GB Brand Standards Audit

• Bakery Name

• Conducted on

  Date

• Manager on Duty

• Personnel present during the Audit

• Prepared by

Display

• Full display: do all displays look abundant in all sections? Ambient, bread, fridge, packed.

  Yes

  No

  N/A

• Full display: are the right products in the right place for point of sale for the time of the day?

  Yes

  No

  N/A

• Full display: is the display managed throughout the day to accommodate depletion?

  Yes

  No

  N/A

• Cleanliness: are the display plates/trays clean and intact? Are displays merchandised as they should be?

  Yes

  No

  N/A

• Window display: is the decorative display looking as it should? Clean, current, eye-catching and not damaged.

  Yes

  No

  N/A

• Window display: vinyls. Are the right vinyls in the window, are they looking neat and correct ?

  Yes

  No

  N/A

• Fridge display: is the fridge well-stocked with the correct range of breakfast pots, salads and cold drinks?

  Yes

  No

  N/A

• Behind the till: are the shelves and items on display clean and organized?

  Yes

  No

  N/A

Customer Service

• Gail's values - Care for Baking: Are conversations with customers reflecting care in baking and good product knowledge? Are there any gaps?

  Yes

  No

  N/A

• GAiL's values - Care for the Community: Are we treating our customers with respect? Are the team members friendly and welcoming to all customers? Is every customer acknowledged with a 'hello' either on entry to the bakery, in the queue or at the till and thanked at the end of the transaction?

  Yes

  No

  N/A

• GAiL's values - Care for Each Other: Do interactions between the team members reflect good teamwork? Team members are respectful, supportive towards each other, creating a positive vibe/atmosphere.

  Yes

  No

  N/A

• GAiL's values - Care for a Job Well Done: Has the team taken pride in presentation of the bakery through cleanliness and hygiene all around the shop as well as in the vibe/energy of the team?

  Yes

  No

  N/A

• The look: are the management and team members dressed smart, black clothes and shoes?

  Yes

  No

  N/A

• The look: are all the team members wearing aprons?

  Yes

  No

  N/A

• The look: are all the team members looking clean and professional?

  Yes

  No

  N/A

Labels & Signage

• Are all the labels clean?

  Yes

  No

  N/A

• Are labels where they should be? Are they displayed beside the product (not on the product or on display tray ledge? Displayed on the display plate, behind or beside the product.

  Yes

  No

  N/A

• Are any labels missing?

  Yes

  No

  N/A

• Are any labels incorrect?

  Yes

  No

  N/A

• Are the labels grouped, wherever possible, i.e. if items are sharing a display plate/tray.

  Yes

  No

  N/A

• Are the labels in their wooden boxes?

  Yes

  No

  N/A

• Breakfast menus: are the menus displayed prominently in the bakery?

  Yes

  No

  N/A

• Breakfast menus: are the menus stored in the baking tins provided?

  Yes

  No

  N/A

• Breakfast menus: are the menus clean and good looking?

  Yes

  No

  N/A

• Breakfast menus: are the menus correct?

  Yes

  No

  N/A

• Handwritten labels: are these neat, clean and attractive?

  Yes

  No

  N/A

• Table numbers: are they clean and looking fresh?

  Yes

  No

  N/A

• Art: are labels affixed neatly by each work in a plastic case?

  Yes

  No

  N/A

• Art: are any labels missing?

  Yes

  No

  N/A

• Art: is the art hung as it was intended? Is any artwork damaged?

  Yes

  No

  N/A

• Inside and outside blackboards: is the writing/messaging neat and clear? Any issues?

  Yes

  No

  N/A

• Inside and outside blackboards: are boards in good condition?

  Yes

  No

  N/A

• Are any wall signage (i.e. Eco bag, signage in loos) clean and properly branded?

  Yes

  No

  N/A

Marketing Promotions

• Does the team understand the sales and/or marketing promotions that are running today? Seasonal products, focus products, breads, etc.? Reference the weekly/monthly/seasonal focus or new products?

  Yes

  No

  N/A

• GAiL's cookbook: are books arranged cleanly, neatly and prominently with a price label?

  Yes

  No

  N/A

• GAiL's cookbooks: Are there wrapped copies that indicate gift opportunities?

  Yes

  No

  N/A

• Gail's cookbook: is there a display copy on a wooden stand?

  Yes

  No

  N/A

• Printed material: is the right printed material by the water station or the till?

  Yes

  No

  N/A

• Printed material: is there a healthy stock?

  Yes

  No

  N/A

• Loyalty cards: are team members proactively offering bread/coffee cards to customers?

  Yes

  No

  N/A

Customer water & coffee accountrements

• Are water jugs cold and full?

  Yes

  No

  N/A

• Are they clean and rust free?

  Yes

  No

  N/A

• Are glasses clean, chip free and plentiful?

  Yes

  No

  N/A

• Is there sweetener, brown and white sugar?

  Yes

  No

  N/A

• Is the cutlery, cup-holders and napkins display full?

  Yes

  No

  N/A

Wifi

• Are all team members aware of the wifi password/settings?

  Yes

  No

  N/A

• Is the wifi working properly?

  Yes

  No

  N/A

Community Board

• Is the community board current and neatly managed?

  Yes

  No

  N/A

• Is the board itself in good condition?

  Yes

  No

  N/A

Packed goods

• Are they well-stocked?

  Yes

  No

  N/A

• Are these in the right places, filling the shelf space well and well-organized?

  Yes

  No

  N/A

• Are the correct price labels present?

  Yes

  No

  N/A

Lights

• Are all the lights working in all the right places?

  Yes

  No

  N/A

Music

• Is the music on and playing 8Track playlist?

  Yes

  No

  N/A

• Is the volume appropriate?

  Yes

  No

  N/A

Cleanliness

• Are all tables, chairs and the floor clean?

  Yes

  No

  N/A

• Are all tables, chairs and the floor in good working condition?

  Yes

  No

  N/A

• Are all tables being cleared quickly?

  Yes

  No

  N/A

• Walls and shelves: are walls and shelves clean and well-presented?

  Yes

  No

  N/A

Outside of the shop

• Are the awnings well presented?

  Yes

  No

  N/A

• Are the lights clean and working?

  Yes

  No

  N/A

• Are tables and chairs clean and functioning?

  Yes

  No

  N/A

• Is the outside area clean?

  Yes

  No

  N/A

• Are the doors and walls clean and taken care of?

  Yes

  No

  N/A

• Are the signs of the window neatly affixed?

  Yes

  No

  N/A

• Are the signs in the window relevant/in date/necessary?

  Yes

  No

  N/A

Packaging

• Are the team members using all the correct packaging?

  Yes

  No

  N/A

• Are they assembling the packaging in the correct way?

  Yes

  No

  N/A

Additional Notes

Auditor's Signature

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