Information
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Audit Title
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Conductor
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Conducted on
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Location
SIGNAGE. Is all signage being used as requested in the Border Region Playbook?
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Is the event banner located at the customer pre-dominate entrance? Is store using all of its banners?
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Standee being used at lobby/entrance? (space permitting)
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Iron man/ad rack poster?<br>
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Is the store promoting the requested synchronized store event?
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Are 12x12 & 30x18 full panel signs used properly? <br><br><br><br>
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Is the store promoting the requested synchronized store event?
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Are side card(s) used with the appropriate items? Perishables to highlight event items and centerstore to call out the event?<br>
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Are pennants being used properly? <br><br>
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Are table tents used properly?
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Are table drapes being used properly?
MARKET - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Mi Comida – Meats and Cheese
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Seasoned Leg Quarters
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Mi Comida Tamales
SEAFOOD - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Cocktails/Ceviche
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Tilapia 4lb<br>
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71/90 Cooked Shrimp
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Colossal Gulf H-On White Shrimp
GM/DRUG - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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HEB Charcoal 8.3 lb. Bag Regular, Mesquite or Hickory
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Fiesta Party Cups
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LIFOAM TORTILLA WARMERS<br>
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Cocinaware 25% off
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Viva Pancho Mesquite 8lb.
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HEB Lighter Fluid 32 oz.
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El Arriero 6.6 & 30 lb.
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HEB Grand Champion- Assorted
GROCERY - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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HEB Lokitos/Saborsazo Combo
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HEB Casa Magnifica/Salsa Combo
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1 Gallon Tampico
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Tabasco/Tomato, Beans and Tortilla
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HEB Picante/Tostada Combo
PRODUCE - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Large & Small Hass Avocado
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Jalapenos, Serrano, Poblano Peppers
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Roma and Salad Tomatoes
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HEB Guacamole
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Iceberg Lettuce
BAKERY - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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HEB Flour Tortillas
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Pan Dulce
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Tres Leches
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Fresh Bolillos
DELI - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Fud Original Ham
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Nortenita
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Barbacoa by the LB, Regular, Especial, bundles, Carnitas
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HCF Cracklins 8oz Tray
DATA
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Are department managers utilizing Border top 10 report to make decisions?
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Are stores conducting daily huddles?
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Are all the top 10 displayed? (Take into consideration assortment and size of store.)
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Are department managers utilizing BI to make decisions/placement of product?
CUSTOMER INTERACTION
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Is there a ShowTime event going on?
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Does the partner have a set goal? <br>
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Is the partner interaction with every customer? <br>
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Does the store have a Powerful front lobby display? (space permitting)
