VM FIELD OPTIMIZATION CHECK

• Date of Visit:

  Date

• Store visited:

• V.M Business Partner conducting visit:

• Store Leadership present with the visit:

• Operations Area Leader:

• Operations Regional Leader:

• Location:
  Address

Windows

• Campaigns Implemented as per the brief?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Mannequins dressed according to V.M suggestions?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Mannequin outfits steamed?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Mannequins outfits de-tagged?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Are decals applied straight?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Are banners hanged straight and steamed?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Window glass, frames, and floors clean?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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• Window Lights focused on merchandise?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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• Window items are priced with the correct template, paper, and font, and are the pricing and descriptions applicable to the displayed items?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

Front Tables

• Are the front tables done as per the brief?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Are the tables not overfilled?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Is the correct signage used if applicable?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Are the tables neat and easy to shop from?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

Promotions

• Are all current promotions implemented and have expired promotions been removed?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Do all promotions have correct Silent Salesmanship signage displayed?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Are all promotions in the correct location of the store and visible to customers?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

Fixture Tops

• Is no merchandise displayed on fixture tops and are they clean?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Is the correct Silent Salesmanship signage displayed on all fixture tops where applicable?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

Snake Que

• Is the snake que merchandised per price range?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Is the Silent Salesmanship signage visible and applicable to all nearby merchandised items?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Identify that the snake queue is not used as storage space?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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• Is the stock that is merchandised on the outside of the snake que relevant to stock on rails surrounding the snake que?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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• Have all the top shelves been removed from the snake que?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

Point of Sale

• Is the point of sale area clean and uncluttered?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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• Is only one food item and one gadget displayed per pay point?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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Footwear Wall

• Is the footwear wall according to the layout?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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• Has the wall been merchandised per category?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Is the Silent Salesmanship signage up, straight and clean?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Has the correct signage and font on price pointing been used?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Have all shoes on display been neatly laced up?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Correct sizes displayed

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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Backpack Wall

• Has the backpack wall been merchandised as per the layout?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Has the wall been merchandised per category?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• All Backpacks in stock displayed with correct Silent Salesmanship signage?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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• Have display backpacks been properly stuffed with the correct pricing indicated?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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Socks and Thermals

• Have the socks and thermal section been merchandised as per the Ignite brief?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

Sleeping Bags

• Is all units in stock displayed?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Have all units been priced correctly/ Silent Salesmanship signage used?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Are the displays running from left to right - cheapest to most expensive?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Is the price tags at eye level and running in a line?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

Tagging & Hanger disciplines

• Check a sample of items - Have they been tagged as per the Ignite brief?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Has hanger quantity disciplined been adhered to as per the Ignite brief?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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Silent Salesman(SS) Signage.

• Is the signage displayed on all-priced-to-go rails?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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• Is the signage displayed on all End of Range rails?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Is the signage displayed on K-Way/Old Khaki/Rare Earth walls and International Brands?

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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Equipment Categories Grouped together on the Retail Floor and merchandised as per VM Ignite

• Lighting Wall.

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Flasks Wall / Water bottles.

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Knives and Multitools.

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Consumer Electronics.

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Camping.

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Braai.

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Cooking and Gas.

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Headwear.

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A

• Travel Wall.

  Select 10 9 8 7 6 5 4 3 2 1 N/A

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  • N/A