Information

  • Account Manager:

  • Account Name:

  • Location:
  • Conducted On:

  • Prepared By:

  • Follow-Up Date:

Merchandising External - 5 Points Possible

  • RBG signage is equal to the competition?

Merchandising Internal - 5 Points Possible

  • Account has current themed RBG POS displayed in the account?

Displays vs. Share - 5 Points Possible

  • Does Constellation have largets display in the account?

Cooler Set Standards - 10 Points Possible

  • Cooler has a "Price Flow Set" and is Constellation first in flow?

Cooler Space Standards - 15 Points Possible

  • Does RBG have 30% of the shelf space or better than current market share?

Cooler Pricing - 5 Points Possible

  • Are price features reflected equal to or greater than competition across all segments?

Core Distribution - 15 Points Possible

  • Does the account carry a minimum of 4 out of the following 5 packages?<br>- Corona 12pk Cans<br>- Corona 24oz. Can<br>- Corona 18pk Cans<br>- Victoria 12pk Cans<br>- Modelo Chilada 24oz Cans

Secondary Distribution - 10 Points Possible

  • If the account carries craft, do they carry 3 out of the following 5 brands?<br>- Belching Beaver<br>- Founders<br>- Alpine<br>- Green Flash<br>- Paulaner

Out of Stocks - 10 Points Possible

  • Does the account have zero out of stocks in the account?

  • How many out of stocks does the account have?

Product Quality - 15 Points Possible

  • Does the account have less than 1 case of QC product?

  • How many cases of QC product does the account have?

Backroom Organization - 5 Points Possible

  • Is the backroom and breakage managed?

Customer Evaluation

  • Sales (1-5) - 5 being the best.

  • Merchandising (1-5) - 5 being the best.

  • Delivery (1-5) - 5 being the best.

  • Overall (1-5) - 5 being the best.

Follow Up

  • Comments

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