2014 UDM STORE SALES RECAP

• Account Name

• Conducted on

  Date

• District

• ZONE

  Select DAKOTA DMZ KANSAS KC MID MO NSZ OMAHA SF SPRINGFIELD STL TRI STATE

  • DAKOTA
  • DMZ
  • KANSAS
  • KC
  • MID MO
  • NSZ
  • OMAHA
  • SF
  • SPRINGFIELD
  • STL
  • TRI STATE

• Prepared By

• DECISION MAKER?

• DECISION MAKER PRESENT?

ACCOUNT PERFORMANCE

• $WSA ?

• TOTAL STORE GROWTH % YTD?

• TOTAL TAKE-HOME GROWTH % YTD?

• TOTAL SINGLE SERVE GROWTH % YTD?

• TOTAL CONVENIENCE FOODS GROWTH % YTD?

SALES CALL RESULTS

• DEVELOPMENT ACCOMPLISHED ON CALL &, IF NEEDED, DUE DATE

• PROMOTIONAL EVENTS ACCOMPLISHED ON CALL &, IF NEEDED, DUE DATE

• REMAINING DEVELOPMENT OPPORTUNITIES & FOLLOW UP DATE DUE

KEY LANDMARKS & FOOT TRAFFIC

• SELECT ALL KEY LANDMARKS IN ACCOUNT

  Select REGISTER COLD VAULT TRADITIONAL GONDOLA URBAN GONDOLA FOUNTAIN MEAL PREP BEER CAVE PROMO AREA COFFEE AREA

  • REGISTER
  • COLD VAULT
  • TRADITIONAL GONDOLA
  • URBAN GONDOLA
  • FOUNTAIN
  • MEAL PREP
  • BEER CAVE
  • PROMO AREA
  • COFFEE AREA

• WHAT IS TRAFFIC PATTERN FROM THE ENTRANCE?

FRITO LAY GONDOLA POSITION IN ACCOUNT

• WHERE IS THE GONDOLA LOCATED?

  ACROSS FROM COLD VAULT OR BEST SIDE

  INSIDE AISLE AWAY FROM CV

  INSIDE AISLE MORE THAN 2 ROWS FROM COLD VAULT

  REAR WALL

  AT FRONT WINDOW

• TOTAL SALTY FLEX GONDOLA SECTION FEET?

• TOTAL FRITO TAKE HOME SECTION FEET?

• TOTAL FRITO RELAY SECTION FEET?

• FRITO IS IN 1ST POSITION IN THE GONDOLA

• GONDOLA SET TO PLANOGRAM

• INSERT PHOTO! GONDOLA

  Media

• GONDOLA : GO TO DOs

FRITO LAY POSITION ON PERIMETER

• FEM OR MINIMAX IS ON BEST END

• INSERT PHOTO ! FRONT END CAPS

  Media

• WHAT PRESENCE DO WE HAVE AT THE REGISTER?

  Select NONE FEM IS 6 FT OR CLOSER MINI MAX IS 6 FT OR CLOSER RTR < 3 FEET RTR > 3 FEET RTR > 6 FEET RTR > 10 FEET RTR & BUMP OUT

  • NONE
  • FEM IS 6 FT OR CLOSER
  • MINI MAX IS 6 FT OR CLOSER
  • RTR < 3 FEET
  • RTR > 3 FEET
  • RTR > 6 FEET
  • RTR > 10 FEET
  • RTR & BUMP OUT

• WHAT ARE THE FRONT END GO-TO-DOs?

• FRITO HAS A 2ND FEM

• FRITO HAS A 3RD FEM

• FRITO HAS A SPINNER TREE OR LARGER AT FOUNTAIN

• THE FRITO LAY PROMO FIXTURE IS

  NONE

  ALL IN ONE ON OPEN PERIMETER

  ALL IN ONE ON END CAP

  FEM ON ENDCAP

  GONDOLA SECTION

• THE FRITO LAY FIXTURE AT THE PREPARE FOODS AREA IS

  Select NO PREPARED FOODS NONE FEM ALL IN ONE RTR SPINNER HOT DOG ROLLER COUNTER TOP KICKSTAND

  • NO PREPARED FOODS
  • NONE
  • FEM
  • ALL IN ONE
  • RTR
  • SPINNER
  • HOT DOG ROLLER
  • COUNTER TOP
  • KICKSTAND

SERVICE

• ACCOUNT SERVICED TO NATIONAL STANDARD?

PLANOGRAM

• FEM SET TO PLANOGRAM?

• INSERT PHOTO OF PRIMARY FEM

  Media

• GO TO DOs

DISTRIBUTION

• LIST ALL DISTRIBUTION OPPORTUNITY ITEMS

• ALL NEW ITEMS AVAILABLE IN STORE?

MERCHANDISING

• ALL LOCATIONS POPPED AND LACED

• ALL LOCATIONS ROTATED?

• INSERT PHOTO AS NEEDED

  Media

PROMOTIONS

• TAKE HOME EVENT EXECUTED

• SSF PROMOTION EXECUTED

• OTHER PROMOTIONAL EVENTS BEING EXECUTED

• MONTHLY SSF PPW PRESENT IN STORE

• MONTHLY CONVENIENCE FOOD SHIPPER PRESENT

DSD COMPETITION

• WHAT OTHER DSD SALTY COMPETITION IS PRESENT IN THE GONDOLA?

  Select OLD DUTCH BARREL OF FUN SYNDERS / JAYS VITNERS OLD VIENNA TAKIS RUDOLPHS EARLS OTHER LOCAL

  • OLD DUTCH
  • BARREL OF FUN
  • SYNDERS / JAYS
  • VITNERS
  • OLD VIENNA
  • TAKIS
  • RUDOLPHS
  • EARLS
  • OTHER LOCAL

• WHAT DSD SALTY PRODUCTS ARE ON DISPLAY ON THE PERIMETER?

  Select OLD DUTCH BARREL OF FUN SYNDERS / JAYS VITNERS OLD VIENNA TAKIS RUDOLPHS EARLS OTHER LOCAL

  • OLD DUTCH
  • BARREL OF FUN
  • SYNDERS / JAYS
  • VITNERS
  • OLD VIENNA
  • TAKIS
  • RUDOLPHS
  • EARLS
  • OTHER LOCAL

• WHAT DSD INNOVATION IS PRESENT?

• INSERT PHOTO OF DSD INNOVATION

  Media

WAREHOUSE COMPETITION

• WHAT IS THE SECTION SIZE OF THE WAREHOUSE SALTY SNACKS?

  Select GREATER THAN 2 FEET GREATER THAN 4 FEET GREATER THAN 6 FEET GREATER THAN 8 FEET GREATER THAN 10 FEET GREATER THAN 12 FEET

  • GREATER THAN 2 FEET
  • GREATER THAN 4 FEET
  • GREATER THAN 6 FEET
  • GREATER THAN 8 FEET
  • GREATER THAN 10 FEET
  • GREATER THAN 12 FEET

• WHAT WAREHOUSE SALTY PRODUCTS ARE ON DISPLAY ON THE PERIMETER?

  Select CHEX MIX GARDETTOS COMBOS SYNDERS PRETZELS TGI FRIDAYS PRINGLES SPECIAL K RITZ CRACKERS ANY POPCORN

  • CHEX MIX
  • GARDETTOS
  • COMBOS
  • SYNDERS PRETZELS
  • TGI FRIDAYS
  • PRINGLES
  • SPECIAL K
  • RITZ CRACKERS
  • ANY POPCORN

• WHAT WAREHOUSE INNOVATION IS PRESENT?

• INSERT PHOTO OF WAREHOUSE INNOVATION

  Media