Information
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Audit Title
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Conductor
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Conducted on
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Location
SIGNAGE. Is all signage being used as requested in the Border Region Playbook?
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Is the event banner located at the customer pre-dominate entrance? Is store using all of its banners?
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Standee being used at lobby/entrance? (space permitting)
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Iron man/ad rack poster?<br>
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Are 12x12 & 30x18 full panel signs used properly? <br><br><br><br>
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Are side card(s) used with the appropriate items? Perishables to highlight event items and centerstore to call out the event?<br>
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Are pennants being used properly? <br><br>
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Are table tents used properly?
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Are table drapes being used properly?
MARKET - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Build Incremental displays of all the top selling marinated meats. (Mi-comida, HCH for Fajitas, thigh for fajitas, etc. Cross merchandise HEB Heritage smoked Sausage. Island or spot case <br>
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Build Incremental display on the dry seasoned items (leg QTRS. split Seasoned leg1/4's)
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San Manuel Chorizo cross merchandise with our HEB Shredded Cheese.
SEAFOOD - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Wild Texas Gulf Shrimp, Assorted Sizes Merchandise a minimum of 2 varieties in the service case and tray pack section. Have powerful displays!<br>
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Medium Peeled Texas Gulf Shrimp Merchandise in a bunker, island case or power door. <br>
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Large Head on Texas Shrimp Display a 1ft display in the service case and tray pack section. Have 2lb bag available in the bunker or island case
GM/DRUG - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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HEB Solutions-Spend $10 on Solutions Sun care or After Sun, save $3<br>Merchandise on sun care rack, Dump bin or flex shipper.
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HEB Exclusive! Cold-1 Texas Themed Vacuum Insulated Tumblers - Sale 25% off - with in store coupon Merchandise on Endcap or Side cap. <br><br>
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DuPont Pro Clear Superior Air Conditioner Filters $4 off with in store coupon Merchandise Pallet / Endcap or flex shipper<br><br>
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Snickers Fun Size 6 pack 3.4oz for $1 Merchandise Endcap/Check stand End cap or dump bin. <br><br><br><br>
GROCERY - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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HEB Casa Magnifica Merchandise every other checkstands (FEPS) and in multiple displays throughout the store, Pallet Drops or end caps<br><br><br>
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HEB Saborsazo Merchandise on side cap or side stack, Price after coupon insert. Paint it yellow<br><br>
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HEB PCS 12pk/Wavy Chips Combo Merchandise on shelf end cap or pallet drop and side stack with Combo Loco Marketing message, Paint it yellow<br><br>
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HEB Chips Galore/Pecan Treasures Merchandise on end cap or pallet drop, Price after coupon insert. Paint it yellow<br><br>
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HEB Cracklins with Salsa Merchandise on end cap, side cap or saddle bag with blue SALE insert<br> <br>
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HEB Borracho Beans/Don Lupe Jalapeno Combo Merchandise on end cap or side cap with Combo Loco Marketing message, Paint it yellow<br><br>
PRODUCE - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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15# Bagged Oranges Merchandise in bins in vestibules signed with 30x18 signs and GO LOCAL Side Cars and on designated EPMS<br> <br>
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15# Bagged Grapefruit Merchandise in bins in vestibules signed with 30x18 signs and GO LOCAL Side Cars and on designated EPMS<br><br>
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Chopped Salads, Southwest, Italian, BBQ Ranch, Asian Push on PHF Auxiliary Displays and focus on in stocks in the 5 deck. Plan active sampling demos during peak selling times<br><br>
BAKERY - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Tres Leches line 2 fruit plus introducing new flavor raspberry Request that we demo product over the counter and talk about this cake while customers are placing cake orders. This item will be our decorators push item for the promotion <br><br>
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Tiger Bread/French Bread/Unbaked Garlic Bread Request that we active sell this product Mon-Fri 11am- 4pm- 6pm then Sat-Sun 12noon- 2pm-4pm<br><br>
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Bolillos Place Bolillo bin first in flow of customer traffic. Signage must have .20cnts and low price header<br>
DELI - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Uncle Chris Rotisserie Chicken Should be signed with 6up on Hot Units with the following fronts: Large Stores – 3 Fronts, Medium Stores – 2 Fronts, Small Stores – 1 front<br>
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HCF Turkey White Lunchmeat Merchandise 1/3 of your Fresh Slice. Place “Sale” 6ups on Fresh Slice Case in front of product and in front of product in Service Case<br>
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HCF Cracklings 5oz Bag - Flex in shippers in Beer Aisle or adjacent to. Ensure 6ups are placed reflected the reduced retail
DATA
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Are department managers utilizing Border top 10 report to make decisions?
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Are stores conducting daily huddles?
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Are all the top 10 displayed? (Take into consideration assortment and size of store.)
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Are department managers utilizing BI to make decisions/placement of product?
CUSTOMER INTERACTION
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Is there a ShowTime event going on?
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Does the partner have a set goal? <br>
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Is the partner interaction with every customer? <br>
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Does the store have a Powerful front lobby display? (space permitting)
