STORE DETAILS

  • ZONE

  • STORE CODE

  • STORE NAME

  • DATE

  • AREA MANAGER

  • STORE EMPLOYEE

  • TIME OF VISIT

  • NUMBER OF ASSOCIATES IN STORE ON ARRIVAL

  • NUMBER OF CUSTOMERS IN STORE ON ARRIVAL

STORE STANDARDS

  • Photo of the outside store

  • Photo of the outside store showing promotion POS

  • Which promo were advertised in store windows?

  • All display in store well merchandised with no gaps?

SALES FLOOR STANDARS

  • Clean and dust free?

  • Clear of abandoned merchandise?

  • Clear of boxes / shipment?

  • Shelves dust free?

  • Display tidy?

  • all associates wearing skechers uniform?

  • Photo of promotions advertised inside the store

  • List all main promotions advertised inside the store

  • Cash Wrap (till point) clean ?

  • Cash Wrap (till point) tidy ?

  • Approximately what percentage of stoc on display was on clearance?

  • Store standards comments

GREETING AND APPROACH

  • Greeted or acknowledged with a smile by associate with in two minutes of entering of the store

  • Proactively approached while browsing?

  • Asked open-minded question to established reason for visit

  • Greeting and approach comments

NEEDS ESTABLISHED & MET

  • Associate proactively discussed hands free slip-ins?

  • Encourage to try a pair of hands free slip-ins on

  • Name / technology of main product discussed (taken from shelf edge label)

  • Price of main product discussed?

  • Main product discussed : shoe size in stocks

  • Encourage to try a pair of any other style of shoe on?

  • Associate display good product knowledge?

  • Add on sale : Socks on box offer?

  • Add on sale : other accessories offer?

  • Needs established & met comments

APPAREL STORE ONLY

  • Does the store have an apparel section?

  • Apparel proactively discussed during footwear conversation?

  • Good range of apparel on display

  • Photo of apparel on display

  • My apparel size was on display

  • Associate suggested I try product(s) on

  • Associate knowldgeable about apparel products

  • Apparel comments:

CASH WRAP EXPERIENCE

  • Did you observe a customer making a purchase?

OVERALL EXPERIENCE

  • Did the associate have a genuine engagement with a smile during the interactions you overhead and observed with other customers?

  • Did you observe or hear associate interacting with customers in a positive way about the skechers brand during your visit?

  • If so, how did the demostrate a positive manner

  • Rate your overall experience 1-10?

  • Based on this visit how likely are you to recommend skechers to your friends, family and colleagues? 1-10?

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