Club Timetable Analysis

• Club Name

• Conducted on

  Date

• Prepared by

• Location
  Address

• Contact Person

• Owner

• Manager

• GFM

• Accounts Team

• Other

• Update Contact Details

Club Tour

• Club Tour Completed

  Yes

  No

  N/A

• GX Studio Capacity

• Cycle Studio Capacity

• Other Studio Capacity

• Virtual Offering

Smart Tech

• Smart Bars

• Smart Steps

• MBX Mats

• Smart Bands

• Sculpt Bands

• Sliders

GOALS

• Grow Membership

• Improve Retention

• Increase GX Attendance

• Is the number of members not attending a concern

  Yes

  No

  N/A

CLUB PERFORMANCE ANALYSIS

• Membership

• Fitness Passport

• Club Attendance

• GX Penetration

• Average Visit Per Member

• Sales Per Month

• Cancellations Per Month

• Net Growth

INDUSTRY INSIGHTS COMPARISON

• Weekly Attendance - Equal to Membership

• Increasing Attendance Improves Retention

AGREEMENT

• GX Attendance Increases Membership and Profit

IDENTIFYING CORE PROGRAMS - Top 2-5 Performing Programs

• List CORE programs

• All Genres Covered

• Quality Controlled

• Consistent and Blindly Recommend

• Training Provided and Upskills

• Resources - Marketing, Instructor, Team Support

• Part of Member Induction/Onboarding

ELEMENTS OF FITNESS - within 1-2 hour time period

• Number of Classes

• Strength and Weights - how many offered

• Cardio - how many offered

• Flexibility/Core - how many offered

GENRES OF FITNESS - 84% of Global GX Attendance

• Strength and Weights

• Cycle

• Mind-Body

• Dance

• Martial Arts

• Core

• HIIT

• Opportunities - What is missing?

HORIZONTAL SCHEDULING

• Genres Offered within 1-2 hour time period

• Explained Best Fit

EXPRESS FORMATS

• 30/45/55 min Formats - Explained and Implementation

• Using Express Formats to Increase Attendance

STUDIO USAGE

• Ideas to Maximise Studio Utilisation

• Virtual Opportunity

MANAGING UNDERPERFORMANCE

• Identifying Underperformance

• Pinpoint the Cause of Underperformance

• Program

• Instructor

• Timeslot

• Marketing

• Communications

• Implementing Action Plans

MARKETING TO INCREASE ATTENDANCE

• Marketing Studio - Access, Use and Impact

• Quarterly Launch Process for Events - Plan and Prepare

• Events Calendar - Where to find and what dates are important

Action Plans

• Short Term

• Medium Term

• Long Term

Resources

• GX Attendance Report

• GX Goal Setting

• Quarterly Launch Process

• Timetable Insights

• Recruitment Best Practices

• Member Onboarding - Smart Start

• Talent Identification

• ROI Calculator

• Staff Qualifications

• Team Development

• GX Annual Planner

• LMNZ Case Study - Incentives

• Virtual Examples

• Marketing Studio

Proposals

• Live Signature Programming

• Virtual Programming

• Limited Edition Programming

• Smart Tech Equipment

• Les Mills Content

• Les Mills +

Group Fitness Management

• Key Play 1: Creating a Scorecard

• Key Play 2: Recruit Winning Players

• Key Play 3: Motivate Your Team

• Key Play 4: Develop a Great Training Program

• Key Play 5: Play Your A Team

• Key Play 6: Build A Great Stadium

• Key Play 7: Promote Your Games

• Key Play 8: Design a Winning Game Plan

• GFM Summary

• Enrolment Required

Follow Up

• Outline and Date