Stonegate Christmas Big Hit FY20

• Christmas big hit visit

• Pub Name

• Conducted on

  Date

• Prepared by

Externals

• Is the business decorated externally for Christmas?

  Select excellent - high impact - very creative standard decs - some nice touches basic decs no impact - poor

  • excellent - high impact - very creative
  • standard decs - some nice touches
  • basic decs
  • no impact - poor

• Are external standards good? No weeds, cigarette bins emptied, beer gardens looking sharp etc

  Yes

  No

  N/A

• Are Christmas opening hours clearly communicated externally

  Yes

  No

  N/A

• Are Christmas Food and Drinks being communicated externally?

  Yes

  No

  N/A

• Are Christmas events being promoted externally including New Years Eve?

  Yes

  No

  N/A

Internals

• Is the Stonegate Central incentive on display back of house with targets inserted?

  Yes

  No

  N/A

• Is there evidence of project 2 fingers? Delivery and Performance tracking?

  Yes

  No

  N/A

• Is the business blinged up for Christmas?

  Select excellent - high impact - very creative standard decs - some nice touches basic decs no impact - poor

  • excellent - high impact - very creative
  • standard decs - some nice touches
  • basic decs
  • no impact - poor

• Is the back bar merchandised well with premium product focus?

  Select amazing - in line with stocking policy and great focus on premiumisation, upswell and Christmas nice back bar but some elements missing decorations but no clear merchandising no real effort - poor

  • amazing - in line with stocking policy and great focus on premiumisation, upswell and Christmas
  • nice back bar but some elements missing
  • decorations but no clear merchandising
  • no real effort - poor

• Is Christmas food promoted internally on pos or blackboards

  Yes

  No

  N/A

• Are Christmas events being promoted internally featuring toolkit activity and New Years Eve?

  Yes

  No

  N/A

• Are Christmas opening hours clearly communicated internally?

  Yes

  No

  N/A

• Are team incentives in place for the festive period with clear targets and rewards detailed?

  Yes

  No

  N/A

• Is the Christmas sales plan available?

  Yes

  No

  N/A

Food and Drink

• Is Christmas food being served to spec in a timely fashion and tasting great?

  Yes

  No

  N/A

• Was an upsell on food or drink offered?

  Yes

  No

  N/A

• Was your Christmas Drink served to spec in a timely fashion and tasting great?

  Yes

  No

  N/A

• If site sell Ale/Craft beer is there a good festive selection available?

  Yes

  No

  N/A

Digital

• Is pre-booking actively marketed on site and are all the team aware of the process?

  Yes

  No

  N/A

• Is the central website up to date with Christmas tool kit and local activity listed on the What's on page?

  Yes

  No

  N/A

• Is Facebook screaming Christmas with events created for toolkit and local activity including New Years Eve?

  Yes

  No

  N/A

• Has site achieved their Confirmed Christmas bookings target? If not are they aware of % achieved to date?

  Yes

  No

  N/A

Other

• If visiting during a sports event, is STS and minute to win it evident?

  Yes

  No

  N/A

• Are toilets clean and in good working order?

  Yes

  No

  N/A

• Is there a clear ROTW in place and communicated well?

  Yes

  No

  N/A

• Is a newsletter available listing activity, sports and other local information?

  Yes

  No

  N/A

Bonus section

• Is there anything else worthy of mention which you feel is worth bonus points for going above and beyond?

  Select exceptional division leading idea combination of a number of unique and memorable additions one thing which stands out

  • exceptional division leading idea
  • combination of a number of unique and memorable additions
  • one thing which stands out

• Are site one step ahead of the competition?

  Yes

  No

  N/A