NIKE STORE REVIEW - final

WTD, QTD (or STD), YTD Revenue numbers to be checked if the store has been performing as expected against PY.

WTD, QTD (or STD), YTD CR numbers to be checked if the store has been performing as expected against PY.

WTD, QTD (or STD), YTD UPT numbers to be checked if the store has been performing as expected against PY.

WTD, QTD (or STD), YTD AB numbers to be checked if the store has been performing as expected against PY.

WTD, QTD (or STD), YTD Traffic numbers to be checked if the store has been performing as expected against PY.

OSAT, Response Rates to be checked to decide if scores are as targeted. (RR should be >1% and OSAT should be >90%)

Check folded and hanged items to Nike standard with Quantities, Size Orders, Size markers/stickers, Capacities, Ironing. All of these should comply with Nike VM standards. Refer to Nike VM Guidelines.

Check Silos, Shoe Forms, Zebra Stickers. FTW should be displayed only on the designated walls and spaces as per Guidelines.

Reviewer to review current initiatives and seasonal priorities before arriving in the store. Windows and initiative zones should be organized as per guidance, or be aligned with the current season/story/color flow.

Check product on mannequins and see if displayed product is nearby and easily visible to shop. For example, if a consumer wants the product displayed on the mannequin, can they easily find it?

Adjustable light fixtures should always be pointed on products, fixtures, graphics, mannequins, initiative items..etc; NOT Empty areas on the floor. Please refer to Lighting Guidelines.

Mannequins, Platforms, Graphics across the store should not be damaged, be in good working order, have no discoloring and be relevant to the campaigns.

The positioning of the security tags should all be correct and consistent to get a 'PASS'.

Distance between fixtures should be allowing for easy navigation without knocking into displays and/or product.

Check all team members on duty to ensure they are dressed in Nike relevant uniforms and representing the brand well. Are they using their name badge / lanyard to identfy them as a member of the team? Is the Name clear and consistent across all employees. If 1 employee is not appropriate, answer 'NO PASS'.

Check the following devices to make sure they are functioning properly or not broken: POS, Traffic Counter, Alarm Towers, Light Fixtures, Escalator/Elevator, Hardware, Video Screens, Branded Service Equipments (+Materials), Music System, Speakers, Ipads, HHTs...etc.

Check if the following areas are clean and in good repair;
Fitting Rooms, Walls, Floors, Floor Fixtures, Exterior Signages, Windows and Mirrors. All of these must be clean and in good repair to get a 'PASS'.

All Consumers should be greeted / acknowledged after entering the store. Greeting could be done in different ways (with gestures or verbally) and in multiple zones in the store.

Check if the athletes are walking the consumer through more than one category throughout the store, or offering to visit other floors (if applicable). Observe if athletes are trying to match colors/products, or offering complementary products during interaction.

Check if athletes are capable of serving More Than One Consumer at a time. If all athletes/associates are: 1) visible in the zone, 2) used breakaway statements and 3) asked others for help when needed, answer 'PASS'.

Check how 'Never Say No' approach shows up in the Store. Check if the athletes are aware of the range of solutions for the consumers if product/color/size/category is not available in the store. If athletes/associates don't offer options or simply reply that the store doesn't have the item, answer 'NO PASS'. Also, observe if Athletes are helping the customers for their non-business related needs (needing a taxi, needing a hand to carry products, asking an address...etc).

Check if athletes are engaging with the consumers; actively listening to understand their needs and offering product that meets the consumer's need. Observe the interactions on the salesfloor, at the fitting rooms, FTW benches..etc. Athletes should be actively helping the consumer during service to get a 'PASS'.

Check if Store leadership team talk about SYPB during huddles, check-ins, or one-on-one conversations. Service Behaviours and Mandate should also be posted somewhere visible in the store.

Service Behaviours should be observed during interactions, and/or all team members should be able to give examples of Service Behaviours when asked.

Check if the Coach Pro Dashboard has been posted/updated and communicated to store teams on a monthly basis. Actions should be taken based on scores. Store should also know how to run weekly serv?ce reports and take appropriate/prompt actions where needed. If Store Management is driving and improving the scores, then it gets a 'PASS'. If PULSE has not been launched yet, then it gets a 'NO PASS'.

Check the name of the Team Captain on the Daily Game Plan for the given hour, and check if it is correct and communicated to the rest of the team.

Review daily game plan/set list to see if store is making updates (eg. KPIs being updated etc…) and keeping notes. If not, then 'NO PASS'.

Check the daily game plan. After a new team captain is on duty, ask them what information they received from the previous team captain. They should know current sales/KPI information. Reference: SFL Team Captain GO Guide.

NO PASS' if any athlete starts his/her shift before getting an update with information from the daily huddle.

Team Captains should be making 'figure eights' through the sales floor taking the opportunity to recognize athletes/associates work or coach them to improve. They should have no other responsibilities within the given hour.

Check price tags on the sales floor from each BU. 'PASS' only if ALL checked price tags items are consistent with the prices listed in partner’s POS system. The partner may advertise and apply a lower or discounted price, by revising the price and/or a discount percentage in the cash registry system.

PASS if ALL is completed:
1) Processed product is stored in allocated stockrooms or offsite location
2) Unprocessed cartons are stored in a secure area
3) Cartons and/or product is not being stored in hallways, stairwells, offices, fitting rooms or other areas where it should not be stored.
Also check SRO standards where applicable.

Check the stockroom racking & receiving area, storage areas for: 'PASS' IF: ALL the following apply: 1) No trash laying around 2) No misplaced product laying around 3) No debris on floor (tags on floor, EAS sensors/size markers) 4) Signage is clean and organized, placed in proper location 5) Product presentation hardware (shelving/mannequins) are organized and ideally in a centralized location 6) Processing supplies are in proper location if not being used 7) Hangers are organized (sorted by style and placed in central location) 8) Aisle and/or doors are not obstructed.

Check PO's in receiving area and confirm receipt date. Anything received more than 24 hours ago should be answered 'NO PASS.' Check all that apply. We would expect all products to be processed within 24 hours of delivery (e.g. out of boxes and on the racking ready for business useage). - Please add reasons in comments.

Review the top 12 selling styles of previous week (5 apparel, 5 footwear, 2 equipment). 'PASS' if 8 of the 12 styles are represented on the sales floor with all commercial sizes.

Store should have a proper/standard/periodic refill / replenishment process to make sure all sizes and correct capacities are represented on the sales floor.

Mark 'PASS' if the area is clean and fully stocked as well as being well organised.

Ask a store leader to describe how they schedule their leadership - e.g. we advise that there should be a leader present at all times of operating. Mark 'PASS' if leadership is covering the whole operating hours of the store.

Check the athlete/hours coverage of the store. Mark 'PASS' if the store is fully recruited according to their staffing plan. If there are any open positions for more than 30 days of being open mark 'NO PASS'.

Review the peak hours of the store schedule for the week. Review the peak hours poster on the communication board (Peak Hours Tool). Measure investment in Peak Vs Non Peak hours to ensure the store has more representation scheduled over the busier hours and days than the non peak times.

Look to determine if the correct amount of weeks of schedules are posted in accordance with local law.

Check if store has been taking SMART actions on Main Pillars and reporting/updating them regularly.

Must be 100% in local/most prevalent language to answer 'PASS'. Please add in comments and mark as 'NO PASS' if there is no Nike communication board or an information area in the store that is dedicated to communiction to the employees. Including schedules, product info, program info, initative info, upcoming activities, MVP if applicable etc. All information posted should also be up to date and relevant for store teams; or be in accordance with Planogram if provided and required by Nike.

Ask store leaders to describe the process they would execute if the store closes for any unexpected reason (snow storm, power outage, evacuation, emergency etc).

Athletes should know/recall features and benefits of seasonal products. SKU Completion Report is also to be checked. If SKU hasn't been rolled out yet, then only product knowledge will be checked. In either case, Store Management should be driving and encouraging all forms of Product Trainings in the store.

A15 Calendar should be posted and training materials should be accessible by all team members. All team members on the salesfloor should know the topic of the day. Daily A15 Topic should be delivered to all Team Members during huddles and athlete check-ins.

Check if there is a proper Onboarding Plan (for athletes/leaders) in place and all athletes - working more than 1 month - has completed DNA certification process (if applicable). There should be Track-and-Field form (or any other onboarding tracking record) filled for every athlete in the store.