Visual Merchandising Visit

• Audit Title

• Store Name:

  Select Bath Cabot Circus Cardiff Cheltenham Clarks Village Exeter Newquay Plymouth St. Ives Swansea Swindon Truro

  • Bath
  • Cabot Circus
  • Cardiff
  • Cheltenham
  • Clarks Village
  • Exeter
  • Newquay
  • Plymouth
  • St. Ives
  • Swansea
  • Swindon
  • Truro

• Conducted on

  Date

• Prepared by:

  Adam Workman

Windows

• Clean & well maintained

  Below Expectation

  Meets Expectation

  Above Expectation

• Current campaign in windows

  Below Expectation

  Meets Expectation

  Above Expectation

• Correct layout of mannequins

  Below Expectation

  Meets Expectation

  Above Expectation

• Mannequins dressed as per window guidelines and well styled

  Below Expectation

  Meets Expectation

  Above Expectation

• High standard of pinning/ clipping

  Below Expectation

  Meets Expectation

  Above Expectation

• Lighting is working and well positioned

  Below Expectation

  Meets Expectation

  Above Expectation

In Store

• Correct placement as per guidelines

  Below Expectation

  Meets Expectation

  Above Expectation

• Correct density levels

  Below Expectation

  Meets Expectation

  Above Expectation

• Best sellers/ key pieces are in key sightlines throughout the store

  Below Expectation

  Meets Expectation

  Above Expectation

• Logical product adjacencies

  Below Expectation

  Meets Expectation

  Above Expectation

• Remaining product is well presented and on appropriate fixtures

  Below Expectation

  Meets Expectation

  Above Expectation

• Fixture placement allows natural customer flow

  Below Expectation

  Meets Expectation

  Above Expectation

• Mannequins dressed as per in store guidelines and well styled

  Below Expectation

  Meets Expectation

  Above Expectation

• POS is current and relevant

  Below Expectation

  Meets Expectation

  Above Expectation

• Display areas are well maintained and clean

  Below Expectation

  Meets Expectation

  Above Expectation

Product Knowledge

• Is aware of Store Best Sellers

  Below Expectation

  Meets Expectation

  Above Expectation

• Is aware of Company Top 20 product

  Below Expectation

  Meets Expectation

  Above Expectation

• Has read all Visual Updates/ Product Packs on DRYve

  Below Expectation

  Meets Expectation

  Above Expectation

• Displays an active knowledge of USP's, New Lines and stock holding

  Below Expectation

  Meets Expectation

  Above Expectation

BOH Areas & Housekeeping

• POS is stored correctly and easily accessible

  Below Expectation

  Meets Expectation

  Above Expectation

• All window vinyls are stored safely, labelled and current

  Below Expectation

  Meets Expectation

  Above Expectation

• VM Toolbox is accessible, well stocked and utilised

  Below Expectation

  Meets Expectation

  Above Expectation

• Shop floor is clear of dust and debris

  Yes

  No

  N/A

• Fixture tops and bases are clear of dust and debris

  Yes

  No

  N/A