Title Page

  • Site conducted

  • Conducted on

  • Prepared by

Club General

  • Auditing Club General?

Lighting

  • All lights should be on and operational. No bulbs out.

  • All lighting within a visual area must be a consistent color temperature (all cool or all warm) and intensity (same wattage).

Scent (for clubs in program)

  • Confirm "scent" is active in lobby (can smell but is not overwhelming) and that towers are tastefully placed.

Televisions

  • All TVs (showing golf or relevant sports) in public areas must have sound off and closed captioning on.

  • Do you have TVs used for marketing display (Enplug)?

  • TVs that are used for marketing display (Enplug) must be showing current content and be sized appropriately for the screen.

Concierge/ Reception

  • Product: Review concierge desk (clean/uncluttered, posted MOD sign, chair height is the same as desk height), confirm hours of operation are consistent weekly.

  • Service: Observe concierge to identify if he/she is welcoming and helpful upon arrival and review if concierge is dressed in professional attire that is consistent with the Club's atmosphere.

  • Other comments Club General:

Golf Operations and Retail

  • Auditing Golf Operations and Retail?

AMM

  • Active Member Management (AMM) Events are designed to keep at risk Members engaged at the Club. There should be 2 events per month for this.

  • Ask DOG/HP about the Active Member Management (AMM) Event scheduled for next month and have them describe how it will be executed.

  • Play 9 is part of Active Member Management (AMM) in which golf coaches will go out and play 9 holes with an at risk Member.

  • Ask DOG/HP - what is your budget for Play 9 for the month? How many have been completed and what % of your budget is achieved?

Programming

  • Tier 1 programming to fill white space are events that are meant to drive activity and fill the tee sheet during non peak times.

  • Inquire with DOG/HP, what is the next scheduled Tier 1 programming event (to fill white space on tee sheet)?

Tee Times

  • Tee Time policies are things such as when booking should be available, what is the TBD Removal policy, what is the No Show policy, and how are twosomes being managed.

  • Review Tee Time policies with DOG/HP - ensure consistency with standards when tee sheet opens, TBD policy, twosome management, when members can make tee times and how changes and no-shows are managed.

Retail

  • Does the Golf Shop and Pro Shop counter look inviting and clean?

  • Do the displays feature products in interesting ways?

  • Review retail programming - what product/equipment/service is being promoted? Are new products being promoted to all members or to specific member groups?

  • Are new products being promoted to all members or to specific member groups?

  • Other Comments Golf & Retail Operations:

Golf Course Maintenance

  • Auditing Golf Course Maintenance?

Greens

  • Drive course and spot check greens for: 100% turf coverage, no visible weeds, well trimmed and a consistent green color.

Course Conditions

  • Drive course and spot check the following: Good turf coverage and color, tees/fairways/rough mowed out with minimal clippings, bunkers clean and free of grass/weeds and recently edged.

100 Yard Zone

  • Walk 100 Yard Zone and review the following: Parking lot free of trash, lawns mowed and weed free, plantings full of color with appropriate ground coverage.

  • Other Comments Golf Course Maintenance:

Food and Beverage

  • Auditing Food and Beverage?

Menus

  • Portion Sizes: On the dinner restaurant menu, are there at least 2-3 different portion sizes of steak? (i.e. 8 oz Filet & 12 oz Ribeye)

  • By Day Parts: Does the Club have separate Day Part Menus - meaning lunch vs dinner vs bar?

  • Discounts: Inquire what current discounts are being offered and when? Specifically look at "Happy Hour". Confirm that discounts are being offered during need periods.

  • Rotation: Check that the date is printed on every menu.

Beverage

  • Listed below are items that are Back Bar compliant:
    - Back Bar Well Vodka: New Amsterdam, Whiskey: Jack Daniels, Tequila: Jose Cuervo Silver
    - Back Bar Core Vodka: Grey Goose, Bourbon: Woodford Reserve, Tequila: Matro Dobel Diamond
    - Back Bar Wine Three Thieves: Pinot Grigio, Chardonnay, Pinot Noir, Cabernet Sauvignon
    - Back Bar Draft Beer Miller Lite or Coors Light, Blue Moon, Modelo Especial (if 4 taps or more)

  • Confirm that the spirits carried are Back Bar compliant. Check that specific spirit labels are highlighted on the cocktail list.

Club Eats

  • Ask GM to share "To Go" strategy - review Club Eats menu and serving vessels for compliance and confirm use of the QikServe App.

  • Other Comments F & B:

Member Experience

  • Auditing Member Experience?

Member Onboarding

  • Confirm the Club has consistent and regular Club 101s (orientations).

  • Review New Member Survey Scores and discuss plans to improve areas below a 4.0.

Programming

  • Confirm the Club has an active calendar that is on the website and communicated in emails.

  • Confirm there are a variety of events (Tier 1 – Tier 5) that speak to the Club demographics (family, golf, foodies, etc.). Inquire what is the next scheduled Tier 4 event?

  • Review Bottom 20 Spender List and ask Club to outline strategy to engage.

  • Other Comments Member Experience:

Membership Sales

  • Auditing Membership Sales?

Promotions/Collateral

  • Look at current membership sales materials/folders - confirm rates and offerings are current and that the contents are professional and appealing.

Goals

  • Inquire with each person in Membership Sales - ask "what is your Sales plan for the month and how are you tracking to it?"

  • Ask each person in Membership Sales to walk you through their prospecting plan for the month.

  • Ask GM when the last Sales meeting was held and have him/her advise where the Membership department is to plan - for the month.

Tours

  • Ask GM how many tours he/she has participated in this week? How were they involved? What were key take aways and focus point?

  • Other Comments Membership Sales:

Private Event Sales

  • Auditing Private Event Sales?

Promotions/Collateral

  • Look at current PE menus - identify when they were last updated and confirm that the presentation is professional and appealing.

  • Review promotional displays and signage regarding Sales offerings to confirm they are current and relevant.

Goals

  • Inquire with each person in Private Event Sales - ask "what is your Sales plan for the year and how are you tracking to it?"

  • Ask each person in PE Sales to walk you through their prospecting plan for the month.

  • Ask GM where the Private Event department is to plan for the year.

Tours

  • Walk all tour space - provide feedback on areas that are not "tour ready" (are all private event rooms in a condition to be shown to perspective clients?)

  • Other Comments PE Sales:

Racquet Sports

  • Auditing Racquet Sports?

Programming

  • Check if First Start and Right Start collateral are visible. Ask staff to describe the 2 programs.

Calendar

  • Locate Racquet Sports calendar and confirm there is a minimum of 1 social event per month.

Windscreens/Nets

  • Check windscreens for no rips/sagging and confirm all are fastened at the top & bottom. Walk tennis and pickleball courts to confirms nets are hung properly with no visible holes.

Staff Bios

  • Locate Instructor Bios and ensure required items for each person (play level, certifications and title).

  • Other Comments Racquet Sports:

Fitness

  • Auditing Fitness?

Fit Starts (Staffed Facilities)

  • Is Fit Starts marketing collateral posted? Ask the staff about the Fit Starts program.

Facility and Equipment

  • Walk fitness floor to confirm equipment, floors and mirrors look clean. Pay particular attention to the base of cardio equipment, window sills and entrance door.

  • All equipment must be stored in racks/containers - nothing should be laying without purpose on the floor.

GX Schedule

  • Find GX schedule and ensure it is current based on date of the visit (by the 23rd of current month, schedule for following month should be posted).

  • Does GX schedule offer a mix of classes? 1/3 mind/body, 1/3 conditioning, 1/3 cardio/dance/movement.

Staff Bios

  • Locate Fitness Bios and ensure the presentation is professional and on a Canva template.

  • Other Comments Fitness:

Completion

  • When you select the checkmark, this audit's results will route to the Club GM

  • You will need to download and email the audit report to individuals other than the GM that you want to receive it

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