Focus Group Moderator

Focus Group Template for Product Analysis
Summah McKinnon

Focus Group Template for Product Analysis

Use this product-focused checklist when proceeding with the focus group discussion or interview. Gather the participants and list their names. Describe the composition of the group and ensure that (1) the goal of the focus group was defined, (2) all information will remain confidential and (3) respondents introduce themselves to each other before the main event. For the main activity, ensure that you use essential questions which will help probe and capture respondents authentic and natural responses. By the use of SafetyCulture, you can modify the questions to be specific to the topic that you want to use for your focus group.

Use this Template
The templates available in our Public Library have been created by our customers and employees to help get you started using SafetyCulture's solutions. The templates are intended to be used as hypothetical examples only and should not be used as a substitute for professional advice. You should seek your own professional advice to determine if the use of a template is permissible in your workplace or jurisdiction. You should independently determine whether the template is suitable for your circumstances.

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