Real Estate Listing Checklist

Used by listing agents when a property is about to be advertised for sale, this real estate listing checklist can help guide seller’s agents with what tasks to accomplish to make sure that enough information is gathered about the real estate for pre-listing, listing, marketing, and closing.

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Checklist

Pre-listing & Listing

To secure your next listing, prepare for your listing appointment, sign a listing agreement, and ready the property for open houses and individual showings.
Familiarize yourself with the neighborhood
Drive past the property
Prepare a comparative market analysis
Sign a Listing Agreement
Confirm Property Information
Input Listing in the Multiple Listings Service
Post Your Sign at the Property
Address Necessary Security Issues
Install a lockbox
Obtain security system info
Prepare the Property for Showings
Have the owner clean the home
Consider virtual staging

Marketing

Once you finalize a listing agreement with the seller, update the Multiple Listing Service, post a “For Sale” sign at the property, and stage the home, start marketing your new listing.
Capture High-Quality Listing Photos
Hire professional photography services
Create a video of the Property
Film a virtual tour
Capture drone footage
Send video to leads
Claim the Listing Online
Sign up for agent tool
Market listing using agent tool
Create a Property-Specific Landing Page
Draft & Share a Blog Post on Your Website
Design an Eye-Catching Brochure
Join a Real Estate Caravan
Send the Listing to Your Leads
Segment your leads using a CRM
Send marketing materials to a targeted audience
Share the Listing on Social Media
Share the listing on Instagram
Share the listing on Facebook Ads
Design and print marketing materials
Post on Craigslist using a posting service
Circulate Postcards & Door Hangers
Schedule an Open House
Hold Individual Showings

Closing

After your marketing strategy pays off and your listing is under contract, take steps to ensure the transaction closes smoothly and without unnecessary delays.
Calculate Deadlines Under Contract
Identify Closing Agents
Monitor Status of Title Insurance
Track Appraisal & Inspections
Provide the Seller a Moving Checklist
Monitor Status of Closing Documents