Kick off A/W 2013

• Document No.

• Audit Title

• Client / Site

• Conducted on

  Date

• Prepared by

• Location
  Address

• Personnel

WINDOWS & ENTRANCE

• GTL and styling reflecting the current campaign/trend

  Yes

  No

  N/A

• Spotlights directed

  Yes

  No

  N/A

• Every mannequin has a price sign

  Yes

  No

  N/A

• Window set up as per window dimensions

  Yes

  No

  N/A

• The equipment is correctly used

  Yes

  No

  N/A

• Red Thread to the indoor A-area is followed

  Yes

  No

  N/A

• Promotion/activity POS is used as per guidelines

  Yes

  No

  N/A

A-AREAS

• GTLs and Red Thread to windows and A-area is followed up

  Yes

  No

  N/A

• Densities and space are commercially maximized

  Yes

  No

  N/A

• Outfits are commercial and wearable

  Yes

  No

  N/A

• Spotlights highlighting product and mannequins

  Yes

  No

  N/A

• TPPs and price items are highlighted with a price sign

  Yes

  No

  N/A

• Styling is per guidelines, trend is followed

  Yes

  No

  N/A

• Display forms are used to highlight the product

  Yes

  No

  N/A

DEPARTMENT A-AREAS

• Color flow runs as per Department Book

  Yes

  No

  N/A

• Densities and space are commercially maximized

  Yes

  No

  N/A

• Outfits are commercial and wearable

  Yes

  No

  N/A

• Balance between fashion and product is followed

  Yes

  No

  N/A

• Spotlights highlighting product and mannequins

  Yes

  No

  N/A

• Styling is per guidelines, trend is followed

  Yes

  No

  N/A

• GTLs and red thread within Department A-area is followed up

  Yes

  No

  N/A

• Promotion POS is used as per guidelines

  Yes

  No

  N/A

WALLS AND OTHER FIXTURES

• The wall system reflects current guidelines

  Yes

  No

  N/A

• Outfits are commercial and wearable

  Yes

  No

  N/A

• Balance between fashion and product is followed

  Yes

  No

  N/A

• Key items are displayed on eye level and hot spots

  Yes

  No

  N/A

• TPPs and price items are highlighted with a price sign

  Yes

  No

  N/A

• Spotlights direction is correct

  Yes

  No

  N/A

CONCEPT FOCUS

• Correct product merchandised as per guidelines

  Yes

  No

  N/A

• Placement as per Seasonal Book

  Yes

  No

  N/A

• Key garments highlighted with a price sign

  Yes

  No

  N/A

• Merchandising as per Department Book

  Yes

  No

  N/A

• Specialists available in destination areas: Lingerie, Accessories, Denim

  Yes

  No

  N/A

FITTING ROOMS

• Clean and tidy, with pleasant smell

  Yes

  No

  N/A

• Unwanted garments segregated by concept for easier replenishment

  Yes

  No

  N/A

• Stock taken back to the floor on regular basis

  Yes

  No

  N/A

• Fitting Room discs handed over to the customers

  Yes

  No

  N/A

• Staff offering alternatives, meeting SHOPPIE standards

  Yes

  No

  N/A

• Sales Advisor actively selling from the fitting room

  Yes

  No

  N/A

CASH DESK AREAS

• Baskets are filled with correct product and highlighted with a price sign

  Yes

  No

  N/A

• VOC leaflets attached to every shopping bag

  Yes

  No

  N/A

• All POS available (Alshaya Card, exchange & refund policy, database, Facebook/Twitter

  Yes

  No

  N/A

• Add ons offered to all customers

  Yes

  No

  N/A

• Paying process followed as per SHOPPIE standards

  Yes

  No

  N/A

• Reservations are no older then 24h

  Yes

  No

  N/A

• No boxes left behind the counter, rail ready for returns (no stock dumped on the counter/floor)

  Yes

  No

  N/A

• Till champion managing queue and redirecting customers when required

  Yes

  No

  N/A

STOCKROOMS

• Replenishment prioritized over LOGIX

  Yes

  No

  N/A

• Each concept is highlighted with signage

  Yes

  No

  N/A

• Stock within concept is organized by model

  Yes

  No

  N/A

• Depth lines are identified and double displayed on the shop floor

  Yes

  No

  N/A

• Clear "assembly line" is set up for more efficient process

  Yes

  No

  N/A

• TPPs are kept at the front of each department

  Yes

  No

  N/A

• Delivery paperwork is organized and kept in one place

  Yes

  No

  N/A

• No faulty stock is kept in the stock room

  Yes

  No

  N/A

• Stop orders clearly marked and kept on side

  Yes

  No

  N/A

• No closed boxes, unless labeled with picture and description

  Yes

  No

  N/A

• Processed stock taken to the floor without any delay

  Yes

  No

  N/A

• All options are available on the shop floor

  Yes

  No

  N/A

VM ROOMS AND NON STOCK AREAS

• Room is clean, tidy and organized

  Yes

  No

  N/A

• No shopping bags are used for storage

  Yes

  No

  N/A

• No stock left in the VM room (unless already written off)

  Yes

  No

  N/A

• All boxes are labeled

  Yes

  No

  N/A

• All damaged materials are thrown away

  Yes

  No

  N/A

• No hangers kept in VM room

  Yes

  No

  N/A

• Mannequin shoes are organized

  Yes

  No

  N/A

• Latest Save & Sell list is followed

  Yes

  No

  N/A

SERVICE

• Energetic greeter available at each entrance, welcoming customers to the store

  Yes

  No

  N/A

• Customer round done and tasks followed through

  Yes

  No

  N/A

• Staff is handing baskets to the customers

  Yes

  No

  N/A

• Approachable sales advisors assisting customers

  Yes

  No

  N/A

• Correct scheduling (including breaks) to provide maximum cover on the floor

  Yes

  No

  N/A

• Staff with assigned tasks driving indirect service during quiet periods

  Yes

  No

  N/A

• Rails with stock taken care of by staff (not left unattended)

  Yes

  No

  N/A

• Management team actively driving customer service

  Yes

  No

  N/A

REPORTS

• Good KPIs knowledge

  Yes

  No

  N/A

• Good current figures knowledge (BP, vs. LW and LY)

  Yes

  No

  N/A

• Evidence of Weekly Mix Sales Report being used

  Yes

  No

  N/A

• Commercial decisions taken based on available reports

  Yes

  No

  N/A

• Good department split knowledge

  Yes

  No

  N/A

• Good knowledge of sub departments performance

  Yes

  No

  N/A