Title Page
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VM REPORT
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Store:
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Conducted on
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Visited By:
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Manager on Duty: ( full Name and Position )
SALES AND SERVICE FOCUS
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WEEKLY DASHBOARD
IN STORE VM
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NAME OF THE IN STORE VM
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PRESENT FOR THE VISIT
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VM PROGRESS SINCE LAST VISIT
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COMMENTS
VM FOCUS
Sales Floor
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Are all current promotions in place and have the correct POS in use ?
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Has the current VM Planogram been followed to a great standard with a layout that is commercial for the store ?
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Have major deviations or adaptations been discussed with your RVMC and RM ?
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Are top display's creative and according to the stock below ( See it Buy it ) ?
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Is the shelf at the back of till dressed to Planogram ?
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Are the Best Sellers for both Company & Store in key sightlines across the store and in all departments ? Is relevant action being taken with slow sellers ?
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Is the store clean & tidy with best practice VM standards in place ? (Stuffing, excessive duplication, baskets on the floor, etc )
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Is cash desk free of glass bowls and extra pick n' mix ?
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Is the store fully replenished in all areas ?
Mannequins
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Are all mannequins appropriately dressed to Planogram and styled accordingly ?
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Are all the bases clean and dust free?
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Are the correct size garments and footwear being used on all adult and childrens mannequins ?
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Are mannequins positioned in the right locations around the store ?
Visual Merchandising
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Is the shop floor displaying the correct volumes of stock? Are levels consistent where possible ?
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Has the store been in contact with their Merch Buddy with any stock issues ?
Store pictures
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Add media
Back of House
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Are all Notice Boards up to date & placed in good locations ?
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Are new starters being trained on VM standards ?
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Is the current Planogram(s) filed and easy to access by any member of the team ? Is it up to date ?
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Does the store have an up to date inventory of VM / MARKETING Comms ?
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Is the Stock Room clean and VM props free ?
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Is the VM storage area being well maintained ?
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Are old props being recycled, returned, disposed of as appropriate ?
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Is all ex display stock written off or returned to the floor ?
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Are all team members being briefed on current VM and Marketing Comms ?
General standard of the shop
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ACTION :
VM request:
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VM request media
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Add drawing
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ANY FURTHER COMMENTS ?