Social Media Brand Health Scale

• Are you awake?

• Is there an approved password management tool set-up?

  Yes

  No

  N/A

• Are all admins currently employed (agency or internal) and directly responsible for the platforms?

  Yes

  No

  N/A

• Is Multi-Factor Authentification active on each platform and device?

  Yes

  No

  N/A

• Are passwords are unique by platform and changed quarterly?

  Yes

  No

  N/A

• Is there an official process in place for when a current admin is removed from their duties?

  Yes

  No

  N/A

• Are all account recovery questions are-up to-date and going to the proper email and person?

  Yes

  No

  N/A

• Are any accounts linked to third party apps outside of the xxxx network

  Yes

  No

  N/A

• All emails used for account logins are from XXXXXXX

  Yes

  No

  N/A

• Yes

  No

  N/A

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• A crisis communications plan has been established

  Yes

  No

  N/A

• Monthly sweeps are performed to ensure that any live influencer content poses no risk to the company

  Yes

  No

  N/A

• Weekly sweeps are performed to ensure healthy comments sections and no inappropriate photos are tagged as the account

  Yes

  No

  N/A

• Tier one Accessibility functions are honored

  Yes

  No

  N/A

• Comment filters are all active in all languages at play

  Yes

  No

  N/A

• DM inbox T/R operates on a 7 day a week rotation

  Yes

  No

  N/A

• Creativity

  Yes

  No

  N/A

Performance

• Comments section and DMs are monitored and questions are addressed within 48 hours

  Yes

  No

  N/A

• At least 70% of the content shared is unique to the account vs. just re-shares

  Yes

  No

  N/A

• Retained Followership has not doven below 20% in the last 6 months

  Yes

  No

  N/A

• META: Organic Impressions per month on META exceed XXXXX. and XXXXXXX.

  Yes

  No

  N/A

• META: Native campaign data is funneled back in to inform organic

  Yes

  No

  N/A

Completion

• Reference Guide:
  • Look at the total score above and select the relevant overall competency rating:
  
  Competent: 90-100%
  Needs Work: 40-89%
  Not suitable: 0-39%

• Recommendations / Overall Competency Assessment Rating

  Competent

  Needs Work

  Not suitable

• HR Representative (Full Name and Signature)

  Sign