Competitor analysis

• Document No.

• Audit Title

• Client / Site

• Conducted on

  Date

• Prepared by

• Location
  Address

• Personnel

Online visit

Company/owner

• Is the owner/company a known competitor to fullers?

  Yes

  No

  N/A

• Is the owner/company a large organisation?

  Yes

  No

  N/A

• Do you know about this company Already?

  Yes

  No

  N/A

• If you have used this company/site before, how would you have rated it overall?

  1-6

  7-8

  9-10

Social media aspects

• How would you rate their website overall? - up to date, eye catching, marketing etc.

  1-6

  7-8

  9-10

• How would you rate their Facebook page overall? - up to date, usage etc.

  Yes

  No

  N/A

• How would you rate their Twitter page overall? - up to date, usage etc.

  1-6

  7-8

  9-10

• How would you rate their Instagram page overall? - posts etc.

  Yes

  No

  N/A

• Would you say they have a Better social media campaign overall compared to our site?

  Yes

  No

  N/A

Concept/style of competitor

• Is the style of their site similar to our site?

  Yes

  No

  N/A

• Do they offer similar service and products?

  Yes

  No

  N/A

• Do they seem like a well structured company/site?

  Yes

  No

  N/A

• Do you think they ability to change things easily if needed too? - (or is it too chain like?)

  Yes

  No

  N/A

• Do they follow similar ethos to fullers? - fresh, quality food, great beer, service etc.

  Yes

  No

  N/A

Pricing category

• Is their pricing guide similar to that of our site?

  Yes

  No

  N/A

• Do you think what they offer is good value for money?

  Yes

  No

  N/A

• Would you be tempted to visit the site due to their prices?

  Yes

  No

  N/A

Product offerings - food and drink

• Do you think they offer good, varied drinks products?

  Yes

  No

  N/A

• Do you think they offer good, varied food products?

  Yes

  No

  N/A

• Is their menu appealing and appropriate?

  Yes

  No

  N/A

• Would you be tempted to visit this site after seeing their products?

  Yes

  No

  N/A

Facilities

• Does the site have a function space?

  Yes

  No

  N/A

• Does the site offer private events?

  Yes

  No

  N/A

• Does the site advertise its events and facilities well?

  Yes

  No

  N/A

• Would you be interested in booking an event/space at this site?

  Yes

  No

  N/A

Overall

• Do you think this site is a definite competitor to our site after seeing online? - be wary etc.

  Yes

  No

  N/A

• How likely are you to visit this site after looking online?

  1-6

  7-8

  9-10

• How likely would you be to recommend this site after visiting online?

  1-6

  7-8

  9-10

Site visit

External

• Is the outside clear of litter?

  Yes

  No

  N/A

• Is the signage relevant, clear and up to date? Marketed well?

  Yes

  No

  N/A

• Are the Windows clean?

  Yes

  No

  N/A

• Does the building look well maintained?

  Yes

  No

  N/A

• Is the entrance welcoming and clear?

  Yes

  No

  N/A

• Are all tables and chairs clean and ready to be used?

  Yes

  No

  N/A

• Are all plants and flowers well maintained?

  Yes

  No

  N/A

• How do you rate the external appeal of the business overall?

  Yes

  No

  N/A

• Add media

  Media

First impressions

• Did you receive a Warm and friendly welcome?

  Yes

  No

  N/A

• Are any staff present?

  Yes

  No

  N/A

• Is a member of the management team available?

  Yes

  No

  N/A

• Was the welcome engaging, professional and friendly?

  Yes

  No

  N/A

• Is there a clear message for offerings, marketed well?

  Yes

  No

  N/A

• Are menus available and in prominent places for customers to find?

  Yes

  No

  N/A

• From a observers point of view, were welcomes consistent, engaging and friendly?

  Yes

  No

  N/A

• Is the business at a comfortable and welcoming temperature?

  Yes

  No

  N/A

• How would you rate the first impressions and 'feel' of the pub overall?

  Yes

  No

  N/A

• Add media

  Media

Bar

• Is the back bar well presented and marketed?

  Yes

  No

  N/A

• Are the bar fridges lights on? Are the contents presentable and organised?

  Yes

  No

  N/A

• Are the bar tops clean and non sticky?

  Yes

  No

  N/A

• Are all pumps clean and on?

  Yes

  No

  N/A

• Are there bar menus visible and available?

  Yes

  No

  N/A

• Is there a good range of products available? - beer, wine etc

  Yes

  No

  N/A

• Are there snacks available?

  Yes

  No

  N/A

• Is there sufficient staff for the levels of business?

  Yes

  No

  N/A

• If you had a drink, was it to standard and well presented?

  Yes

  No

  N/A

• How would you rate the service you were given at the bar?

  1-6

  7-8

  9-10

Restaurant

• Is the restaurant inviting and appealing?

  Yes

  No

  N/A

• Is the menu well laid out and appealing?

  Yes

  No

  N/A

• Is there a good atmosphere in the restaurant? - music, warmth, lighting etc.

  Yes

  No

  N/A

• Are all tables and chairs clean and ready to be used?

  Yes

  No

  N/A

• Are all tables laid up with clean cutlery and glassware?

  Yes

  No

  N/A

• Is there marketing material on the tables?

  Yes

  No

  N/A

• Are there sufficient members of staff for the levels of business?

  Yes

  No

  N/A

• If you had food, how would you rate it?

  1-6

  7-8

  9-10

• If you received service, how would you rate it?

  1-6

  7-8

  9-10

Atmosphere

• Are all lights working and in keep with the site?

  Yes

  No

  N/A

• Is the music playing and at an atmospheric level?

  Yes

  No

  N/A

• Is the temperature right for the inside?

  Yes

  No

  N/A

• Do guests and staff seem happy, friendly and approachable?

  Yes

  No

  N/A

Toilets

• Were the toilets nice and clean? - smell nice, bins empty etc.

  Yes

  No

  N/A

• Are the toilets fully stocked? - toilet roll, soap etc.

  Yes

  No

  N/A

Staff

• Do staff seem happy, friendly and approachable?

  Yes

  No

  N/A

• Do staff seem knowledgeable about their products and services?

  Yes

  No

  N/A

• How would you rate the staff overall?

  1-6

  7-8

  9-10

Function space

• Is the space clean and presentable?

  Yes

  No

  N/A

• Is the space appealing?

  Yes

  No

  N/A

Garden

• Is the area clean and tidy, appealing?

  Yes

  No

  N/A

• Are all tables and chairs clean and ready to be used?

  Yes

  No

  N/A

• Are the bins presentable and have they been changed regularly?

  Yes

  No

  N/A

• Is there any marketing material outside? - A boards etc.

  Yes

  No

  N/A

• If there is a kids play area, is it safe?

  Yes

  No

  N/A

• Are all lights working?

  Yes

  No

  N/A

• Are there any menus or food offerings visible?

  Yes

  No

  N/A

• Are all flowers and plants well maintained?

  Yes

  No

  N/A

Overall

• How likely are you to return to this site?

  1-6

  7-8

  9-10

• How likely would you to recommend this pub?

  1-6

  7-8

  9-10