2014 Q2 Best in Backyard Visit Guide

• Store Number

• Type of visit

  Select Best in Back Yard

  • Best in Back Yard

• Conducted on

  Date

• Prepared By:

• Location
  Address

• Team Members Present

REDcards & Conversion

• Visits Goals:
  - Build Partnerships - Build relationships between headquarters REDcard partners, REDcard Captains and store teams.
  - Drive awareness & engagement of Target Financial products - Provide District REDcard Captains with insight on key headquarters initiatives and equip them with tools to drive REDcard culture.
  - Solicit Feedback - Gain insight about our products, processes and loyalty programs.
  - Provide Recognition - Recognize outstanding team members.
  - Drive Results - Improve gift card execution and REDcard metrics.

Building An Amazing REDcard Culture

• Conversion Metrics:
  
  Conversion % - A measurement used to judge the effectiveness of the Stores at getting Guests to apply for a Target REDcard. Stores aim for “green” status which means 2.5%.
  
  Conversion Red/Yellow/Green - Threshold for conversion is based on predetermined companywide goal.
  Green = 2.5%+
  Yellow = 1.8%-2.49%
  Red = <1.79%
  
  Rank Trend Change - shows the change from last week’s group ranking

  

• Which metric do you focus on to capture REDcards?

  Select conversion Penetration Applications

  • conversion
  • Penetration
  • Applications

• How do you feel about that new REDcard is R.E.A.L. initiative?

• Are all cashiers asking EVERY guest?

• What do you do to drive engagement with the store team?

  Select Contests Recognition Cashier Productivity Report REDcard Mentorship Training Card REDcard Prizes Coaching conversations other

  • Contests
  • Recognition
  • Cashier Productivity Report
  • REDcard Mentorship Training Card
  • REDcard Prizes
  • Coaching conversations
  • other

• Explain Other

• Note: Encourage teams to utilize workbench resources such as "Building An Amazing REDcard Culture" found on the REDcard leading page.
  Workbench>Front End>Guest Checkout>REDcard

  

• What additional resources does our team need to drive REDcards?

  Select None More recognition Additional training Other

  • None
  • More recognition
  • Additional training
  • Other

• Explain Other

REDcard Materials

• Tell me what you use to educate the guest about REDcards?

• Materials

  

• Does your store experience difficulty ordering materials on SAP?

  Yes

  No

  N/A

• SAP Reminders:
  Do not place a new order until the previous order has been shipped, if you do so you may risk the cancellation of one or both of the placed orders.
  Be sure to click "Order" rather than "Save" in SAP. Saving the order will not place it for order processing, it will save it in the system.
  Double check the shipping address and the cost centers when ordering.

• Note: Agreements should only be given to guests who apply and must be given to the guest at that time. They should be stored out of that guests site.

  

• Additional Comments

Target GiftCards

• Why gift cards are important to your store:
  
  - Target is the biggest gift card issuer in the world, issuing around $1.3 billion in gift cards a year.
  - The average amount issued on a gift card is around $24, while the average basket size when redeemed is around $53! So, on average, basket sizes increase significantly from the original gift card dollar amount, which means increased sales for your store. This is why it is so important to have good store processes in place to set and replenish gift cards in your store.

• Do you use the Target Weekly Replenishment Guide?

  Yes

  No

  N/A

• Process
  
  Use the Weekly Replenishment Guide as a tool to ensure that all GiftCard fixtures are being replenished during the set. Make note of when you replenish or check the inventory on each of the fixtures. The ETL-GE should review and sign off on this checklist weekly.

  

• Who is responsible for maintaining and setting gift cards in your store?

• How frequently do you order gift cards from SAP?

  weekly

  bi-weekly

  monthly

  other

• Need to know:
  
  1) Target GiftCards are auto-replenished based on sales and forecasts
  2) Inventory will arrive at your store on the weekly non-retail supply (NRSC) pallet
  3) You can order one case pack of certain dpci's on SAP excluding WOW gift cards
  4) It shouldn't take more than one to two hours to count your gift cards
  
  

• We are currently planning for Holiday 2014. Do you have any feedback from last year as it relates to inventory quantities?

• FAQS:
  
  Q: Store ordering GiftCards, but not receiving any/enough replenishment.
  A: Product Design (PD) has identified that DC counts are incorrect, resulting in orders not being fulfilled accurately. Continue to use mySupport and email GC.ExceptionOrders@target.com to surface count discrepancies or replenishment issues.
  
  Q: Feature GiftCard sells out quickly following a new set with little/no replenishment.
  A: Feature GiftCards are made in limited quantities and distributed based on a store’s forecasted GiftCard sales. If stores become critically low early in the set because of sales or shrink (GiftCards that leave the store without sale) , please email GC.ExceptionOrders@target.com with current quantities so the GiftCard team can adjust forecasted amounts for future sets.
  
  Q: Stores are running out of gift cards due to large orders from business owners.
  A: Stores should use Fast Pack gift cards for guests that order large amount of gift cards. They can also call the B2B team to place an order at 1-800-544-3875.

• FYI: Image of current spring gift card set. Fall Gift Card Set 6/22.

  

Visa/Amex GiftCards and American Express Prepaid

• 
  

  

• Process
  
  - The Presentation Team Lead should set and tie the POG to every check lane location to ensure product is replenished by the system from the electronics stockroom. POG labels should be placed near the fixture worth all other checklane POG labels.
  
  - Price labels should be directly on the front of each pocket of the fixture.
  
  - Correctly tying Visa/Amex gift card fixtures to all lanes and locating backstock will improve replenishment by initiating backroom pulls, ensuring the product flows correctly.
  
  - The physical location number is (98). Assign physical location (or section #) 98 to front lane fixtures and zero to endcaps (i.e. Stationary end cap).
  
  - The separate location for front lane fixtures will avoid possible unites when other product transitions take place.

  

• Who sets your Target Visa and American Express Gift Cards?

  Select PTL In-Stocks GE GSTL GiftCard Captain HL-TL other

  • PTL
  • In-Stocks
  • GE
  • GSTL
  • GiftCard Captain
  • HL-TL
  • other

• Where does your store keep its backstock of these products?

• Process
  
  All backstock should be located in the electronics lockup to meet compliance standards. Fines could be incurred if this process is not executed correctly.

• Process
  
  American Express Prepaid Cards have the same best practices as Visa/Amex gift cards. They should be tied to appropriate checklane locations (98); as well as located in electronics lockup.
  

• Additional Comment Section

• Take a photo

  Media

GCWP (Gift card with Purchase)

• Tell me about your GCWP inventory.

• Reminder: Do not break open fast packs if you run out of GWCP gift cards, use an individual Target GiftCard.

• Additional Comments

• What can we do to improve our visits?

  Select more news and updates share what other stores are doing more recognition better communication No changes other

  • more news and updates
  • share what other stores are doing
  • more recognition
  • better communication
  • No changes
  • other

• Explain "other".

• Additional comments

Call to Action

• Wins

  Select REDcard Culture Visa/Amex Giftcard Execution and Location Ties Target GiftCard Execution and Replenishment Recognition Properly uses REDcard Collateral other

  • REDcard Culture
  • Visa/Amex Giftcard Execution and Location Ties
  • Target GiftCard Execution and Replenishment
  • Recognition
  • Properly uses REDcard Collateral
  • other

• Explain Other

• Focus Areas

  Select REDcard Culture Visa/Amex Giftcard Execution and Location Ties Target GiftCard Execution and Replenishment Recognition Properly uses REDcard Collateral other

  • REDcard Culture
  • Visa/Amex Giftcard Execution and Location Ties
  • Target GiftCard Execution and Replenishment
  • Recognition
  • Properly uses REDcard Collateral
  • other

• Explain "other"?

• Take a photo

  Media

• Additional comments