Web Marketing Audit Detailed

• Document No.

• Audit Title

• Client / Site

• Conducted on

  Date

• Prepared by

• Location
  Address

• Personnel

• Select date

  Date

• Business Name

• Add location
  Address

• Website Address

  Yes

  No

  N/A

• Who is the CEO & CMO?

• Decision makers - Many people can say no in a business who can say yes in this business?

• Who is at this meeting?

• If I take on this account, who will be my working partner/contact inside the company?

• Is this person involved in the sales processes?

General Business

• Owner/CEO- How did you get started in this business?
  

• What is the market potential?

• What is your share of the market today?

• What would you like that share to be?

• Where do you see your industry in the next 3 to 5 years?

• Is your goal:
  a. be the best in the industry
  b. have the largest marketshare
  c. earn profits
  

• Describe what the company does:
  What products do you sell?
  What services do you sell?
  

• Where does the majority of the business come from ?

• Breakdown by geography: Is the market Local, regional, national or international?

• Breakdown by product/service:

• Breakdown by category of customer:

• What is the primary target market for this business?

• What is your share of this market?

• What is your market share Goal of this market?

• What are you currently doing to achieve this goal?

• What has prevented you from achieving this goal?

• How many clients like that are there out there for you?

• What is your client lifetime value?

• How do you currently grow lifetime client value?

• What is your cost of acquisition per client?

Website

• Does your website answer the following- Where am I? What can I do here? Why should I do it?

• Do you capture a visitors name & email?

  Yes

  No

  N/A

• Any additional assets (Youtube channel, FB page, LinkedIn, Google+ My Business etc.): url's of each please

• Proof Elements, Associations Awards?

• How many visitors does the website generate per month?

  don't know

  less than 500

  501-2000

  2001-5000

  5001+

• How many leads does the website generate per month?<br>

  don't know

  less than 500

  501-2000

  2001-5000

  5001+

• How do you currently track incoming leads from your website?

  don't know

  I don't

  other person

  google analytics or another tool

• How well do you rate lead quality out of 10?

  1-2

  3-4

  5-6

  7-8

  9-10

• Are you running any offline advertising? What is it? results monthly? costs monthly?

  yes

  no

  don't know

• Would you like to increase results from your website?

  Select yes no don't know

  • yes
  • no
  • don't know

• Do you sell products or services from your website?

  yes

  no

  don't know

Technology

• Are you getting regular reports from your website?

  Select yes no don't know

  • yes
  • no
  • don't know

• Are you tracking your phone calls?

  Select no sort of yes individual dedicated numbers for each advertising/marketing channel

  • no
  • sort of
  • yes individual dedicated numbers for each advertising/marketing channel

• Do you have an email marketing system in place?

  yes

  no

  don't know

• Are you running regular email marketing or newsletters?

  yes

  no

  don't know

• Is the website content management system easy to use?

  yes

  no

  don't know

Ongoing marketing questions

• Are you running any direct mail campaigns?

  yes

  no

  don't know

• Are you doing any ongoing SEO?

  yes

  no

  don't know

• Are you running any SEM search engine marketing, eg adwords?

  Select yes no don't know

  • yes
  • no
  • don't know

• Are you doing any conversion optimisation?

  Select yes no don't know

  • yes
  • no
  • don't know

• Are you running any offline advertising? What is it? results monthly? costs monthly?

  Yes

  No

  N/A

• Do you have a yearly budget for advertising & marketing?

  yes

  no

  don't know

• If so what was last years budget & this years?

• Are you doing any telemarketing?

  Select yes no don't know

  • yes
  • no
  • don't know

• Monthly leads?

• Monthly spend?

• What is the most you would pay for a lead?

  Select $0-$20 $30 $40 $50 $60 $70 $80 $90 $100 $120 $130-$150 $150-$180 $200 or more

  • $0-$20
  • $30
  • $40
  • $50
  • $60
  • $70
  • $80
  • $90
  • $100
  • $120
  • $130-$150
  • $150-$180
  • $200 or more

• What's the least you would pay for a lead?

  Select $0-$20 $30 $40 $50 $60 $70 $80 $90 $100 $120 $130-$150 $150-$180 $200 or more

  • $0-$20
  • $30
  • $40
  • $50
  • $60
  • $70
  • $80
  • $90
  • $100
  • $120
  • $130-$150
  • $150-$180
  • $200 or more

• Comments

Rivals-Competition

• Who are your 3 biggest competitors? (in rank order) & URL's (website)

• Why are they successful & why do you think that is?

• Are they out selling you & Why are they out selling you?

• Is your pricing in line with the market (Least expensive, middle of the road, most expensive)

Value Proposition

• Do you have a value proposition?

  Yes

  No

  N/A

• If I am your ideal prospect, why should I buy from you rather than a competitor...or not buy at all...or buy an alternative?

• Why should a prospect believe anything you say?

• Does the content educate the prospect to the value your company brings to the marketplace?

• How does your Value Proposition match up to the top 3 competitors?

• Any high interest wants where you have a nowhere else exclusivity (only factor)?

• What only factor does the competition have?

• Describe how the competitions educates the prospects to the value they bring to the marketplace: