• Document No.

  • Audit Title

  • Client / Site

  • Conducted on

  • Prepared by

  • Location
  • Personnel

Current metrix of website

  • * How many visitors does the website generate per month?

  • * How many leads does the website generate per month?

  • * How do you currently track incoming leads from your website?

  • * How well do you rate the lead quality out of 10?

  • * How would you like to increase the results from your website?

Marketing messages & website content

  • How compelling are the messages out of 10?

  • How do you rate the quality of the website content out of 10?

  • Are there compelling reasons why people should choose the company?

  • Is the business unique selling proposition clear?

  • Does the website clearly display features and benefits?

  • Are they using FAQs?

  • Could website utilize an 'our process' page?

  • Does the website use any compelling special offers?

  • Does website utilize a lead generation offer? (eg. Free consultation, audit, inspection, analysis, report)

  • Does the website utilize attention grabbing headlines?

  • Are their relevant blog articles and content?

  • Do they have correct use of testimonials?

  • Are they using an autoresponder content series?

  • Does website have video content on it?

Website design for conversion

  • How do you rate the website design for conversion out of 10?

  • How would you rate the quality of design out of 10?

  • How would you rate the wireframe layout out of 10?

  • Does website utilize an effective link navigation?

  • Are they utilizing special offer banners on home of website?

  • Has the unique selling proposition been included in the design of the website?

  • Does the website utilize a project gallery?

  • Are there any side offers being used on the website?

  • Has a side form been integrated?

  • Are there 'call to action' buttons on the website?

  • Have the 'follow us' banners been implemented?

  • Does the website have an effective opt-in mechanism implemented?

  • Is the website mobile phone and iPad ready?

  • Do they have a Facebook page designed and set up for the business?

  • Add drawing

  • Add drawing

Use of website technology

  • * Are they getting regular reports from their website?

  • Do they use lead capture forms?

  • * Does the website have a phone call tracking system?

  • * Do they have an email marketing system in place?

  • Does the website utilize an ecommerce system?

  • * Is the website content management easy to use?

  • Can they use coupons and vouchers on the website?

Position in Google

  • Do they rank well organically in Google?

  • Do they rank well for relevant keywords?

  • Do they rank well in Google maps?

  • Are they coming up in sponsored links?

  • Are they using any onsite SEO?

  • How many offsite links does the website have?

  • Add media

Ongoing marketing

  • * Are they running email marketing or newsletters?

  • * Are they doing any ongoing SEO?

  • * Are they doing any direct mail campaigns?

  • * Are they running SEM advertising?

  • * Are they running any offline advertising? (TV, print or radio)

  • * Are they doing any conversion optimization?

  • Are they doing flash deals?

  • * Do they have a yearly budget for advertising and marketing?

  • * Are they doing any telemarketing?

  • * What's the most and least they will pay per lead?

  • Add drawing

  • Add media

The templates available in our Public Library have been created by our customers and employees to help get you started using SafetyCulture's solutions. The templates are intended to be used as hypothetical examples only and should not be used as a substitute for professional advice. You should seek your own professional advice to determine if the use of a template is permissible in your workplace or jurisdiction. You should independently determine whether the template is suitable for your circumstances.