2015 Q1 Insight Travel - FINAL

• Store Number

• Conducted on

  Date

• Prepared By:

• Location
  Address

• Team Members Present

Intro

• • The REDcard and Gift Card teams focus on training, tools and communication to increase store engagement and improve execution.
  • Store selections are based on visit history, key partnerships and test markets.
  • Visit Goals:
  o Build relationships between headquarters partners, REDcard Captains and store teams.
  o Drive awareness & engagement of Target Financial products - Provide District REDcard Captains with insight on key initiatives and share
  tools to drive a strong REDcard culture and support gift card execution.
  o Solicit Feedback – Gain insight about our products, processes and loyalty programs.
  o Provide Recognition – Recognize outstanding team members.
  o Drive Results – Improve gift card execution and REDcard metrics.

REDcards

Communication

• • Are you familiar with Front End News (FEN) and the Playbook? • How do use these communication tools? • What other communication tools do you use to learn more more about REDcard and gift cards?

Driving REDcard Culture

• Effective Feb. 1, the Achieving Excellence REDcard goal changed from conversion to the application goal. Individual store goals are based on 2014 application performance and the increased overall 2015 REDcard company goal. The company goal is 7 million applications which is 20% over last year.
  
  • Each store is tasked to increase applications over last year.
  • 2014 year-end performance includes in-store and online applications.
  • Average weekly goals will be assigned as a guide to meet the 2015 goal. These goals fluctuate during peak sales times (i.e., Back to School and holiday).
  • Group and District goals are rolled up from store's goals.
  • POS will no longer prompt for REDcard acquisition.
  
  

• • How did leaders and team members react to this change? • What are you doing to educate the team of the new goal and how are you driving the REDcard culture?

• How do you drive REDcard engagement in your store?

• What additional resources would help drive REDcard culture in your store?

• How do you engage your team in corporate REDcard challenges?

• Reporting Updates
  • Reporting will be available on Workbench | Performance Reports | Store Reports.
  • All existing REDcard reporting tools will be updated to reflect the metric change (i.e., myPerformance, AE Dashboard, Vibe Board, Cashier
  Service Report, Store Fact Sheet and Executive Reporting).
  • Later this year reporting will be available in myPerformance.
  • Daily application reporting will be available through myDevice.
  
  Key Dates:
  • Jan. 19 - Stores receive notification of Chang through REDwire.
  • Feb. 1 - Application goal in effect.
  • Feb. 2 - Individual store goals will be available on Workbench | Performance Reports | Store Reports.
  

REDcard Questions

• How do you and your teams use reporting to assess and react to REDcard store performance?

• Are all cashiers asking EVERY guest?

• Resources: Workbench>Front End>Guest Checkout>REDcard

REDcard Materials Questions and Speaking Points

• What do you use to educate the guest about REDcard products?

• Are the REDcard Agreements in the POS drawers? Are team members scanning them and then handing them out to all applicants?

• NOTE: REDcard Agreements should only be given to guests who apply. We are legally required to hand a new terms and agreements to every guest who applies. They should be stored out of the guest's sight at the Front Lanes, Guest Services Desk, Pharmacy and Electronics.

• Where are the debit applications kept? Are they at every register?

• NOTE: If you place an additional order before receiving your last order, both orders will be canceled.

• 3/18 REDcard Printed Material

  

• REDcard Kiosk / Welcome Wall / Wall Kiosk

  

Pre-paid REDcards

• Tell us what you know about the Pre-paid REDcards?

• Have guests reloaded their cards at your store? Where there any issues? Does the team understand the process to reload a Pre-paid REDcard?

• NOTE: The percentage of the Pre-paid REDcard dollars going back to Target is roughly 80%. We do not expect it to stay at this level over time.
  
  Why Amex?
  • At the time, Amex had all of the capabilities to produce our product and we already had an established partnership in the Pre-paid business.
  
  Q: Why wasn't our store picked for the Pre-paid REDcard test?
  A: Stores were selected based on demographics, sales history and other factors determined by other BI team.
  
  Q: When will our store have the opportunity to sell the Pre-paid REDcard?
  A: Analysis is happening to determine if product would be successful in full chain rollout. TBD

Coming Soon

• Coming Soon:
  • REDcard rebrand to coincide with chip and pin roll outs
  • EMV updated cashier training resources
  • More changes may occur this year with REDcard printed materials (rate changes for example)
  • Mobile wallet

Notes

• Additional Comments

• Photos

  Media

Prepaid Gift Cards

Intro

• • Target is one of the largest issuers of Gift Cards in the world, issuing around $1.2 billion in gift cards a year.
  • The average load on a Target GiftCard is $31, and the average redemption transaction with a gift card is $59 which equates to $28 in incremental sales.

Gift Card Process & Inventory

• ETL-GE's are responsible for gift cards in your store. Assigning a gift card owner improves gift card replenishment and presentation establishing weekly routines like ordering and replenishment throughout the store. Resources: Workbench | Front End | Front End Brand | GiftCards and Prepaid Cards

• Do you have any feedback about the Setting Replenishment Gift Cards and Prepaid Cards document?

• How and when do you use the Target Weekly Replenishment Guide?

• Use the Weekly Replenishment Guide as a tool to ensure that all gift card fixtures are replenished weekly. Make note of when you replenish or check the inventory on each of the fixtures. ETL-GE reviews and signs off on this checklist weekly.
  
  Workbench | Front End | Front End Brand | Gift Cards and Prepaid Cards | Setting and Maintaining Target GiftCards

  

• Are there card images that are hard to keep in stock?

• What aspects of gift card execution are the most challenging?

• What could HQ do to to make execution easier for stores?

• How often do you replenish the locations on the sales floor?

• Where do guests most currently purchase gift cards from in the store?

• NOTE: Do not over fill the 1" pockets on the sidecaps. Five gift cards are the recommended amount.
  
  Check to see if the store transitioned to the smaller sidecap pockets.
  

• Image of GC Frontlane SET
  

  

• Note: If you have businesses or large gift card orders that deplete your inventory, leverage Fast Pack gift cards or the B2B gift card team.
  
  1-800-5GIFTCARDS5 (5443875)
  B2B.GiftCards@Target.com
  

Visa/Amex GiftCards and American Express Prepaid

• If price labels are missing, ask if they've had challenges printing them.

• American Express Prepaid Cards have the same best practices as Visa/Amex gift cards.
  

  

• Process:
  
  • The Presentation Team Lead should set and tie the POG to every location to ensure product is systematically
  replenished. POG labels should be placed near fixture with all other checklane POG labels.
  • Price labels should be directly on the front of each pocket of the fixture.
  • All backstock should be located in the electronics lockup for compliance standards. Fines could be incurred by
  the issuer (Visa/Amex) if this process is not executed correctly.
  • Correctly tying Visa/Amex gift card fixtures to all lanes and locating backstock will improve replenishment by
  initiating backroom pulls, ensuring the product close correctly.
  • Tie the product and the POG using the following locations:
  Front Lane fixtures = physical location 98
  End Cap (Stationary) = physical location 0
  

  

• How are Visa/Amex Gift Cards replenished? Who sets and and maintains these products? Where are the backstocked?

Visa Self-Use

• Visa Self-Use cards are a new product that set on 12/28. They are not reloadable and are intended to be used for self-use. There are denominations of $50, $200 and $400 set in your store.

  

• How are the Visa Self-Use cards replenished? Who sets and and maintains these products? Where are the backstocked?

GCWP (Gift card with Purchase)

• Do you have enough GWCP inventory? Are they dispersed throughout the store (i.e. all checklanes, electronics, etc.)

• Note: Do not break open FastPacks if you run out of GWCP gift cards, use an individual Target GiftCard.

Notes

• Photos

  Media

Partnership & Call to Action

• What can we do to improve our visits?

• Additional comments

Call to Action

• Wins (2-3)

  Select REDcard Culture Visa/Amex Giftcard Execution and Location Ties Target GiftCard Execution and Replenishment Recognition Properly uses REDcard Collateral other

  • REDcard Culture
  • Visa/Amex Giftcard Execution and Location Ties
  • Target GiftCard Execution and Replenishment
  • Recognition
  • Properly uses REDcard Collateral
  • other

• Explain "other"

• Focus Areas (2-3)

  Select REDcard Culture Visa/Amex Giftcard Execution and Location Ties Target GiftCard Execution and Replenishment Recognition Properly uses REDcard Collateral other

  • REDcard Culture
  • Visa/Amex Giftcard Execution and Location Ties
  • Target GiftCard Execution and Replenishment
  • Recognition
  • Properly uses REDcard Collateral
  • other

• Explain "other"

Follow Up

• List open questions and follow-up items.

Photo Gallery

• Take pictures of store, team member recognition, collateral, etc.

  Media

• Additional comments