Store & Visit Information
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Store Number
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Conducted on
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Prepared By:
- Jeanie Schumacher
- Katie Roeller
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Location
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Team Members Present
REDcards & Conversion
Visit Objective
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The primary goal of the store visit program is to:
• Develop an understanding of store processes and market trends
• Build relationships with field and store leaders to increase awareness of financial service products
• Provide useful information to create sustainable processes that drive REDcard and gift card sales
• Solicit feedback to gain insight into our products, processes and communication strategies
REDcards
REDcard Culture
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How do you keep team members engaged and motivated to drive REDcard sales?
- Weekly Huddle Topics
- Recognition
- Tracking & sharing performance results
- Contests/Incentives
- Other
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Describe "Other"
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How are team members trained on the REDcard enrollment process and AML requirements?
- Team Member On-boarding
- Role Play
- Shadow other cashiers
- Team Huddles
- Other
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Describe "Other"
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How are team members held accountable and recognized for meeting REDcard sales goals?
- Coaching
- Team Huddles
- Great Team Cards
- Leadership Recognition
- Other
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Describe "Other"
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What process/plan is used to manage REDcard materials?
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What are some of the challenges with executing REDcard material swaps?
- Finding time to execute the swap
- Unclear instructions
- Limited guidance & store communication
- REDcard materials not delivered on time
- Other
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Describe "Other"
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Are there any specific challenges unique to this market that would hinder guests from applying for a REDcard?
- Yes
- No
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Describe if "Yes"
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What are the most common objections from guests when asked to apply for a REDcard?
- Already have too many credit cards
- Don't have time to apply
- I don't have my banking information with me
- Not interested
- Other
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Describe "Other"
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Any other concerns, ideas or issues related to REDcard you'd like to share?
Prepaid
Target GiftCard
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Who is responsible for maintaining Target GiftCards?
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Are there any issues with the auto replenishment process for Target GiftCards?
- Time of delivery
- Amount of inventory delivered
- Assortment delivered
- Other
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Describe "Other"
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Are there any challenges with ordering items on Ariba?
- Yes
- No
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Describe if "Yes"
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As we prepare for Q4, what did you like and what were challenges with the holiday transition?
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Any other concerns, ideas or issues related to gift cards you'd like to share?
Partnership & Call to action
Partnership & Call to Action
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Identify 2-3 Wins
- REDcard Culture
- Team member knowledge of REDcard application process
- Proper use and setting of REDcard materials
- Target GiftCard execution & replenishment process
- Recognition
- Other
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Describe "Other"
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Focus Area/ Follow up
- Leadership Engagement
- REDcard Culture
- Team member knowledge of REDcard application process
- Proper use and setting of REDcard materials
- Target GiftCard execution & replenishment process
- Other
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Describe "Other"
Photo Gallery
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Take pictures of store, front lanes, welcome wall, kiosks, gift card fixtures, etc.