HM BARS MARKETING AUDIT

• Document No.

• Audit Title

• Client / Site

• Conducted on

  Date

• Prepared by

• Location
  Address

• Personnel

EXTERNAL

• Main signage in good condition and illuminated? (Please attach photos)

  Yes

  No

  N/A

• Menus boxes illuminated and watertight? (Please attach photos)

  Yes

  No

  N/A

• Is the menu box insert correct size and undamaged?

  Yes

  No

  N/A

• Are A-Boards big enough, message legible and relevant? (Please attach photos)

  Yes

  No

  N/A

• Directional signage adequate and in place? (Please attach photo)

  Yes

  No

  N/A

• Opening hours & compliance signage in place? (Please attach photos)

  Yes

  No

  N/A

INTERNAL

• Compliance notices in place? 18's, 25's, weights & measures, drugs, price list, hours. (Please attach photos)

  Yes

  No

  N/A

• Main sales focusses represented in POS? Afternoon tea, Sunday brunch etc. (Please attach photos)

  Yes

  No

  N/A

• Are drinks offers / bartenders selection / brand partners represented as they should be? (Please attach photos)

  Yes

  No

  N/A

• PDRs advertised clearly on site? (Please attach photos)

  Yes

  No

  N/A

• Pick up materials - what's on guide, flyers, brochures - in good stock, clearly displayed, neat and tidy? (Please attach photos)

  Yes

  No

  N/A

• Wifi message displayed? (Please attach photo)

  Yes

  No

  N/A

• Check no in-house or DIY graphics are being used?

  Yes

  No

  N/A

• Are community boards populated well and up to date? (Please attach photos)

  Yes

  No

  N/A

• Toilet POS frames in good condition and messages gender relevant? (Please attach photos)

  Yes

  No

  N/A

• Maintenance and misc print - reserved cards, out of order signs etc. stocked and of suitable quality?

  Yes

  No

  N/A

• Data capture / feedback cards in place? (Please attach photos)

  Yes

  No

  N/A

• USP's clearly marketed; beer garden, BBQ, soft play etc. (Please attach photos)

  Yes

  No

  N/A

• Table top presence - suitable and relevant table talkers / menu inserts in place? (Please attach photos)

  Yes

  No

  N/A