Information
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Audit Title
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Conductor
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Conducted on
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Location
SIGNAGE. Is all signage being used as requested in the Border Region Playbook?
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Is the event banner located at the customer pre-dominate entrance? Is store using all of its banners?
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Standee being used at lobby/entrance? (space permitting)
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Iron man/ad rack poster?<br>
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Are 12x12 & 30x18 full panel signs used properly? <br><br><br><br>
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Are side card(s) used with the appropriate items? Perishables to highlight event items and centerstore to call out the event?<br>
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Are pennants being used properly? <br><br>
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Are table tents used properly?
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Are table drapes being used properly?
MARKET - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Thin<br>Sliced Beef (Milanesa) or Thin <br>Sliced Chicken<br>
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HCF<br>Bacon
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Buy HEB shreds &HEB <br>pepperoni; get free HEB pasta sauce
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Buy<br>Fully Cooked Meat Meal Deal 35oz<br>; <br>and get free 1 skinner pasta 12oz, <br>saborsazo sodas (6pk, 12oz cans) and <br>HEB pasta sauce 24oz
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Buy Fresh<br>Meatballs, and <br>get free CM Pasta Sauce
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HEB Parmesan
SEAFOOD - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Combo: Buy Shrimp $6, Get Free<br>HEB Pasta 16oz and HEB Alfredo <br>Sauce, 15oz, assorted varieties
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Tilapia 4lb<br>
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Salmon Brushetta Burger
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Sliced<br>Cooked Squid
GM/DRUG - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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ChefStyle Pizza <br>Cutter
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ChefStyle<br>Pizza Pan 15.9<br>
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Wine<br>Glasses<br>Red, White, All Purpose and <br>Pilsner<br>
GROCERY - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Buy Ragu Pasta <br>Sauce, 45 <br>oz<br>get free HEB Pasta 16 <br>oz<br>and free Hill Country Salad Dressing
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Buy HCF Extra Virgin Olive Oil, <br>754 ml get free HEB 1<br>-<br>Leaf <br>Balsamic Vinegar, 16.9 <br>oz
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Top Regional<br>Italian<br>Wines <br>–<br>Roscato<br>Rosso Dolce, LOL <br>Lambrusco,Prima<br>Mazzo<br>Moscato<br>Gold and <br>Prma<br>Mazzo<br>Moscato<br>de Asti.. EDLP
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-<br>$1 OFF HEB Chili Canola Oil<br>-<br>$1 OFF HEB Garlic Canola Oil <br>(HERO FLAVOR) <br>$1.98 final <br>retail
PRODUCE - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Spinach<br>Mozz<br>. Stuffed <br>Mushrooms
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Tri<br>Color Grapes
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HEB<br>Italian and Chopped <br>Italian Salads
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Angel Sweet<br>Tomatoes
BAKERY - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Italian<br>Crème Cake
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French<br>Bread/Unbaked Garlic Bread
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Bolillos
DELI - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?
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Buy any<br>HCF Frozen Pizza, get Free Calzone or Breadstick
DATA
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Are department managers utilizing Border top 10 report to make decisions?
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Are stores conducting daily huddles?
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Are all the top 10 displayed? (Take into consideration assortment and size of store.)
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Are department managers utilizing BI to make decisions/placement of product?
CUSTOMER INTERACTION
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Is there a ShowTime event going on?
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Does the partner have a set goal? <br>
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Is the partner interaction with every customer? <br>
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Does the store have a Powerful front lobby display? (space permitting)
