VM STORE VISIT REPORT

• VM REPORT

• Store:

• Conducted on

  Date

• Visited By:

• Manager on Duty: ( full Name and Position )

SALES AND SERVICE FOCUS

• WEEKLY DASHBOARD

  Media

IN STORE VM

• NAME OF THE IN STORE VM

• PRESENT FOR THE VISIT

• VM PROGRESS SINCE LAST VISIT FROM 0 to 10

• COMMENTS

VM FOCUS

Window

• Are all windows well presented, clean & following the latest VM Planogram ?

  YES

  NO

  N/A

• Are Best Sellers placed in prominent positions where possible ?

  YES

  NO

  N/A

• Have Low Stock/OOS lines been substituted with an appropriate alternative in the window ?

  YES

  NO

  N/A

• Are Perspex window structures, dust and smear free ?

  YES

  NO

  N/A

• Is the front of the shop and the entrance to store free from rubbish and in good repair ?

  YES

  NO

  N/A

Marketing

• Are all window decals applied correctly, free from creases and scratches and in the right location?

  YES

  NO

  N/A

• Are all current promotions in place and have the correct POS in use ?

  YES

  NO

  N/A

• Have damaged vinyls been reported back to ITG helpline ?

  YES

  NO

  N/A

• Are all standards POS ( opening hours, return policy, price list, student discount ) in place ?

  YES

  NO

  N/A

Sale floor

BAGS AND ACCESSORIES

• Has the current VM Planogram been followed to a great standard with a layout that is commercial for the store ?

  YES

  NO

  N/A

• Are top display's creative and according to the stock below ( See it Buy it ) ?

  YES

  NO

  N/A

• Are the Best Sellers for both Company & Store in key sightlines across the store and in all departments ? Is relevant action being taken with slow sellers ?

  YES

  NO

  N/A

• Have major deviations or adaptations been discussed with your RVMC and RM ?

  YES

  NO

  N/A

• Has the store been in contact with their Merch Buddy with any stock issues ?

  YES

  NO

  N/A

• Add media

  Media

• ACTION :

FASHION

• Has the current VM Planogram been followed to a great standard with a layout that is commercial for the store ?

  YES

  NO

  N/A

• Are top display's creative and according to the stock below ( See it Buy it ) ?

  YES

  NO

  N/A

• Are the Best Sellers for both Company & Store in key sightlines across the store and in all departments ? Is relevant action being taken with slow sellers ?

  YES

  NO

  N/A

• Have major deviations or adaptations been discussed with your RVMC and RM ?

  YES

  NO

  N/A

• Has the store been in contact with their Merch Buddy with any stock issues ?

  YES

  NO

  N/A

• Add media

  Media

• ACTION :

KIDS

• Has the current VM Planogram been followed to a great standard with a layout that is commercial for the store ?

  YES

  NO

  N/A

• Are top display's creative and according to the stock below ( See it Buy it ) ?

  YES

  NO

  N/A

• Are the Best Sellers for both Company & Store in key sightlines across the store and in all departments ? Is relevant action being taken with slow sellers ?

  YES

  NO

  N/A

• Have major deviations or adaptations been discussed with your RVMC and RM ?

  YES

  NO

  N/A

• Has the store been in contact with their Merch Buddy with any stock issues ?

  YES

  NO

  N/A

• Add media

  Media

• ACTION :

HOME

• Has the current VM Planogram been followed to a great standard with a layout that is commercial for the store ?

  YES

  NO

  N/A

• Are top display's creative and according to the stock below ( See it Buy it ) ?

  YES

  NO

  N/A

• Are the Best Sellers for both Company & Store in key sightlines across the store and in all departments ? Is relevant action being taken with slow sellers ?

  YES

  NO

  N/A

• Have major deviations or adaptations been discussed with your RVMC and RM ?

  YES

  NO

  N/A

• Has the store been in contact with their Merch Buddy with any stock issues ?

  YES

  NO

  N/A

• Add media

  Media

• ACTION :

Mannequins

• Are all mannequins appropriately dressed to Planogram and styled accordingly ?

  YES

  NO

  No mannequins

• Are all the bases clean and dust free?

  YES

  NO

  No mannequins

• Are mannequins positioned in the right locations around the store ?

  YES

  NO

  No mannequins

• Are the correct size garments and footwear being used on all adult and childrens mannequins ?

  YES

  NO

  No mannequins

• Pictures

  Media

• ACTION :

Back of House

• Does the store have an up to date inventory of VM / MARKETING Comms ? ( planogram, VM hand book, retail news, campaign material )

  YES

  NO

  N/A

• Is the Stock Room clean and VM props free ?

  YES

  NO

  N/A

• Is the VM storage area being well maintained ?

  YES

  NO

  N/A

• Are old props being recycled, returned, disposed of as appropriate ?

  YES

  NO

  N/A

• Are all team members being briefed on current VM and Marketing Comms and trained on Vm standrads ?

  YES

  NO

  N/A

• Pictures

  Media

• ACTION :

General standard of the shop

• OVERALL CREATIVITY OF THE SHOP FROM 0 to 10

• ACTION :

WISH LIST

• Pictures

  Media

• Add drawing

  Drawing

• ANY FURTHER COMMENTS ?