Compare the number of first-time buyers compared to repeat customers.

Determine peak purchasing times.

Find out what the popular items or services are.

Learn what the popular price points are.

Look at past and current marketing tactics.

Review the business’s previous sales and discounts, along with how well the promotions did.

Go over how much the business spends on marketing and calculate the ROI.

Learn the results of past marketing efforts.

Research the demographics of the surrounding area and the business’s target customers.

Study the geographic economic outlook.

Find out who are the business’s competitors.

Learn what customers and potential customers, suppliers, and lenders think about the business.

Find out if the business’s industry is growing or slowing.

Research profit margins for the industry.

Look at each competitor’s strengths and weaknesses.

Compare the competitor’s products, costs, and earnings to those of the business you want to acquire.

Determine any threats competitors pose to the business.

Find out how much market share each competitor holds.