Majestic Wine Store Visit

• Conducted on

  Date

• Prepared by

Take pride in your store

• Is the exterior of the building safe and presentable?

  Yes

  No

  N/A

• Is the car park free from rubbish and did all the available poster sites have posters displayed?

  Yes

  No

  N/A

• Are all shelves full with no products or price tickets missing?

  Yes

  No

  N/A

• Is the till area clutter free and GDPR compliant?

  Yes

  No

  N/A

• Is the taste counter clean, no clutter or dirty glasses and exclusive wines available also open to taste?

  Yes

  No

  N/A

• Is the back of house i.e. Kitchen, office and toilet clean, tidy and presentable?

  Yes

  No

  N/A

• Is the stock room clear of rubbish, stock segregated and H&S compliant?

  Yes

  No

  N/A

OOH Merchandising

• Is there drop on the shop floor present?

  Yes

  No

  N/A

• Are pallets and blueys off the shop floor during opening hours?

  Yes

  No

  N/A

Showing we are a Specialist

• Are dump stacks, front counter displays, hotspots and tasting pods about exclusives also linked to the weekly promo plan?

  Yes

  No

  N/A

• Is the store merchandised with clear marketing messages around exclusives, new and promotion?

  Yes

  No

  N/A

Rolling out the tasting pods

• Are there wooden boxes on shelves and in our stacks with bottles and pre-poured glasses?

  Yes

  No

  N/A

• Is the sale counter set up with new or exclusive wines?

  Yes

  No

  N/A

Shelving to help our customers find wines they’re going to love

• Are wines grouped in price order?

  Yes

  No

  N/A

• Are the boxes of wine off the top shelf?

  Yes

  No

  N/A

• Are the shelves full and faced up?

  Yes

  No

  N/A

More tasting events

• Is the store holding weekly tastings tied into the promo plan?

  Yes

  No

  N/A

• Is there a showcase tasting booked in for the incentivise week for this promo period?

  Yes

  No

  N/A

• Is there evidence the store is holding any additional tasting events?

  Yes

  No

  N/A

Max out our tasting counters

• Is there any team recommendations on the counter i.e. wines we love?

  Yes

  No

  N/A

• Is the taste counter colourful and inspiring?

  Yes

  No

  N/A

Go big with concierge

• Is there a set up for pick up parties in store?

  Yes

  No

  N/A

• Is there a dedicated display in store?

  Yes

  No

  N/A

• Is there evidence of signing up new customers in store?

  Yes

  No

  N/A

Turbo charge customer engagement 2.1

• WELCOME- is there evidence of the following?<br><br>‘Hey, how are you today?’ <br>‘Have you shopped with us recently?’<br><br>No- ‘Great, let me show you around and tell you how everything works’<br><br>Yes - ‘Great, I’ve just opened this amazing new wine, you’ve got to try it with me’<br>

  Yes

  No

  N/A

• CUSTOMER MISSION - is there evidence of the following?<br><br>‘What’s the occasion?’<br><br>‘Are you planning any events at the moment?’ Or ‘Have you got anything exciting coming up?’<br><br>‘How much are you looking to spend? £8-10, £10-15 or a bit more?’

  Yes

  No

  N/A

• RECOMMEND THE PERFECT WINE - is there evidence of the following?<br><br>‘This is perfect for your occasion and bang on your budget, but this ones my absolute favourite and I know it will blow your socks off, but it is X over your budget’ <br><br>Close sale... <br><br>BIA - ‘Our customers love this, and I know that you will too!’

  Yes

  No

  N/A

• OWN THE RELATIONSHIP - Is there evidence of the following? <br><br>Emails are the priority - ‘Wine Profile’<br><br> - Tasting events <br>- Special offers <br>- Concierge

  Yes

  No

  N/A

• POP THIER CORK OFF - is at least 3 of these things being done?<br><br>1. Carry to the car<br>2. No Quibble <br>3. Tasting Events<br>4. Tasting notes<br>5. Introduce WIGIGs/Parcel Series or beers etc. <br>6. Glass Hire<br>7. Concierge <br>8. Free Delivery<br>9. Special occasions I.e. birthdays <br><br>‘Have you got any special occasions or birthdays coming up?’<br><br>‘Now we’ve sorted your wine, what’s your favourite summer cocktail?’

  Yes

  No

  N/A

• Is there evidence of staff getting customers to taste something new to add to their basket/trolley?

  Yes

  No

  N/A

• Is the music in store appropriate for customers?

  Yes

  No

  N/A

• Duty Manager

  Sign

• Regional Coach

  Sign