Iona Marketing Audit

• Venue Name

• Tenant Name

• BDM Name

• Conducted on

  Date

• Completed by

• Please sign here:

  Sign

EXTERNALS

• Is the main signage clean and clear?

  Yes

  No

  N/A

• Is the lighting in good working order?

  Yes

  No

  N/A

• Are the poster frames big enough to be seen by passing trade and presentable?

  Yes

  No

  N/A

• Are poster inserts relevant and professionally done?

  Yes

  No

  N/A

• Are any menu boxes clean and filled?

  Yes

  No

  N/A

• Foliage lively and tidy?

  Yes

  No

  N/A

• Is the smoking area clean?

  Yes

  No

  N/A

BAR AREA

• Is Britvic installed?

• Draught Range

  Select Tennent's Caledonia Best Menabrea Magners Herverlee Pabst Moritz Guinness Hop House 13 Open Gate Citra IPA Open Gate Pilsner Stella Artois Innis & Gunn Lager Innis & Gunn IPA Inveralmond Schiehallion Bitter & Twisted Drygate Pilsner Bearface Lager Gladeye IPA Ax Man Rye IPA Jeffrey’s Estrella Damm WEST Bud Light Goose Island Staropramen Peroni Budweiser Budvar Joker IPA Caesar Augustus Blackthorn Magners Dark Fruit Cask Brooklyn Lager Tennent’s 80/- Tennent’s Special Tartan Special Kopparberg Black

  • Tennent's
  • Caledonia Best
  • Menabrea
  • Magners
  • Herverlee
  • Pabst
  • Moritz
  • Guinness
  • Hop House 13
  • Open Gate Citra IPA
  • Open Gate Pilsner
  • Stella Artois
  • Innis & Gunn Lager
  • Innis & Gunn IPA
  • Inveralmond
  • Schiehallion
  • Bitter & Twisted
  • Drygate Pilsner
  • Bearface Lager
  • Gladeye IPA
  • Ax Man Rye IPA
  • Jeffrey’s
  • Estrella Damm
  • WEST
  • Bud Light
  • Goose Island
  • Staropramen
  • Peroni
  • Budweiser Budvar
  • Joker IPA
  • Caesar Augustus
  • Blackthorn
  • Magners Dark Fruit
  • Cask
  • Brooklyn Lager
  • Tennent’s 80/-
  • Tennent’s Special
  • Tartan Special
  • Kopparberg Black

• Packaged Products

  Select Becks Budweiser Miller Innis & Gunn Inveralmond Kopparberg Rekorderlig Blue Moon Harviestoun Williams Bros Arran Brewery Eden Mill Budweiser Budvar Peroni Leffe Red Stripe Hornsby's Woodchuck Magners VK WKD Corona Britvic

  • Becks
  • Budweiser
  • Miller
  • Innis & Gunn
  • Inveralmond
  • Kopparberg
  • Rekorderlig
  • Blue Moon
  • Harviestoun
  • Williams Bros
  • Arran Brewery
  • Eden Mill
  • Budweiser Budvar
  • Peroni
  • Leffe
  • Red Stripe
  • Hornsby's
  • Woodchuck
  • Magners
  • VK
  • WKD
  • Corona
  • Britvic

• Vodka Products

  Select Smirnoff Russian Standard Grey Goose Glen’s Absolut Finlandia Cîroc Ketel One Eristoff

  • Smirnoff
  • Russian Standard
  • Grey Goose
  • Glen’s
  • Absolut
  • Finlandia
  • Cîroc
  • Ketel One
  • Eristoff

• Whisky Products

  Select Grant’s Monkey Shoulder Scottish Leader Balvenie Glenfiddich Deanston Loch Lomond Famous Grouse Jameson Black Bottle Tullamore Dew Bushmills Glenlivet Highland Park Macallan Laphroaig Glenmorangie Talisker Johnnie Walker Dewars Jim Beam Jack Daniels Knob Creek Arran Isle of Jura Bruichladdich Bunnahabhain Ardberg Glen Moray Bell’s Haig Club Copper Dog Whyte & Mackay

  • Grant’s
  • Monkey Shoulder
  • Scottish Leader
  • Balvenie
  • Glenfiddich
  • Deanston
  • Loch Lomond
  • Famous Grouse
  • Jameson
  • Black Bottle
  • Tullamore Dew
  • Bushmills
  • Glenlivet
  • Highland Park
  • Macallan
  • Laphroaig
  • Glenmorangie
  • Talisker
  • Johnnie Walker
  • Dewars
  • Jim Beam
  • Jack Daniels
  • Knob Creek
  • Arran
  • Isle of Jura
  • Bruichladdich
  • Bunnahabhain
  • Ardberg
  • Glen Moray
  • Bell’s
  • Haig Club
  • Copper Dog
  • Whyte & Mackay

• Gin Products

  Select Stirling Gin Gordon’s Gordon’s Pink Gin Bombay Sapphire Tanqueray Hendrick’s Beefeater Martin Miller’s Pickering’s Brockman’s Daffy’s Isle of Harris Eden Mill Arbikie Rock Rose Edinburgh Gin Crossbill The Botanist Makar Caorunn

  • Stirling Gin
  • Gordon’s
  • Gordon’s Pink Gin
  • Bombay Sapphire
  • Tanqueray
  • Hendrick’s
  • Beefeater
  • Martin Miller’s
  • Pickering’s
  • Brockman’s
  • Daffy’s
  • Isle of Harris
  • Eden Mill
  • Arbikie
  • Rock Rose
  • Edinburgh Gin
  • Crossbill
  • The Botanist
  • Makar
  • Caorunn

GENERAL

• Does the tenant have a copy of the Retail Calendar?

• Does the tenant have a copy of the Graphics Catalogue?

• Does the tenant have a copy of the Graphics Request Form?

• Does the tenant have log in details to the Iona website?

• Is coffee served? What brand? Where is it advertised?

  Yes

  No

  N/A

• Are any chalkboards clear and professionally done?

  Yes

  No

  N/A

• Drinks offers? (malt of the month, midweek promos, etc)

  Yes

  No

  N/A

• Any table marketing?

  Yes

  No

  N/A

• Are any upcoming events clearly advertised and professionally done?

  Yes

  No

  N/A

• Are there regular flyer drops?

  Yes

  No

  N/A

• Are there any midweek events? (eg Quiz, Karaoke)

  Yes

  No

  N/A

DINING

• Menus clean and well presented?

  Yes

  No

  N/A

• Feedback cards

  Yes

  No

  N/A

• Are there any special offers? (eg Steak Night)

  Yes

  No

  N/A

• Kids menus

  Yes

  No

  N/A

TOILETS

• Are there poster frames with inserts?

  Yes

  No

  N/A

BEER GARDEN - SMOKING AREA - CAR PARK

• Is the area well advertised?

  Yes

  No

  N/A

• Is the area clean and presentable? (eg Jumbrella, Furniture)

  Yes

  No

  N/A

• Are any external frames and marketing space in use, in date and professionally done?

  Yes

  No

  N/A

FUNCTION ROOM

• Is it advertised clearly throughout the venue?

  Yes

  No

  N/A

• Take home marketing available? (eg Buffet/Funeral Flyers, Function Leaflet)

  Yes

  No

  N/A

• Promoted on Facebook within the last fortnight?

  Yes

  No

  N/A

• Does the tenant have a bank of professional photos?

  Yes

  No

  N/A

ONLINE

• Does the tenant have full control of social media?

  Yes

  No

  N/A

• What social media channels does the venue have and are they regularly updated?

  Yes

  No

  N/A

• How are the standard of posts?

  Yes

  No

  N/A

• Is the about section fully completed?

  Yes

  No

  N/A

• Is the profile photo and cover photo relevant?

  Yes

  No

  N/A

• Does the tenant have access to Trip Advisor?

  Yes

  No

  N/A

• Does the venue have a website and is it regularly updated?

  Yes

  No

  N/A