Retail Excellence Assessment: Naelofar Store Visit Checklist

• Store name

• Conducted on

  Date

• Prepared by

• Store representative

Window Display:

• Is the window attractive and promotes current deals or collection?

  Perfect

  Mostly

  Not really

  N/A

• Are products showcased creatively?

  Perfect

  Mostly

  Not really

  N/A

• Is the lighting adequate?

  Perfect

  Mostly

  Not really

  N/A

• Is the window mannequin posed realistically and in engaging position?

  Perfect

  Mostly

  Not really

  N/A

• Are the window flooring and glass clean?

  Perfect

  Mostly

  Not really

  N/A

Overall Store Presentation

• Is the store layout logical and conducive to easy navigation and exploration?

  Perfect

  Mostly

  Not really

  N/A

• Is the ambiance of the store welcoming and reflective of the brand's identity?

  Perfect

  Mostly

  Not really

  N/A

• Are products consistently presented throughout the store in terms of visual merchandising technique?

  Perfect

  Mostly

  Not really

  N/A

• Are store fixtures and displays well-maintained and free from damage

  Perfect

  Mostly

  Not really

  N/A

• Are the assets such as video, pop, signage or posters are current and following guidelines?

  Perfect

  Mostly

  Not really

  N/A

• Yes

  No

  N/A

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• Yes

  No

  N/A

• How would you rate the organization of products on shelves?

  Yes

  No

  N/A

• Please describe the current promotional displays in the store.

Product Grouping and Display SOP:

• Are products grouped and displayed logically according to category, type, or collection?

  Perfect

  Mostly

  Not really

  N/A

• Are product displays consistent with brand guidelines and visual merchandising standards?

  Perfect

  Mostly

  Not really

  N/A

• Are there clear signage and information provided for product categories and promotions?

  Perfect

  Mostly

  Not really

  N/A

• Are there any atv or cross selling elements incorporated into product displays?

  Perfect

  Mostly

  Not really

  N/A

• Are store staff trained to maintain and update product displays according to SOPs?

  Perfect

  Mostly

  Not really

  N/A

Mannequin Dressing:

• Are mannequin outfits styled creatively and in line with current fashion trends?

  Perfect

  Mostly

  Not really

  N/A

• Are mannequins positioned strategically to maximize visibility and traffic flow?

  Yes

  No

  N/A

• Are mannequin poses and expressions realistic and engaging? Styling as guidelines?

  Perfect

  Mostly

  Not really

  N/A

• Are mannequins refreshed with new outfits and accessories to maintain interest?

  Perfect

  Mostly

  Not really

  N/A

Housekeeping and maintenance

• Are the cashier clutterfree, organized, and free from damage?

  Perfect

  Mostly

  Not really

  N/A

• Are the flower arrangements or visual element are well maintained?

  Perfect

  Mostly

  Not really

  N/A

• Are the floor fixtures, fitting roomsclean and dust free?

  Perfect

  Mostly

  Not really

  N/A

• Are the shelving and mirror clean and dust free? Is there any cobwebs?

  Perfect

  Mostly

  Not really

  N/A

• Is the back of house clean and organised`

  Perfect

  Mostly

  Not really

  N/A

Staff knowledge

• Has the required training for store presentation been completed?

• Please upload a photo of the store entrance for review.

  Media