Title Page

  • Focus Group Topic

  • Conducted on

  • Prepared by

Respondents Information

  • Number of Participants

  • Describe group composition (gender, age, educational background, marital status)

  • List of Respondents

  • Respondent
  • Full Name

Before the discussion

  • Inform respondents about the purpose and goal of the focus group discussion.

  • Stress confidentiality to ensure that respondents' details, ideas and insights will be kept for the purpose of the focus group discussion.

  • Have respondents introduce themselves to the group.

Discussion

  • How familiar are you with our product?

  • When you think about our product, what was the first thing that comes into your mind?

  • What influences you to buy our product?

  • What are the things you like about our product?

  • What are the things you don't like about our product?

  • If we are to change anything about our product, what will that be?

  • Will you recommend our product to your friends and family? Why or why not?

Completion

  • Name and Signature of Focus Group Moderator

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