Gather And Gather Brand Standards & Marketing Audit

• Audit Title

• Site

  Site 1

  Site 2

  Site 3

• Facility

  Costa 1

  Village

• Facility

  Shop

  Restuarant

• Facility

  Kiosk

• Facility if not listed

• Conducted on

  Date

• Auditor

• Location
  Address

Welcome / Entrance / Marketing Collateral

• Photo

  Media

• Are the Site Opening Times Visible?

  Yes

  No

  N/A

• Is the current month's retial promotion on display?

  Yes

  No

  N/A

• Are both the daily and weekly menu on display with prices?

  Yes

  No

  N/A

• Are the correct fonts being used on menus? No Underlining / Left alignment of text etc?

  Yes

  No

  N/A

• Are the "Gathered In" posters being used appopriately e.g. to draw attention to a certain item?<br>(e.g. Cherry tomatoes placed next to the salad bar)

  Yes

  No

  N/A

• Are the table talkers out on tables, free of tears / creases)?

  Yes

  No

  N/A

• Are the recipe cards / comment cards / food tips out for customers to take away?

  Yes

  No

  N/A

Coffee Bar

• Photo

  Media

• Is there a linked deal on offer / e.g coffee & cake?

  Yes

  No

  N/A

• Is the hot drinks tariff clearly visible?

  Yes

  No

  N/A

• Is the area neat and tidy including disposables & cleaning supplies?

  Yes

  No

  N/A

• Staff upselling promotional items / KeepCups / Loyalty Card?

  Yes

  No

  N/A

• Would you spend your money here today?

  Yes

  No

  N/A

Deli Bar

• Photo

  Media

• Do the items look fresh and appetising?

  Yes

  No

  N/A

• Is there a Gourmet Option available to trade up to a more expensive item?

  Yes

  No

  N/A

• Are there Different breads available?

  Yes

  No

  N/A

• Is there a Deli Meal Deal in Place?

  Yes

  No

  N/A

• Are the staff upselling to increase cash sales?

  Yes

  No

  N/A

• Are the staff well presented and smiling

  Yes

  No

  N/A

• Would you spend your money here today?

  Yes

  No

  N/A

Salad Bar

• Photo

  Media

• Do the items look fresh and appetising?

  Yes

  No

  N/A

• Are there any signature salads / composite salads to add variety

  Yes

  No

  N/A

• Items available to upsell in or near Salad Bar e.g. cold fritata / quiche / protein pots / sausage roll

  Yes

  No

  N/A

• Is there a Salad Bar Meal Deal in Place?

  Yes

  No

  N/A

• Are the salads being replenished?

  Yes

  No

  N/A

• Are appropriate contianers available to take away with visible pricing?

  Yes

  No

  N/A

• Are the salad bowls free of chips / wear and tear?

  Yes

  No

  N/A

• Do the utensils match and are they appropriate for the customers to help themselves?

  Yes

  No

  N/A

• Would you spend your money here today?

  Yes

  No

  N/A

Grab & Go

• Photo

  Media

• Is the site planogram available to you and is it being followed?

  Yes

  No

  N/A

• Are shelves filled up and products front facing?

  Yes

  No

  N/A

• Are there Healthy Options Available e.g. Under 500 Cal / Reduced Cal Sandwiches?

  Yes

  No

  N/A

• Shelf Strip edges neat and tidy?

  Yes

  No

  N/A

• Is the product pricing easily visible and is it relevant to the product displayed?

  Yes

  No

  N/A

• Is the Grab & Go Fridge Clean?

  Yes

  No

  N/A

• Is the light in the fridge working / is it at the right temperature?

  Yes

  No

  N/A

• If they have run out of products confirm that they have used the appropriate luggage tags

  Yes

  No

  N/A

• Are new products highlighted with luggage tag / shelf barker?

  Yes

  No

  N/A

• Are the Confectionary items / Crisps displayed neatly and are they being replenished

  Yes

  No

  N/A

• Would you spend your money here today?

  Yes

  No

  N/A

• Is there a MEAL DEAL offer available?

  Yes

  No

  N/A

Hot Counter

• Photo

  Media

• Are the dishes arranged neatly?

  Yes

  No

  N/A

• Are the dishes used free of chips / general wear and tear?

  Yes

  No

  N/A

• Are all the untensils matching and being used for the correct purpose?<br>(e.g. do not use a 30oz ladle to serve gravy)

  Yes

  No

  N/A

• Are the dishes adverised on the menu available?

  Yes

  No

  N/A

• If using a chalk pen are the prices clearly visible and handwriting legible?

  Yes

  No

  N/A

• Under 500 Cal meal option / Healthy Option Available?

  Yes

  No

  N/A

• Have the staff had a briefing before service and are they familiar with the items available?

  Yes

  No

  N/A

• Do they know what dishes contain allergens, can they name them?

  Yes

  No

  N/A

• Are the staff upselling to increase cash sales?

  Yes

  No

  N/A

• Are the staff well presented and smiling?

  Yes

  No

  N/A

• If there is a new team member have they been given proper training?<br>( operate till / know offer / allergy training / watched the Trade Simple YouTube Videos)

  Yes

  No

  N/A

• Would you spend your money here today?

  Yes

  No

  N/A

Condiments Station / Milk Coffee Station

• Photo

  Media

• Are the milk jugs clean and check there is no dried milk residue?

  Yes

  No

  N/A

• Is the area being wiped clean regualarly?

  Yes

  No

  N/A

• Are Sugar / stirrers etc displayed neatly and holders not overflowing?

  Yes

  No

  N/A

• Are there napkins / disposable cutlery available?

  Yes

  No

  N/A

Staff

• Are the staff well presented and smiling?

  Yes

  No

  N/A

• If there is a new team member have they been given proper training?<br>( operate till / know offer / allergy training / watched the Trade Simple YouTube Videos)

  Yes

  No

  N/A

• Staff allocated a break times

  Yes

  No

  N/A

• What break times are allocated & duration?

• Staff meals being consumed & approximate value?

Food Waste

• Breakfast Waste

  Yes

  No

  N/A

• Value of Waste

• Lunch Waste

  Yes

  No

  N/A

• Value of Waste

• Waste Pre Packed or Brought in Items (e.g. Urban Eats/Pies)?

  Yes

  No

  N/A

• Value of Waste

• Waste Made on Site Products (includes salad boxes/5oz pots/8oz pots)

  Yes

  No

  N/A

• Value of Waste?

• Additional Comments

• Auditor Signature

  Sign