Title Page

  • Document No.

  • Audit Title

  • Client / Site

  • Conducted on

  • Prepared by

  • Location

Club Sales Analysis

SKILL

  • C : APPT RATIO

  • SHOW RATIO

  • APPT CLOSE RATIO

  • WI CLOSE RATIO

  • TOTAL CLOSE RATIO

  • POS REFFS AVG

  • BUNDLE %

  • WAIVED ADMIN %

  • NO COMM %

STAFFING

  • MC'S VS BUDGET

  • MC'S > 6 MONTHS

NOTES

General

  • Tidiness of exercising areas

  • Tidiness of members lounge

  • Tidiness of Change Rooms (Male and Female)

  • Tidiness of Reception

  • Tidiness of Staff Room and other offices

  • Reception handling Walk In's Correctly (mystery shop)

  • Reception handling Phone In's correctly (mystery shop)

  • All staff dressed in correct uniform

  • All marketing/signage in the club reflects current campaign

  • Guest register completed in full detail

  • Comments / Action points

Sales Office - The Basics

  • Tidiness / Cleanliness

  • MC phone in enquiry

  • Every MC has a fully functioning Gymsales Daily Plan

  • All MC's have Personal Goal Setting completed (documented)

  • All MC's have Sales tracking chart completed for current month

  • Club BPC completed and updated

  • Team Training 2 x week and recorded in training form

  • All MC Sales Goals are Realistic and Attainable

  • Whiteboard set up and operating as per expectations

  • Comments / Action points

MC 1on1 Meetings

  • Meeting deliver in first 30 minutes of MC's shift

  • 10MM Google Form used with MC

  • Review yesterday's performance

  • Praise / Reprimand - yesterday's performance

  • Inspect Presentations and Sales from yesterday

  • Inspect presentations

  • Inspect No Shows and Reschedules from yesterday

  • Inspect leads generated yesterday (quality and quantity)

  • Inspect MC's DAP and Target Plan for today

  • DAP completed correctly and achievable

  • Inspect quantity and quality of Appointments set for today

  • Inspect planned lead generation activity today - sufficient?

  • Bright Idea for Today / Moment of Magic

  • Focuses completed / are relevant and outcome specific

  • Comments / Action points

MC Productivity

  • 10 Minute Meetings being completed as required

  • Minimum of 2 follow up meetings being completed daily

  • MC's achieving MPC consistently

  • MC's achieving GPC consistently

  • Service Calls happening consistenly (as required)

  • Every MC walking into required BP's consistently

  • Every MC achieving daily new lead goal consistently

  • Comments / Action points

Completion of PFP's

  • Tablets used for sales presentation

  • PFP's being fully completed (random inspection of 10 PFP's through JOB)

  • Evidence of thorough Needs Analysis

  • Evidence of thorough Price Presentation

  • Evidence of thorough rapport building

  • Evidence of timeline completed with anchor points

  • Comments / Action points

Gymsales

  • MC's understand gymsales reporting

  • MC's loading all new leads into the system daily

  • MCs clearing overdue calendar tasks

  • Evidence of thourough Lead Generation

  • MTD sales in system reflect club performance

  • MTD Appointments reflecting on Gymsales Reporting accurately

  • MTD Presentations reflecting on Gymsales Reporting accurately

  • MTD Presentations reflecting on Gymsales Reporting accurately

  • Effective use of SMS feature

  • Active leads generated in the last 2 weeks have sufficient contact /contact attempt activity<br>

  • Uncontacted leads spreadsheet updated weekly

  • Comments / Action points

Lead Generation Planning

  • Assess current Monthly LG Planner

  • Club Tracking MTD v LG Goal

  • MC Weekly LG Plans in place

  • HOD Lead Gen Support

  • Comments / Action points

Notes

Observation

Team Meeting

  • ACGM/CGM has analysed yesterdays performance / activity

  • ACGM/CGM has planned meeting prior (including focuses)

  • Yesterday's results

  • Praise / Reprimand delivered effectively

  • MTD Sales and Bundles%

  • MTD Arena sales vs budget %

  • Waived Admin & NC%

  • Today's goals

  • MC individual goals

  • Focus on individual BP's required for today and tomorrow

  • Today's focuses

  • Meeting started and finished at the correct time

  • All MC's focused on ACGM/CGM for the duration of the meeting

  • Comments / Action points

Appointment Drive

  • Individual and team goals are set prior to commencing

  • Clear start and finish time

  • MC goals >2 appts each

  • Using whiteboard effectively as a visual tool

  • Walking the floor and providing feedback / adding value

  • Controlling interuptions / keeping MC's focused

  • Fun Factor / Motivators used effectively

  • Achieved desired outcome - team appointment goal

  • Comments / Action points

Team Training

  • Recap on last weeks training

  • Reference goals and actuals using sales training sign off

  • Clear training topic with reason why we are training

  • SMART goals set at end of meeting

  • Signed off on Sales training folder

  • Role plays in action

  • Fun factor/ different location, out of MC office

  • Comments / Action points

Notes

Action Points

Action Points/ Feedback

  • 1.

  • Completion date

  • Sign when complete

  • 2.

  • Completion date

  • Sign when complete

  • 3.

  • Completion date

  • Sign when complete

Signatures

  • Club name

  • Date of visit

  • Club General Manager

  • Add signature

  • Assistant Club General Manager

  • Add signature

  • Regional Sales Specialist

  • Add signature

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