Visual Merchandising Audit Checklist

• Audit Title

• Store Name:

• Store Location
  Address

• Conducted on

  Date

• Prepared by:

• Company Information

• Audit Content

Store Exterior

• Is signage clearly visible to passing pedestrian and car traffic?

  Yes

  No

  N/A

• Are store hours up to date and visible?

  Yes

  No

  N/A

• Is the current campaign in the window display?

  Yes

  No

  N/A

• Is the correct layout of mannequins implemented?

  Yes

  No

  N/A

• Are mannequins dressed as per window guidelines and well styled?

  Yes

  No

  N/A

• Do window displays feature the latest campaign?

  Yes

  No

  N/A

• Are lightings working and well positioned?

  Yes

  No

  N/A

• Are windows well lit with product highlighted after closing hours?

  Yes

  No

  N/A

• Is someone responsible for keeping signage/exterior clean?

  Yes

  No

  N/A

• If landscaping is applicable, is it well maintained?

  Yes

  No

  N/A

• If parking is available, is it clearly marked?

  Yes

  No

  N/A

Store Layout

• Is the correct arrangement applied, as per guidelines?

  Yes

  No

  N/A

• Are display areas well maintained and clean?

  Yes

  No

  N/A

• Does the fixture placement allow natural customer flow?

  Yes

  No

  N/A

• Are logical product adjacencies applied?

  Yes

  No

  N/A

• Are products well presented and on appropriate fixtures?

  Yes

  No

  N/A

• Are hotspots used strategically for high-margin impulse SKUs?

  Yes

  No

  N/A

• Is the POS system current and relevant?

  Yes

  No

  N/A

• Are flyers/cards/print collateral are readily available for customers to take?

  Yes

  No

  N/A

• Is the store well lit with no burnt-out bulbs?

  Yes

  No

  N/A

• Is the shop floor is clear of dust and debris?

  Yes

  No

  N/A

• Has the layout been updated at least once in the last year?

  Yes

  No

  N/A

Shelves

• Were the correct planograms used for the location and category?

  Yes

  No

  N/A

• Are shelves fully stocked, but not cluttered?

  Yes

  No

  N/A

• Are products easily found in the appropriate area?

  Yes

  No

  N/A

• Are product packagings in good condition? (if applicable)

  Yes

  No

  N/A

• All products are priced correctly?

  Yes

  No

  N/A

• Is product restocked completely at regular intervals?

  Yes

  No

  N/A

• Are heavy or bulky items stored on lower shelves for safety?

  Yes

  No

  N/A

In-Store Promotions

• Is the purpose of displays clear?

  Yes

  No

  N/A

• Are the copies on in-store display fixtures easy to understand?

  Yes

  No

  N/A

• Are there clear calls-to-action in signages?

  Yes

  No

  N/A

• Are promotions consistent with brand directives?

  Yes

  No

  N/A

• Are floor displays positioned correctly and safely?

  Yes

  No

  N/A

Staff

• Does the staff look on professional and are easily identified?

  Yes

  No

  N/A

• Have the staff received adequate product training?

  Yes

  No

  N/A

• Is the staff aware of store best sellers?

  Yes

  No

  N/A

• Is the staff aware of the brand's Top 20 products?

  Yes

  No

  N/A

• Does the staff display an active knowledge of USPs, new lines, and stock holdings?

  Yes

  No

  N/A

• Does the staff exhibit good fluency and vocabulary when communicating with customers?

  Yes

  No

  N/A

• Does the staff know their assigned daily housekeeping responsibilities?

  Yes

  No

  N/A

• Final Comments

• Auditor's Name and Signature

  Sign