Title Page
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Document No.
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Restaurant Number. 餐厅编号
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Franchisee Name 加盟商名称
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Store Manager Name 店经理名字
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The purpose of the review is establish how well the restaurant is implementing basic Subway® LSM concepts and to identify areas in which we may be able to improve traffic, sales and profit.
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Conducted on
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Prepared by
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Location
KERB APPEAL
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Is the approach to the restaurant in good repair (no broken steps or broken tiles or similar)?<br>餐厅的外面是否维修良好(没有破碎的台阶或破碎的瓷砖或类似的)?
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Is the main Subway® sign completely clean and in good repair?<br>主要的Subway®标志是否完全干净,维修良好?
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Are any secondary or subsidiary Subway® signs in good condition and clean? 店内任何所有Subway®标志的标志是否状况良好并干净?
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Is the Subway® logo strip on the window glass in good condition? 玻璃窗张贴的Subway®是否状况良好?
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Is there good visibility into the restaurant not blocked by too many posters and signs? 餐厅是否有良好的可见度,没有被过多的海报和标识覆盖?
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Are the current promotions and posters properly displayed?<br>目前的广告和海报是否正确显示?
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Are value offers clearly visible from outside the Restaurant? (Note that we promote value outside the restaurant and upsell within) 超值款产品是否可以从餐厅外部清晰可见?(请大家注意,我们在餐厅外部推广超值款商品,在餐厅内部进行建议性销售)
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Please take photographs of the outside of the restaurant and close up photographs of promotional material on the outside of the restaurant.
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Does the restaurant have any directional signage or posters located away from the restaurant?
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Please take photographs of any directional signage or posters located away from the restaurant.
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Do any nearby competitors have any special offers that might impact us? If so, what? 附近竞争对手品牌的特价优惠是否会影响我们的销售? 如果是这样,是什么?
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Is the "Open" sign turned on and in good repair? If there are any other neon signs "coffee" etc. are they all turned on? 餐厅内OPEN灯是否开启并且完好无损?若餐厅内有类似“coffee”灯字样的霓虹灯,是否全部开启?
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Are there any opportunities to improve the appearance of the outside of the restaurant / any opportunities for improved signage? 是否有机会改善餐厅外观展示区域/改善餐厅标识?
UPSELLING
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Did the staff consistently offer: 员工是否持续提供:
- Footlong
- Double meat
- Extra cheese or egg
- Combo or drink
- None of the above
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Did the staff at the POS thank customers and ask them to return? 员工是否在结账后谢谢顾客,并欢迎再次光顾?<br>
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Was this done with real enthusiasm or mechanically? 员工是充满热情还是面无表情?
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What Upselling Material is available inside the store.
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Please take photographs of upselling material available in the store.
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Does the restaurant have SMART upselling goals?
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Do the staff know what the upselling goals are?
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How are the staff motivated to achieve these goals?
DELIVERY BUSINESS
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Which delivery companies does the restaurant cooperate with? 餐厅合作的外卖公司有哪些?
- Baidu
- E'Lema
- Meituan
- Other
- None
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What is the minimum order value for this store on the delivery platforms?
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Is the location of the restaurant correct in the Baidu, Elema, Meituan systems? 百度外卖、饿了么、美团外卖系统中显示的餐厅位置是否正确?
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Check the restaurant's online store. Is it using correct logos, approved images, correct sandwich names and descriptions. 检查餐厅的线上门店。是否使用正确的logo,正确的三明治名称以及描述。
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Approximately how many delivery sandwiches does the restaurant sell each day? 每天餐厅外卖三明治的数量大约有多少?
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Does the restaurant have a target list of corporate or large clients for catering business.
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What is the potential for delivery or catering in the Trade Area
LSM
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Does the restaurant have a trade area map?餐厅是否有商圈地图?
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Does the restaurant have Chapter 17 of the Operations Manual AND the LSM Guidelines printed and available in the restaurant?餐厅是否打印出操作手册第17章以及本地市场指导方针。
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Has the franchisee set up monthly or weekly sales goals for the restaurant? Are these goals clearly communicated to the Restaurant Manager and Staff? 加盟商是否设定了餐厅月销售或周销售目标?这些目标是否清晰的传达给店经理以及店员?
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Does the restaurant have a marketing plan with specific tasks / actions for each month?<br>餐厅有营销计划吗?
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Does the restaurant have any cross marketing relationship with any other business in its trade area? 餐厅是否与商圈内其它商业体建立交叉营销?
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Does the restaurant distribute any bounce back coupons at the POS with each sandwich sold? 餐厅是否随每一份卖出的三明治分发优惠券?
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Does the restaurant have coupons or other materials for distribution away from the restaurant?
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Has the restaurant made use of its royalty-free day in the last 12 months?
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What discount does the restaurant give to shop staff working in the same mall or to management office employees? 餐厅提供给商场员工或管理人员怎样的优惠?
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What other marketing activities is the restaurant doing this month? 餐厅本月还进行了哪些市场活动?
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Is the restaurant at a comfortable temperature?
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Is the store playing appropriate music at a suitable volume?
FINISH
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Any other information shared by the restaurant manager, staff or franchisee? 餐厅经理、店员或加盟商是否还分享了其它信息?
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Is there any marketing material which you have found in this restaurant which you believe causes damage to the brand or might create a legal problem? If so you must notify Linz immediately.
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What are the key tasks to be addressed in improving the LSM performance of this restaurant.
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Please sign-off the report 完成本次报告