General Information
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The Toyota Brand Health Check-up is a tool to support our continuous pursuit of providing Toyota customers a superior shopping, purchase, and ownership experience. Use this tool to evaluate Toyota's brand health in the dealership retail environment and apply the Toyota Brand Filter to assist you in your evaluation. Put simply, is the dealer providing an engaging retail environment and customer interaction experience that is INSPIRATIONAL, INNOVATIVE, and EXCITING?
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Survey Title
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District
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Dealer Code
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Dealership Name
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Dealership Associates in Attendance
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Survey Performed By
KEY BRAND ELEMENT-"DIGITAL DEALERSHIP"
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Is the dealer's website mobile optimized?
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Does the dealer have a trade appraisal tool that is prominent on the web home page, from the Finance tab and Inventory tab on the website?
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Are customers able to schedule service (appointment tool vs. request page) quickly from both the home page and from under the service tab on the website?
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Does the service landing page inform the customer of all current promotions and encourage click-through conversions while being easy to navigate?
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Does the dealer respond to online reviews (100% of Negative reviews at a minimum) in a timely manner and provide appropriate reporting to management?
KEY BRAND ELEMENT - DEALERSHIP FACILITY
Facility - Exterior
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KEY WHITE GLOVE AREA: Is the building exterior well-maintained?<br>(Paint is not faded or peeling; no birds' nests; lights properly illuminate.)
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Is brand signage clean and properly illuminated? <br>(Signage is not faded or outdated.)
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Is the pavement and concrete well-maintained? <br>(No potholes or gravel areas.)
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Are there adequate customer parking areas? Are they identified and easy to find?
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Is landscaping well-maintained?<br>(No overgrowth; clean and neat.)
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Are all display and inventory lot vehicles "front line ready" and well-merchandised?<br>(Vehicles have been PDI'd; other dealers' branding is removed from dealer trades.)
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Are current promotional banners/materials displayed and visible? Have outdated materials been removed?
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Are hours of operation posted on customer entrances to facility?
Facility - Service Reception and Consulting
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KEY WHITE GLOVE AREA: Is service reception area well-maintained and uncluttered?<br>(Service drive is free of old parts or clutter.)
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KEY WHITE GLOVE AREA: Are ASM workstations clean, neat, and free of unneeded materials?<br>(No food or non-essential items visible to customers.)
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Is signage professional and does it convey a positive message?<br>(Signage is informative and directs customers to proper places.)
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Are current Toyota promotional materials (Including ToyotaCare +) on display? Have outdated materials been removed?
Facility - Retail Parts and Cashier Areas
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KEY WHITE GLOVE AREA: Are brochures, promotional materials, and support materials current and readily available?
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KEY WHITE GLOVE AREA: Are retail parts and accessories clean, effectively displayed, and priced?<br>(Retail ready; re-stocked daily.)
Facility - Service Shop & Parts Storage
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KEY WHITE GLOVE AREA: Are walls, floors, and work surfaces well-maintained?<br>(Floor is hazard-free; area is well-lit; paint is in good shape.)
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Are workstations clean and free of inappropriate pictures/items?<br>(Not offensive if seen by customers.)
Facility - Customer Lounge/Waiting Area
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KEY WHITE GLOVE AREA: Are the customer lounge and child play areas clean and well maintained?<br>(Routine check of area performed by staff.)
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Is television reception acceptable and are customers able to change channels?<br>(Staff monitors programming for appropriateness.)
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KEY WHITE GLOVE AREA: Is there a quiet area for customers?<br>(Business workspace; internet connection or WI-FI is available.)
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Are complimentary refreshments, coffee, and snacks available/offered to customers?
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KEY WHITE GLOVE AREA: Are restrooms clean, properly stocked, and odor free?<br>(Staff routinely inspect restrooms, re-stock and clean as needed.)
Facility - Showroom and F&I Areas
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KEY WHITE GLOVE AREA: Are showroom areas and offices clean and organized?
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Are current promotional materials on display? Have outdated materials been removed?
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KEY WHITE GLOVE AREA: Are furnishings, fixtures, and workstations clean and well-maintained?<br>(Inviting, in good repair, no food.)
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Is only current model year vehicle information on display?
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Are interior signs provided and visible for customers to easily locate restrooms, cashier, and department locations?
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KEY WHITE GLOVE AREA: Is vehicle delivery area clean, functional, and engaging?<br>(Well lit; appropriate signage; stocked with delivery support materials.)
Facility - WIFI Availability/Coverage
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Does the dealership provide complimentary WIFI service to its customers?<br>(WIFI service is accessible in showroom, F&I offices, customer lounge and service lane.)
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Do dealership associates have access to WIFI throughout the dealership and on the lot to maximize productivity/efficiency?
KEY BRAND ELEMENT - COMMUNITY INVOLVEMENT/ENGAGEMENT
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Are customers aware of the dealers commitment/efforts to support the local community via display materials in the dealership?
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Does the dealer inform customers of their commitment/efforts to support the local community via a relevant presence on their website that goes above/beyond a generic "About Us" page?