General Information
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The Toyota Brand Health Check-up is a tool to support our continuous pursuit of providing Toyota customers a superior shopping, purchase, and ownership experience. Use this tool to evaluate Toyota's brand health in the dealership retail environment and apply the Toyota Brand Filter to assist you in your evaluation. Put simply, is the dealer providing an engaging retail environment and customer interaction experience that is INSPIRATIONAL, INNOVATIVE, and EXCITING?
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Survey Title
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District
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Dealer Code
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Dealership Name
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Dealership Associates in Attendance
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Survey Performed By
Key Brand Element - Dealership Facility
Facility - Exterior
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KEY WHITE GLOVE AREA: Is the building exterior well-maintained?<br>(Paint is not faded or peeling; no birds' nests; lights properly illuminate.)
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Is brand signage clean and properly illuminated? <br>(Toyota and Scion signage is not faded or outdated.)
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Is the pavement and concrete well-maintained? <br>(No potholes or gravel areas.)
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Are there adequate customer parking areas? Are they identified and easy to find?
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Is landscaping well-maintained?<br>(No overgrowth; clean and neat.)
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Are all display and inventory lot vehicles "front line ready" and well-merchandised?<br>(Vehicles have been PDI'd; other dealers' branding is removed from dealer trades.)
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Are current promotional banners/materials displayed and visible? Have outdated materials been removed?
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Are hours of operation posted on customer entrances to facility?
Facility - Service Reception and Consulting
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KEY WHITE GLOVE AREA: Is service reception area well-maintained and uncluttered?<br>(Service drive is free of old parts or clutter.)
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KEY WHITE GLOVE AREA: Are ASM workstations clean, neat, and free of unneeded materials?<br>(No food or non-essential items visible to customers.)
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Is signage professional and does it convey a positive message?<br>(Signage is informative and directs customers to proper places.)
Facility - Customer Lounge/Waiting Area
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KEY WHITE GLOVE AREA: Are the customer lounge and child play areas clean and well maintained?<br>(Routine check of area performed by staff.)
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KEY WHITE GLOVE AREA: Are restrooms clean, properly stocked, and odor free?<br>(Staff routinely inspect restrooms, re-stock and clean as needed.)
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KEY WHITE GLOVE AREA: Is there a quiet area for customers?<br>(Business workspace; internet connection or WI-FI is available.)
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Is television reception acceptable and are customers able to change channels?<br>(Staff monitors programming for appropriateness.)
Facility - Showroom and F&I Areas
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KEY WHITE GLOVE AREA: Are showroom areas and offices clean and organized?
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KEY WHITE GLOVE AREA: Does Scion showroom space meet Scion brand standards?<br>(Dealer has current generation showroom fixtures/furniture; Scion accessories are displayed.)
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KEY WHITE GLOVE AREA: Are furnishings, fixtures, and workstations clean and well-maintained?<br>(Inviting, in good repair, no food.)
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KEY WHITE GLOVE AREA: Is vehicle delivery area clean, functional, and engaging?<br>(Well lit; appropriate signage; stocked with delivery support materials.)
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Are current promotional materials on display? Have outdated materials been removed?
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Is only current model year vehicle information on display?
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Are interior signs provided and visible for customers to easily locate restrooms, cashier, and department locations?
Facility - Retail Parts and Cashier Areas
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KEY WHITE GLOVE AREA: Are brochures, promotional materials, and support materials current and readily available?
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KEY WHITE GLOVE AREA: Are retail parts and accessories clean, effectively displayed, and priced?<br>(Retail ready; re-stocked daily.)
Facility - Service Shop
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KEY WHITE GLOVE AREA: Are walls, floors, and work surfaces well-maintained?<br>(Floor is hazard-free; area is well-lit; paint is in good shape.)
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Are technician workstations clean and free of inappropriate pictures/items?<br>(Not offensive if seen by customers.)
Facility - WIFI Availability/Coverage
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Does the dealership provide complimentary WIFI service to its customers?<br>(WIFI service is accessible in showroom, F&I offices, customer lounge, service lane, and inventory display lots.)
Key Brand Element - Customer Experience
Sales Experience
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PLS Survey Results (copy/paste from www.toyotaretention.com)
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Based on your in-dealership observations, coupled with your review of PLS customer survey results, is the dealership consistently meeting/exceeding customer expectations in the following key customer sales interaction areas?
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Negotiation (price/payment negotiation process)
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Overall Salesperson Performance (SPI)
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Final Paperwork (FSI) (preparation of purchase/lease contract, loan agreement, extended warranties, etc.)
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Vehicle Delivery (DPI) (process for actively delivering vehicle to customer, explaining vehicle features/controls, reviewing owners manual, etc.)
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Vehicle Delivery Quality (VDQ) (condition of vehicle at delivery)
Service Experience
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VSS Survey Results (copy/paste from www.toyotaretention.com)
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Based on your in-dealership observations, coupled with your review of VSS customer survey results, is the dealership consistently meeting/exceeding customer expectations in the following key customer service interaction areas?
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Service Reception (prompt, courteous)
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Service Advisor Performance (ASMI)
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Quality of Work Performed
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Service Delivery (SDI) (process for completing paperwork and finalizing price, collecting payment, explanation of work performed, and delivery of vehicle)