Reyes Beverage Group Large Format Survey

• Account Manager:

• Account Name:

• Location:
  Address

• Conducted On:

  Date

• Prepared By:

• Follow-Up Date:

Ad/Planner Execution - 50 Points Possible

• Are planner items displayed at 100%?

  Yes

  No

  N/A

• Is RBG Primary Ad Execution equal to or greater than 93%?

  Yes

  No

  N/A

• Does RBG have equal to or greater than 65% of all other displays?

  Yes

  No

  N/A

• Does RBG have equal to or greater than its current market share of cases displayed versus competition?

  Yes

  No

  N/A

Display Standards - 20 Points Possible

• Do all displays comply with RBG and Supplier standards?

  Yes

  No

  N/A

• Are suppliers consumer offers and POS executed?

  Yes

  No

  N/A

• Is MillerCoors built to "Family of Brands" standards?

  Yes

  No

  N/A

• Are Miller and Coors separated?

  Yes

  No

  N/A

• Is Tecate Lights appearance reflective of the individual business units goal?

  Yes

  No

  N/A

• Is Heineken Lights appearance at a minimum of 30%?

  Yes

  No

  N/A

• If applicable, are cans displayed to standard?

  Yes

  No

  N/A

• Is Corona Lights appearance reflective of specific channel standards?

  Yes

  No

  N/A

• If applicable, are cans displayed to standard?

  Yes

  No

  N/A

Shelf and Pricing - 30 Points Possible

• Are all tags up and accurate?

  Yes

  No

  N/A

• Is schematic accurate?

  Yes

  No

  N/A

• Shelf items in proper rotation?

  Yes

  No

  N/A

• Does RBG have less than 3 cases of QC product?

  Yes

  No

  N/A

• How many total QC cases does the account have?

• Do RBG have less than 3 out of stocks?

  Yes

  No

  N/A

• How many total out of stocks does the account have?

• Are all packages in sellable condition (not ripped or torn)?

  Yes

  No

  N/A

• Is backroom / breakage managed?

  Yes

  No

  N/A

Customer Evaluation

• Sales (1-5) - 5 being the best

• Merchandising (1-5) - 5 being the best

• Delivery (1-5) - 5 being the best

• Overall (1-5) - 5 being the best

Follow Up

• Comments