General SWOT Analysis Template

• Conducted on

  Date

• Prepared by

• Location

• Major Goal

• Place answers in bullet form. If something doesn't apply, put "N/A" for Not Applicable.

Strengths

• What are we good at?

• What puts us above others and/or our competitors?

• What products and/or services are doing well?

• What are we often recognized for?

Weaknesses

• What do we struggle with?

• Where can we improve?

• What products are underperforming?

• What often puts us in a setback?

Opportunities

• How can we improve operations?

• What changes in the marketplace can we take advantage of?

• What gaps can we address?

• Which companies can we create new partnerships with?

• Is there a new market we can enter?

  Yes

  No

  N/A

• Why not?

• What market/s?

• How?

• Can we integrate new technology into our operations?

  Yes

  No

  N/A

• Why not?

• How?

Threats

• What can threaten our performance?

• How many competitors are we trying to go against?

• What regulations, new and old, can affect us negatively?

• How do we plan to keep up with the trends?

• What other threats outside of our immediate business environment should we prepare for?

• What internal problems should we anticipate?

• Recommendations

• Other notes

• Prepared by

  Sign