OOH 'Perfect Store' AUDIT

• OOH 'Perfect Store' AUDIT -
  Ice Cream Category Store Visits

• Outlet Name

• Location
  Address

• What type of store are you visiting

  Route

  P&C - National Banner

  OOH Retail

  P&C - Independent

• Audit Conducted by:

  Todd Barnes

  Darren Hone

  Alison Reith

  Steve Harrison

• Date/Time of Visit

  Date

• Please take a photo of the front of the outlet if it's safe to do so.

  Media

• Please take a photo of inside the cabinet upon entry into the outlet.

  Media

• If it is safe to do so please take a photo of the inside of the cabinet and 3m back from the cabinet (try to fit in all POS around cabinet)

  Yes, I can take a photo

  No, I couldn't take a photo

• Please explain why you could not take a photo

MUST HAVE SKU'S - Are the 'must have' SKU's ranged in store?

• POINTS TO REMEMBER
  - 10 best sellers = 54% of Streets Sales
  - One day out of stock of a best seller means you'll lose more sales than most other ice creams give you in a week!
  

• Magnum Classic?

• Magnum Ego?

• Magnum Almond?

• Golden Gaytime?

• Cornetto Classic Vanilla?

• Cornetto Classic Chocolate?

• Paddle Pop Chocolate

• Paddle Pop Rainbow

• Splice Pine Lime

• Calippo Raspberry Pine

NEW PRODUCT DEVELOPMENT - Is the current NPD ranged?

• POINTS TO REMEMBER
  - New "News" is important in driving shoppers to the freezer.
  - Make sure your store ranges it within 4 weeks of availability to maximise media support!

• Paddle Pop Trop-O-Saurus

• Magnum Chocolate Truffle

• Magnum Honeycomb Crunch

PRICE

• POINTS TO REMEMBER
  - Price needs to be visible to the consumer, so they can purchase products

• Is the price visible to the shopper?

  Yes

  No

• Great! Now consumers will be more likely to purchase an ice cream as they know what it will cost them before they get to the counter.

• Price needs to be visible to the consumer. Either on a Rangeboard (large or small), RRP Freezer Sticker or Product Card. Please discuss options for placing pricing POS. Please enter results of discussion above.

PLANOGRAM

• POINTS TO REMEMBER
  - As the #1 selling brand Magnum is strategically placed closest to the till, easily accessible for shoppers to grab and buy!
  - Snacking at the opposite end to be close to the freezer opening
  - All products need to be grouped into their segments to make it easy for consumers to find the ice cream they want.

• Is the cabinet layout as per the current POG?

  Yes

  No

• Thats not good. Please explain what is required to address.

• GREAT! The products are organised into their segments and the high value selling brands are in easy to access positions.

LOCATION

• POINTS TO REMEMBER
  - 97% of customers that visit the Ice Cream Freezer purchase
  - Studies have shown that by placing products in the Impulse Zone, sales can increase by up to 43%
  - Drive incremental sales and profit by placing the freezer in the Impulse Zone.

• Is the cabinet is the Impulse Zone? I.e. Cabinet is within 3m of the counter

  Yes

  No

  N/A, P&C outlet

• Is the cabinet visible? I.e. Nothing blocking view

  Yes

  No

• Please take a photo of where the cabinet positioned in store.

  Media

6a. - STOCKWEIGHT

• What is the average % of the basket stockweight in the cabinet?

6b. - SHARE OF SPACE

• Number of baskets that are STREETS Ice Cream:

• Number of baskets that are PETERS Ice Cream:

• Number of baskets that are GOLDEN NORTH Ice Cream:

• Number of baskets that are OTHER Ice Cream/products:

CALCULATED STREETS SHARE OF SPACE %

• What is the % of the STREETS share of space in the cabinet?

• Please take a photo of the inside of the cabinet and 3m back from cabinet

  Media