PESTLE Analysis Template

• Company name

  Select

• Project name

• Analysis rationale/brief

• Conducted on

  Date

• Facilitated by

• Location
  Address

• List as many answers for the guide questions as you need to help you identify the specific external factors to prioritize.

Guide Questions

• When are the country’s next local and national elections? How will these impact state or regional laws and policies?

• Is there any possibility that pending legislation or bills can affect the current policies of the business?

Factor to Consider

• Answer

• With 1 being the lowest and 4 being the highest, rate the level of impact on the business objectives and/or goals

• List as many answers for the guide questions to help you identify the specific external factors to prioritize.

Guide Questions

• What are the specific and general economic factors most likely to affect our business in the long run?

• How does the current economic environment of the country and/or of the international market impact the business?

Factor to Consider

• Answer

• With 1 being the lowest and 4 being the highest, rate the level of impact on the business objectives and/or goals

• List as many answers for the guide questions to help you identify the specific external factors to prioritize.

Guide Questions

• What purchasing motivators best represent our customers’ behavior?

• How do we qualify our leads and prospects based on how their values and beliefs relate to our business?

Factor to Consider

• Answer

• With 1 being the lowest and 4 being the highest, rate the level of impact on the business objectives and/or goals

• List as many answers for the guide questions to help you identify the specific external factors to prioritize.

Guide Questions

• How do we keep track of technological advancements?

• What are the emerging technologies that are highly relevant to our business?

Factor to Consider

• Answer

• With 1 being the lowest and 4 being the highest, rate the level of impact on the business objectives and/or goals

• List as many answers for the guide questions to help you identify the specific external factors to prioritize.

Guide Questions

• What are the most relevant laws and regulations that apply to our business?

• How should we align our global campaigns to ensure we’re complying with regional laws and regulations?

Factor to Consider

• Answer

• With 1 being the lowest and 4 being the highest, rate the level of impact on the business objectives and/or goals

• List as many answers for the guide questions to help you identify the specific external factors to prioritize.

Guide Questions

• How does our workplace location affect the growth of the business?

• Are there any other physical environment-related factors we need to consider as we conduct our business strategy planning?

Factor to Consider

• Answer

• With 1 being the lowest and 4 being the highest, rate the level of impact on the business objectives and/or goals

• Other notes or reminders

• Recommendations and next steps

• Facilitator sign-off

  Sign