2014 Q3 Insight Travel Store Visit Guide 9.23.14

• Store Number

• Conducted on

  Date

• Prepared By:

• Location
  Address

• Team Members Present

Notes

• Photos

  Media

Intro

• • The REDcard and Gift Card teams focus on training, tools and communication to increase store engagement and improve execution.
  • Store selections are based on visit history, key partnerships and test markets.
  • Visit Goals:
  o Build Partnerships – Build relationships between headquarters REDcard partners, REDcard Captains and store teams.
  o Drive awareness & engagement Target Financial products - Provide District REDcard Captains with insight on
  key headquarters initiatives and equip them with tools to drive REDcard culture.
  o Solicit Feedback – Gain insight about our products, processes and loyalty programs.
  o Provide Recognition – Recognize outstanding team members.
  o Drive Results – Improve gift card execution and REDcard metrics.

Communication

• • What are the communication tools you use to learn information about REDcard and gift cards (i.e. - Front End News, Vibe Board, News To Use, REDWIRE)?

Conversion and Building an Amazing REDcard Culture

• Conversion Calculation: (Total applications x .5) / Total Prompts
  
  Conversion Red/Yellow/Green - Threshold for conversion is based on predetermined companywide goal.
  Green = 2.5%+
  Yellow = 1.8%-2.49%
  Red = <1.79%
  
  Rank Trend Change - shows the group ranking from last week's results

  

• NOTE: Ensure that the stores are following best practices with contests and guest engagement (i.e. - no guest facing contests or REDcard tables).

• How do you and your team use metrics or reporting to assess and react to REDcard store performance?

• Are all cashiers asking EVERY guest?

  Select Yes No N\A

  • Yes
  • No
  • N\A

• How do you talk to your team about conversion and drive REDcard engagement in your store?

• What additional resources would help drive REDcard culture in your store?

• Are you aware of the Prepaid REDcard pilot (10/5) and do you understand the process of reloading and redemption of this card?

• Resources: Workbench>Front End>Guest Checkout>REDcard

REDcard Materials Questions and Speaking Points

• What do you use to educate the guest about REDcard products?

  Select agreements brochures debit apps program rules other

  • agreements
  • brochures
  • debit apps
  • program rules
  • other

• Explain "other"

• Are the REDcard Agreements housed in the POS drawers? Are team members scanning them and then handing them out to all applicants (Note: REDcard Agreements should only be given to guests who apply. We are legally required to hand a new terms and agreements to every guest who applies. They should be stored out of the guest's sight at the Front Lanes, Guest Services Desk, Pharmacy and Electronics)?

• Where are the debit applications housed? Are they at every register?

• Does your store experience difficulty ordering REDcard materials on SAP? (NOTE: If you place an additional order before receiving your last order, it will be canceled.)

• NOTE: The TCOE Toolkit will no longer be available on SAP. Stores may print the toolkit online on target.com.
  

• 9/14 Collateral Swap

  

• REDcard Kiosk Picture

  

Notes

• Additional Comments

• Photos

  Media

Notes

• Photos

  Media

Prepaid Gift Cards

Intro

• - Target is one of the largest issuers of Gift Cards in the world, issuing around $1.2 billion in gift cards a year.
  - The average load on a gift card is around $24. While the average guest spends $53 when using a Gift Card to pay, resulting in incremental sales to your store.

Gift Card Process & Inventory

• What did you think of the Gift Card Ownership package that was sent to your store in July (it included the Quick Reference Guide for Setting and Replenishing gift card tee shirts and the clipboard)?

• Have you used the Setting and Replenishment Gift Cards and Prepaid Cards document that was sent to you?

• 

• Do you use the Target Weekly Replenishment Guide?

  Yes

  No

  N/A

• Use the Weekly Replenishment Guide as a tool to ensure that all gift card fixtures are being replenished during the set. Make note of when you replenish or check the inventory on each of the fixtures. ETL-GE reviews and signs off on this checklist weekly.

  

• ETL-GE's are responsible for gift cards in your store. Assigning a gift card owner improves gift card replenishment and presentation by establishing weekly routines like ordering and replenishment throughout the store. Resources: Workbench | Front End | Front End Brand | GiftCards and Prepaid Cards

• Target GiftCards are auto-replenished based on sales and forecasts.
  
  Inventory will arrive at your store on the weekly non-retail supply (NRSC) pallet. Stores can order one case pack of certain DPCI's on SAP (with the exception of WOW gift cards).
  
  
  

• How are your overall inventory levels? Any specific card images you have challenges with keeping in stock?

• Do you think guest are more concerned with specific Target GiftCard images or that they find a card for a specific occasions (Birthday, Wedding, Baby)?

• What do you think about Sidecaps and other Additional Gift Card locations around the store?

• Are these necessary or do guests focus more on central locations at the front of the store?

• Does execution get worse and/or more difficult when we add these incremental locations?

• Image of GC Frontlane SET…
  

  

• Verify (please take notes) • Correct ISM • Correct GC • Are stores flexing a lot?

• Image of Stationary Endcap

  

• Verify (please take notes) • Correct ISM • Correct GC

• Note: If you have businesses or large gift card orders that deplete your inventory, leverage Fast Pack gift cards or the B2B gift card team.
  

Visa/Amex GiftCards and American Express Prepaid

• Note to Travelers: Share with store their Prepaid Card info.

• 

• Process:
  
  • The Presentation Team Lead should set and tie the POG to every location to ensure product is replenished by the system from the electronics stockroom. POG labels should be placed near fixture with all other checklane POG labels.
  
  o Price labels should be directly on the front of each pocket of the fixture.
  
  • Correctly tying Visa/Amex gift card fixtures to all lanes and locating backstroke will improve replenishment by initiating backroom pulls, ensuring the product close correctly.
  
  • The physical location number is (98). Assigning physical location (or section #) 98 to front plane fixtures and zero to end caps (i.e. Stationary end cap).
  Separate locations for front lane fixtures will help avoid possible unites with other product transitions take place.
  

• All backstock should be located in the electronics lockup for compliance standards. Fines could be incurred by the issuer (Visa/Amex) if this process is not executed correctly.

• American Express Prepaid Cards have the same best practices as Visa/Amex gift cards.
  

GCWP (Gift card with Purchase)

• Does your store have issues keeping GCWP's in stock?

• 

• Note: Do not break open FastPacks if you run out of GWCP gift cards, use an individual Target GiftCard.

• Additional Comments

Notes

• Photos

  Media

Partnership & Call to Action

• What can we do to improve our visits?

• Additional comments

Call to Action

• Wins (2-3)

  Select REDcard Culture Visa/Amex Giftcard Execution and Location Ties Target GiftCard Execution and Replenishment Recognition Properly uses REDcard Collateral other

  • REDcard Culture
  • Visa/Amex Giftcard Execution and Location Ties
  • Target GiftCard Execution and Replenishment
  • Recognition
  • Properly uses REDcard Collateral
  • other

• Explain "other"

• Focus Areas (2-3)

  Select REDcard Culture Visa/Amex Giftcard Execution and Location Ties Target GiftCard Execution and Replenishment Recognition Properly uses REDcard Collateral other

  • REDcard Culture
  • Visa/Amex Giftcard Execution and Location Ties
  • Target GiftCard Execution and Replenishment
  • Recognition
  • Properly uses REDcard Collateral
  • other

• Explain "other"

Follow Up

• List open questions and follow-up items.

Photo Gallery

• Take pictures of store, team member recognition, collateral, etc.

  Media

• Additional comments