Brand Audit SICB 2024

Title Page

I. BRANDING & PROPERTY IDENTIFICATION

Entrance Signage (Day shot) - Hotel logo | All characters intact, light up in night mode.
Entrance Signage (night shot) - Brand logo | All characters intact, light up in night mode.
Rooftop Signage (Day shot) - Brand logo | All characters intact, light up in night mode.
Rooftop Signage (night shot) - Brand logo | All characters intact, light up in night mode.
Flag - There should be 3 flags at the hotel a. Country flag (should be placed highest than any other flags) b. SBI logo flag c. Hotel logo flag

II. BRANDING AT RECEPTION / FRONT OFFICE

SBI Plaque - Must be displayed in a highly visible area
SBI Vision, Mission and Commitment Statement Plaque - Should be displayed below the SBI plaque in the lobby
Global Sales Brochure - Not displayed on FO desk, but kept handy for use in case the guest shows interest
Partnerships Tent Card - Either printed or digital
Wi-Fi Signage
Keycard
Keycard folder
Registration Form
Baggage Tag
Safety Deposit Box Card
SBEC Collaterals: - Roll Up Banner - Tent Card - Poster

III BRANDING IN GUEST ROOM

TV display (SBI Channel / Hotel video/SBEC) a. Red Movie b. Hotel Promotions c.SBEC Video Optional : d. Partnerships Video e. Property List Video If Property can only provide 1 Channel technically Channel 1 should be assigned as the SBI channel displaying the following videos: Red Movie, Hotel Promotion and SBEC Video If Property have 2 Channels Channel 1 (Mandatory) : Red Movie, Hotel Promo Video & SBEC Video Channel 2 (Not Mandatory) :Hotel List Video, Partnership Video For more info: refer to SOP
Do Not Disturb Hang Tag - Electronic DND / Make Up My Room sign is acceptable
Directory of Service - Online version is fine
Tent Card TV Channel - Online version is fine
Mini Bar Bill
Environment Card (Linen & Electricity)
"Environment Sticker or card in Bathroom a. Water b. Towel"
Laundry - Dry Cleaning - Pressing Form
Ballpoint pen OR Pencil
Bottle Neck Tag
Notepad (rooms)
Forget Something Sign
SBI Calendar
SBI Global Directory
Welcome Card / Letter
Bathroom - Sanitary Bag
Bathroom - Shower Cap
Bathroom - Sewing Kit
Bathroom - Vanity Kit
Bathroom - Shaving Kit
Bathroom - Emery Board
Bathroom - Comb
Bathroom - Dental Kit
Bathroom - Hand Wash Dispenser or Soap
Bathroom - Shoe Shine Box
Bathroom -Laundry Bag
Bathroom - Bath Gel (Indonesia)
Bathroom - Shampoo (Indonesia)
Bathroom - Conditioner (Indonesia)
Bathroom - Body Lotion (Indonesia)

IV A. BRANDING IN FOOD & BEVERAGE & BANQUET

Restaurant Signage - A visible signage must be installed to properly identify the F&B outlet
Menu Printed
Digital Menu QR Code display - digital with approved format
Glass Cover
Coaster
Bill/Invoice
Banquet Memo Pad
Wi-Fi SIgnage
Ballpoint pen

IV B. BRANDING IN FOOD & BEVERAGE (WITHOUT BANQUET)

Restaurant Signage - A visible signage must be installed to properly identify the F&B outlet
Menu Printed
Digital Menu QR Code display
Glass Cover
Coaster
Bill/Invoice

V SALES & MARKETING - PHYSICAL

VI. SALES & MARKETING - DIGITAL

VII. BRANDING AT PUBLIC AREAS

VIII. BRANDING AT BACK OFFICE & STAFF

SBI 6 senses poster
President's Reflections on employee notice board - It must be on the employee notice board as per SOP
SBI Management Hubs on employee notice board - It must be on the employee notice board as per SOP
Certificate
Name Tag / Badge
SBI Pin

IX. BONUS

Public Screen at the Front Desk can play the following: 1) Partnership video 2) SBEC 3) SBI Hotel list 4) Red Movie - without sound 5) Hotel Promotions
Bernie Initiatives 1. Bernie on Sale 2. Bernie Collaterals 3. Bernie Activities
Digital Marketing 1. Google keywords investment 2. Blog / Publications on Hotel web page
Influencer engagement