JITB - Competitor Analysis (BEST ON THE BLOCK)_6.5 - GER

• For Site # use 1001

  

• Conducted on

  Date

• Prepared by

• Competitor Name / Location

• Competitor Analysis

Food Quality

• Quality (temp, fresh, taste) - Hot, fresh, juicy Burgers/Sandwich and Hot, fresh, properly salted French Fries

  Yes

  No

  N/A

• Product presentation - Guest order placed neatly in the bag and packaged to specifications.

  Yes

  No

  N/A

• Food handling - Sauces & Condiment offered. Napkins, utensils & straw provided

  Yes

  No

  N/A

• Food safety

  Yes

  No

  N/A

Guest Experience

• Cleanliness (interior/exterior) - Evaluate from the walking path of a Guest

  Yes

  No

  N/A

• Guest interaction/connection - Team Members provides warm friendly greeting and hassle free order taking.

  Yes

  No

  N/A

• Attentiveness/hustle - Team Member is attentive and focused on Guests needs

  Yes

  No

  N/A

• Leadership presence - PIC is actively leading the shift and team to achieve 'Quick' and Guest Experience standards.

  Yes

  No

  N/A

• Dining Room - Dining atmosphere and ambiance are comfortable, dining room is free of abnormal odors

  Yes

  No

  N/A

• Friendly greeting, acknowledge

  Yes

  No

  N/A

• Order taken properly - order taker confirms order

  Yes

  No

  N/A

• JIB SOS target times

  

• Quick speed of service - Enter OTD time below

  Yes

  No

  N/A

• Order Accuracy - Team Member verifies and communicates the main contents of each bag to Guest as handed out, including special items

  Yes

  No

  N/A

• Uniforms/grooming - Uniforms are clean, free of stains and excessive fading or damage.

  Yes

  No

  N/A

• Staffing level - Proper deployment and Guest prioritized focus supports quick and excellent guest experience

  Yes

  No

  N/A

• Restrooms Cleanliness - Restrooms are clean, stocked, and in good condition. All fixtures, mirrors, sinks, toilets, soap dispensers and paper towel holders / hand dryers are clean and functioning properly

  Yes

  No

  N/A

• Comments

Marketing/Image

• Parking lot - Parking lot is clean and in good condition

  Yes

  No

  N/A

• Landscaping - Landscaping area is reasonably clean, free of bare or dead grass, plants or areas

  Yes

  No

  N/A

• Signage - All exterior brand signage, lighting clean and in good condition

  Yes

  No

  N/A

• Promotions/Suggestions/Upsell - Exterior POP elements are current, clean, in good condition, not faded, and correctly applied

  Yes

  No

  N/A

• POP (get examples of in-store flyers, coupons, etc.) Use media option to add images

  Yes

  No

  N/A

• Drive-thru/menu boards - Drive-thru menu board and all components are clean, free of buildup, free of damage, all parts are in good condition, paint not faded or chipped

  Yes

  No

  N/A

• Core Offering (direct competitor) include Price

• Core Offering (direct competitor) include Price

• Core Offering (direct competitor) include Price

Value Menu

• Offering - Enter Product name and $ amount

  Yes

  No

  N/A

• LTO - Enter Product name and $ amount

  Yes

  No

  N/A

• Burger Combo - Enter Product name and $ amount

  Yes

  No

  N/A

• Chicken Sandwich Combo - Enter Product name and $ amount

  Yes

  No

  N/A

• Comparable portions?

  Less

  Equal

  More

• Perception of value?

  Less

  Equal

  More

• Marketing use of app?

• Carry-out experience?

• Drive-thru experience?