Title Page

  • Audit Title

  • Store Name:

  • Store Location
  • Conducted on

  • Prepared by:

Visual Merchandising Audit

  • Company Information

  • Audit Content

Store Exterior

  • Is signage clearly visible to passing pedestrian and car traffic?

  • Are store hours up to date and visible?

  • Is the current campaign in the window display?

  • Is the correct layout of mannequins implemented?

  • Are mannequins dressed as per window guidelines and well styled?

  • Do window displays feature the latest campaign?

  • Are lightings working and well positioned?

  • Are windows well lit with product highlighted after closing hours?

  • Is someone responsible for keeping signage/exterior clean?

  • If landscaping is applicable, is it well maintained?

  • If parking is available, is it clearly marked?

Store Layout

  • Is the correct arrangement applied, as per guidelines?

  • Are display areas well maintained and clean?

  • Does the fixture placement allow natural customer flow?

  • Are logical product adjacencies applied?

  • Are products well presented and on appropriate fixtures?

  • Are hotspots used strategically for high-margin impulse SKUs?

  • Is the POS system current and relevant?

  • Are flyers/cards/print collateral are readily available for customers to take?

  • Is the store well lit with no burnt-out bulbs?

  • Is the shop floor is clear of dust and debris?

  • Has the layout been updated at least once in the last year?


  • Were the correct planograms used for the location and category?

  • Are shelves fully stocked, but not cluttered?

  • Are products easily found in the appropriate area?

  • Are product packagings in good condition? (if applicable)

  • All products are priced correctly?

  • Is product restocked completely at regular intervals?

  • Are heavy or bulky items stored on lower shelves for safety?

In-Store Promotions

  • Is the purpose of displays clear?

  • Are the copies on in-store display fixtures easy to understand?

  • Are there clear calls-to-action in signages?

  • Are promotions consistent with brand directives?

  • Are floor displays positioned correctly and safely?


  • Does the staff look on professional and are easily identified?

  • Have the staff received adequate product training?

  • Is the staff aware of store best sellers?

  • Is the staff aware of the brand's Top 20 products?

  • Does the staff display an active knowledge of USPs, new lines, and stock holdings?

  • Does the staff exhibit good fluency and vocabulary when communicating with customers?

  • Does the staff know their assigned daily housekeeping responsibilities?


  • Final Comments

  • Auditor's Name and Signature

The templates available in our Public Library have been created by our customers and employees to help get you started using SafetyCulture's solutions. The templates are intended to be used as hypothetical examples only and should not be used as a substitute for professional advice. You should seek your own professional advice to determine if the use of a template is permissible in your workplace or jurisdiction. You should independently determine whether the template is suitable for your circumstances.