Title Page

  • Document No.

  • Restaurant Number. 餐厅编号

  • Franchisee Name 加盟商名称

  • Store Manager Name 店经理名字

  • The purpose of the review is establish how well the restaurant is implementing basic Subway® LSM concepts and to identify areas in which we may be able to improve traffic, sales and profit.

  • Conducted on

  • Prepared by

  • Location

KERB APPEAL

  • Is the approach to the restaurant in good repair (no broken steps or broken tiles or similar)?<br>餐厅的外面是否维修良好(没有破碎的台阶或破碎的瓷砖或类似的)?

  • Is the main Subway® sign completely clean and in good repair?<br>主要的Subway®标志是否完全干净,维修良好?

  • Are any secondary or subsidiary Subway® signs in good condition and clean? 店内任何所有Subway®标志的标志是否状况良好并干净?

  • Is the Subway® logo strip on the window glass in good condition? 玻璃窗张贴的Subway®是否状况良好?

  • Is there good visibility into the restaurant not blocked by too many posters and signs? 餐厅是否有良好的可见度,没有被过多的海报和标识覆盖?

  • Are the current promotions and posters properly displayed?<br>目前的广告和海报是否正确显示?

  • Are value offers clearly visible from outside the Restaurant? (Note that we promote value outside the restaurant and upsell within) 超值款产品是否可以从餐厅外部清晰可见?(请大家注意,我们在餐厅外部推广超值款商品,在餐厅内部进行建议性销售)

  • Please take photographs of the outside of the restaurant and close up photographs of promotional material on the outside of the restaurant.

  • Does the restaurant have any directional signage or posters located away from the restaurant?

  • Please take photographs of any directional signage or posters located away from the restaurant.

  • Do any nearby competitors have any special offers that might impact us? If so, what? 附近竞争对手品牌的特价优惠是否会影响我们的销售? 如果是这样,是什么?

  • Is the "Open" sign turned on and in good repair? If there are any other neon signs "coffee" etc. are they all turned on? 餐厅内OPEN灯是否开启并且完好无损?若餐厅内有类似“coffee”灯字样的霓虹灯,是否全部开启?

  • Overall level of “Kerb appeal”. How much does the outside of the Restaurant make you want to go inside. (1-10) 整体“外观吸引力”评分。你会想进入这家餐厅就餐吗?

  • Are there any opportunities to improve the appearance of the outside of the restaurant / any opportunities for improved signage? 是否有机会改善餐厅外观展示区域/改善餐厅标识?

  • Overall visibility of the location within the trade area.

UPSELLING

  • Did the staff consistently offer: 员工是否持续提供:

  • Did the staff at the POS thank customers and ask them to return? 员工是否在结账后谢谢顾客,并欢迎再次光顾?<br>

  • Was this done with real enthusiasm or mechanically? 员工是充满热情还是面无表情?

  • How enthusiastic and welcoming were the staff (1-10) 工作人员热情好客(1-10)

  • What Upselling Material is available inside the store.

  • Please take photographs of upselling material available in the store.

  • Does the restaurant have SMART upselling goals?

  • Do the staff know what the upselling goals are?

  • How are the staff motivated to achieve these goals?

DELIVERY BUSINESS

  • Which delivery companies does the restaurant cooperate with? 餐厅合作的外卖公司有哪些?

  • What is the minimum order value for this store on the delivery platforms?

  • Is the location of the restaurant correct in the Baidu, Elema, Meituan systems? 百度外卖、饿了么、美团外卖系统中显示的餐厅位置是否正确?

  • Check the restaurant's online store. Is it using correct logos, approved images, correct sandwich names and descriptions. 检查餐厅的线上门店。是否使用正确的logo,正确的三明治名称以及描述。

  • Approximately how many delivery sandwiches does the restaurant sell each day? 每天餐厅外卖三明治的数量大约有多少?

  • Does the restaurant have a target list of corporate or large clients for catering business.

  • What is the potential for delivery or catering in the Trade Area

LSM

  • Does the restaurant have a trade area map?餐厅是否有商圈地图?

  • Does the restaurant have Chapter 17 of the Operations Manual AND the LSM Guidelines printed and available in the restaurant?餐厅是否打印出操作手册第17章以及本地市场指导方针。

  • Has the franchisee set up monthly or weekly sales goals for the restaurant? Are these goals clearly communicated to the Restaurant Manager and Staff? 加盟商是否设定了餐厅月销售或周销售目标?这些目标是否清晰的传达给店经理以及店员?

  • Does the restaurant have a marketing plan with specific tasks / actions for each month?<br>餐厅有营销计划吗?

  • Does the restaurant have any cross marketing relationship with any other business in its trade area? 餐厅是否与商圈内其它商业体建立交叉营销?

  • Does the restaurant distribute any bounce back coupons at the POS with each sandwich sold? 餐厅是否随每一份卖出的三明治分发优惠券?

  • Does the restaurant have coupons or other materials for distribution away from the restaurant?

  • Has the restaurant made use of its royalty-free day in the last 12 months?

  • What discount does the restaurant give to shop staff working in the same mall or to management office employees? 餐厅提供给商场员工或管理人员怎样的优惠?

  • What other marketing activities is the restaurant doing this month? 餐厅本月还进行了哪些市场活动?

  • Is the restaurant at a comfortable temperature?

  • Is the store playing appropriate music at a suitable volume?

  • To what extent does the store give the feeling that the owner and staff care about the customer experience?

FINISH

  • Any other information shared by the restaurant manager, staff or franchisee? 餐厅经理、店员或加盟商是否还分享了其它信息?

  • Is there any marketing material which you have found in this restaurant which you believe causes damage to the brand or might create a legal problem? If so you must notify Linz immediately.

  • What are the key tasks to be addressed in improving the LSM performance of this restaurant.

  • Please sign-off the report 完成本次报告

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