Information

  • Audit Title

  • Conductor

  • Conducted on

  • Location

SIGNAGE. Is all signage being used as requested in the Border Region Taco Playbook?

  • Is the event banner located at the customer pre-dominate entrance? Is store using all of its banners?

  • Standee being used at lobby/entrance? (space permitting)

  • Iron man/ad rack poster?<br>

  • Are 12x12 & 30x18 full panel signs used properly? <br><br><br><br>

  • Are side card(s) used with the appropriate items? Perishables to highlight event items and centerstore to call out the event?<br>

  • Are pennants being used properly? <br><br>

  • Are table tents used properly?

MARKET - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Is the Meal Deal set up properly, and are all items associate with it present? <br><br>

  • Is Meal Deal set up in two locations? <br><br>(Store must be size proportionate for displays)

  • HCF Bacon and HEB Shredded Cheese<br>

  • San Manuel Chorizo (Local) items cross merchandised with our Mi-Comida Re-fried Beans<br>

SEAFOOD - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Combo - Tilapia Fillet, 2lb bag<br>

  • Push Item - HEB Texas Fresh Farmed Raised Shrimp <br><br>

  • Push Item - Medium Peeled Gulf Shrimp

GM/DRUG - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Combo Loco - JUMBO COOKER WITH LID COMBO<br>

  • Push Item - FIESTA TACO PLATE<br>

  • Push Item - LIFOAM TORTILLA WARMERS<br>

GROCERY - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Combo Loco - HEB Mixla/Salsa

  • Push Item - Ortega Taco Shells

  • Combo Loco - Guerrero Tortillas/La Costena

  • Combo Loco - HEB White Tortilla Chips/HEB Thick 'n' Tasty Salsa

  • Combo Loco - RTC Tortilla 36 Count /HEB Salsa

  • Combo Loco - HEB Flavored Tortilla Chips

PRODUCE - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Push Item - Large Hass Avocado

  • Push Item - Serrano Peppers

  • Push Item - HEB Pico De Gallo

  • Push Item - HEB Guacamole

BAKERY - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Push Item - HEB Flour Tortillas

  • Push Item - Pan Dulce

  • Push Item - Tres Leches

  • Push Item - Fresh Bolillos

DELI - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Push Item - HCF Crackilins 8oz Tray

  • Combo Loco - Nortenita

  • Push Item - FUD Oaxaca/Fresh Cheese

  • Push Item - Barbacoa by the LB, Regular, Especial bundles, Carnitas

DATA

  • Are department managers utilizing Border top 10 report to make decisions?

  • Are stores conducting daily huddles?

  • Are all the top 10 displayed? (Take into consideration assortment and size of store.)

  • Are department managers utilizing BI to make decisions/placement of product?

CUSTOMER INTERACTION

  • Is there a ShowTime event going on?

  • Does the partner have a set goal? <br>

  • Is the partner interaction with every customer? <br>

  • Does the store have a Powerful front lobby display? (space permitting)

RECOMMENDATIONS

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