Information
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Audit Title
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Conductor
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Conducted on
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Location
SIGNAGE. Is all signage being used as requested in the Border Region Playbook?
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Is the event banner located at the customer pre-dominate entrance? Is store using all of its banners?
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Standee being used at lobby/entrance? (space permitting)
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Iron man/ad rack poster?<br>
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Are 12x12 & 30x18 full panel signs used properly? <br><br><br><br>
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Are side card(s) used with the appropriate items? Perishables to highlight event items and centerstore to call out the event?<br>
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Are pennants being used properly? <br><br>
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Are table tents used properly?
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Are table drapes being used properly?
Meal Deal - Buy HEB, HCF, or Mi Comida Marinated Fajitas Value Pack, Get Kraft Shredded Cheese 8oz., Tortillas Aguilar 20oz., HEB Picante Sauce 16oz., HEB Fajitas Vegetable Blend 16 oz., and 7-Up
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Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Is the meal deal located in two high-traffic locations?
FEPS - BOGO Bic Lighters ($3.98)
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Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
MARKET - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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HEB Texas Style BBQ Pork Ribeye Chops
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HEB Simply Wrapped Jalapeno Poppers
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Beef Sirloin Fajitas
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Boneless Split Chicken Breast<br>
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Mi Comida Fajitas
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HCF Split Leg Quarters (Plain, Seasoned)
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Meat Market Bundle Packs
SEAFOOD - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Simply Seasoned Tilapia (assorted varieties)
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Fresh Whole Tilapia <br>
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Argentine Shrimp Head-On
GM/DRUG - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Handi-Foil Pans (Combo, Buy 3 Get 2 Free)
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Profreshionals Pineapple Slicer (Buy item get Gold Fresh Pineapple Free) <br>
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Alll Charcoals and Grills (Save 20% off)
GROCERY - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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HEB Creamy Creation 1/2 Gallon ($1 off) <br><br>
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Buy Pace Picante Sauce 8oz., get HEB Ketchup 20oz. free
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Buy Hellman's Squeeze Mayo 20 oz., get HEB Bake Shop TX Size Hamburger Buns 6ct. and Lipton Recipe Secrets Soup Mix free
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Buy HEB Corn on Cob 6ct., get HEB TX Style Green Beans free (Frozen)
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Buy HEB Corn on Cob 6ct., get HEB TX Style Green Beans free (Frozen)
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HEB Charro Beans 30oz. (Primo Pick)
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Buy 2 Kettle Brand Chips for $4
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HCF Foam Plates 180 ct.
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HEB Big Chip and Nutty Blonde
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Buy HEB Ridged Potato Chips, get HEB Dairy Dip free
PRODUCE - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Large and Small Pineapples
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Large and Small Mangos
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Texas Sweet Onion
BAKERY - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Flan/Choco Flan and Slices
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Tiger Bread/Unbaked Garlic Bread
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Bolillos
DELI - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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HCF Potato, Coleslaw, and Macaroni Salads
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HCF White or Yellow American Cheese
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FUD Oaxaca Cheese
DATA
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Are department managers utilizing Border top 10 report to make decisions?
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Are stores conducting daily huddles?
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Are all the top 10 displayed? (Take into consideration assortment and size of store.)
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Are department managers utilizing BI to make decisions/placement of product?
CUSTOMER INTERACTION
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Is there a ShowTime event going on?
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Does the partner have a set goal? <br>
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Is the partner interaction with every customer? <br>
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Does the store have a Powerful front lobby display? (space permitting)
