Title Page

  • Conducted on

  • Prepared by

  • Location

  • Major Goal

SWOT Analysis

  • Place answers in bullet form. If something doesn't apply, put "N/A" for Not Applicable.


  • What are we good at?

  • What puts us above others and/or our competitors?

  • What products and/or services are doing well?

  • What are we often recognized for?


  • What do we struggle with?

  • Where can we improve?

  • What products are underperforming?

  • What often puts us in a setback?


  • How can we improve operations?

  • What changes in the marketplace can we take advantage of?

  • What gaps can we address?

  • Which companies can we create new partnerships with?

  • Is there a new market we can enter?

  • Why not?

  • What market/s?

  • How?

  • Can we integrate new technology into our operations?

  • Why not?

  • How?


  • What can threaten our performance?

  • How many competitors are we trying to go against?

  • What regulations, new and old, can affect us negatively?

  • How do we plan to keep up with the trends?

  • What other threats outside of our immediate business environment should we prepare for?

  • What internal problems should we anticipate?

  • Recommendations

  • Other notes

  • Prepared by

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